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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Fishing Addiction Perch Slammer Rig Naked

    FISHING ADDICTION

    Fishing Addiction Perch Slammer Rig Naked

    $3.99

    The Fishing Addiction Perch Slammer Rig Naked is a versatile and effective tool for catching panfish. Its unique design allows the hooks to float in the water, making it easier to present live bait to finicky fish. The rig features a swivel at the top...

  • Basstrix Live Trix Ayu 3"

    BASSTRIX

    Basstrix Live Trix Ayu 3"

    $8.99

    The Basstrix Live Trix Ayu 3" is a highly effective and versatile fishing lure designed to mimic the appearance of a bait fish. Its tall, slender profile is specifically engineered to show up on forward-facing sonar units, making it an excellent choice...

  • Venom High Dollar Hair Jig Lime Chartreuse 1/2oz

    VENOM

    Venom High Dollar Hair Jig Lime Chartreuse 1/2oz

    $3.79

    The Venom High Dollar Hair Jig Lime Chartreuse 1/2oz is a top-of-the-line fishing lure designed to entice even the most finicky game fish. Its vibrant colored bucktail hair creates a flash in the water that's impossible for fish to ignore. Constructed...

  • Strike King Mr Crappie Sausage Head Unpainted 1/16oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Unpainted 1/16oz

    $3.99

    The Strike King Mr Crappie Sausage Head Unpainted 1/16oz is a versatile and effective jig head designed to mimic the natural movement of a baitfish. Its unique sausage-shaped head allows for a more lifelike presentation, making it ideal for vertical...

  • Strike King Mr Crappie Sausage Head Deep Blue 1/16oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Deep Blue 1/16oz

    $3.99

    The Strike King Mr Crappie Sausage Head Deep Blue 1/16oz is a versatile and effective jig head designed to mimic the natural movement of a baitfish. Its unique sausage-shaped head allows for a more lifelike presentation, making it an excellent choice for...

  • Northland Mimic Jig Sexy Shad 1/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Sexy Shad 1/8oz

    $4.99

    The Northland Mimic Jig Sexy Shad 1/8oz is a versatile fishing lure designed to mimic natural baitfish. Its ultra sharp, ultra strong 1/0 Gamakatsu hook is perfect for finesse plastics. This jig can be used in various techniques such as jigging,...

  • Northland Mimic Swim Jig Perch 3/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Swim Jig Perch 3/8oz

    $4.99

    The Northland Mimic Swim Jig Perch 3/8oz is a heavy-duty offering that mimics the iconic shape of Northland's Mimic Minnow. Its ultra sharp and strong Gamakatsu hook ensures a secure hold on trophy bass, walleye, and pike. The 60° tie eye allows for...

  • Luhr-Jensen 40' Jet Driver Blue UV Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 40' Jet Driver Blue UV Moon Jelly

    $11.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Fishing Addiction Panfish Slammer Rig Red Hooks

    FISHING ADDICTION

    Fishing Addiction Panfish Slammer Rig Red Hooks

    $3.99

    The Panfish Slammer Rig Red Hooks from Fishing Addiction are designed specifically for targeting panfish species like bluegill. These hooks are the ideal size for catching these fish, and their unique design allows them to "float" in the water,...

  • Northland Mimic Swim Jig Sexy Shad 3/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Swim Jig Sexy Shad 3/8oz

    $4.99

    The Northland Mimic Swim Jig Sexy Shad 3/8oz is a heavy-duty offering that mimics the iconic shape of Northland's Mimic Minnow. Its ultra sharp and strong Gamakatsu hook ensures a secure hold on trophy bass, walleye, and pike. The 60° tie eye allows for...

  • Luhr-Jensen 30' Jet Driver Black Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 30' Jet Driver Black Moon Jelly

    $10.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Venom High Dollar Hair Jig Chartreuse Orange 5/8oz

    VENOM

    Venom High Dollar Hair Jig Chartreuse Orange 5/8oz

    $3.49

    The Venom High Dollar Hair Jig Chartreuse Orange 5/8oz is a top-of-the-line fishing lure designed to entice even the most finicky game fish. Its vibrant colored bucktail hair creates a flash in the water that's impossible for fish to ignore. Constructed...

  • Custom Jigs Gill Pill Ice Jig Orange Tiger Size 12

    CUSTOM JIGS

    Custom Jigs Gill Pill Ice Jig Orange Tiger Size 12

    $1.19

    The Custom Jigs Gill Pill Ice Jig Orange Tiger Size 12 is a must-have for any ice fishing enthusiast. This tiny yet heavy ice jig is designed to catch bluegills, crappies, and other panfish in shallow water areas of clear lakes. Its half-moon profile and...

  • Northland Mimic Jig Firetiger 1/4oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Firetiger 1/4oz

    $4.99

    The Northland Mimic Jig Firetiger 1/4oz is a versatile fishing lure designed to mimic natural baitfish. Its ultra sharp, ultra strong 1/0 Gamakatsu hook is perfect for finesse plastics. This jig can be used in various ways, including jigging, swimming,...

  • VMC Hard Ball Jig 4PK White 1/4oz

    VMC

    VMC Hard Ball Jig 4PK White 1/4oz

    $3.99

    The VMC Hard Ball Jig 4PK White 1/4oz is a versatile fishing lure designed to mimic the appearance of a small baitfish. Its traditional round ball head design allows for a natural presentation, making it an excellent choice for targeting various species...

  • Raven Jiggy Bugger Steelhead Jig 2PK White

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK White

    $5.59

    The Raven Jiggy Bugger Steelhead Jig 2PK White is a top-of-the-line steelhead jig designed to entice strikes from even the most finicky fish. Its soft marabou body undulates with the slightest movement, making it irresistible to Steelhead and Salmon...

  • SPRO Bronzeye Pop 70 Killer Gill

    SPRO

    SPRO Bronzeye Pop 70 Killer Gill

    $10.99

    The SPRO Bronzeye Pop 70 Killer Gill is a topwater lure designed to attract bass from thick cover. Its loud popping sound mimics injured baitfish, triggering aggressive strikes. This compact lure measures 70 mm in size and weighs 3/4 oz, making it easy...

  • Raven Jiggy Bugger Steelhead Jig 2PK Pink Purple

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Pink Purple

    $5.59

    The Raven Jiggy Bugger Steelhead Jig 2PK Pink Purple is a top-of-the-line steelhead jig designed to entice strikes from even the most finicky fish. Its soft marabou body undulates with the slightest movement, making it irresistible to Steelhead and...

  • Strike King Mr Crappie Lightning Shad 15PK White 2"

    STRIKE KING

    Strike King Mr Crappie Lightning Shad 15PK White 2"

    $3.99

    The Strike King Mr Crappie Lightning Shad 15PK White 2" is a soft plastic bait designed to mimic the appearance of a baitfish. Its unique tapered tail design causes the bait to quiver and move, making it highly attractive to crappie. This bait is 2"...

  • Pautzke Crappie Fire Balls Orange Garlic 1.35oz

    PAUTZKE

    Pautzke Crappie Fire Balls Orange Garlic 1.35oz

    $2.99

    Crappie Fire Balls disperse a strong crappie and panfish attracting scent into the water triggering more bites with each cast. Our scientists have perfected these crappie fire balls to disperse 10x more scent into the water than traditional dough baits...

  • Pautzke Liquid Krill 2oz

    PAUTZKE

    Pautzke Liquid Krill 2oz

    $5.99

    Liquid Krill is a new Pautzke scent that is far different than any on the market. Pautzke employs no devious slogan here. Liquid Krill is an all-natural scent that contains no chemicals or attractants that fish aren’t accustomed to in their native...

  • Basstrix Mini Trix Sand Crab 2"

    BASSTRIX

    Basstrix Mini Trix Sand Crab 2"

    $6.99

    The Basstrix Mini Trix Sand Crab 2" is a highly detailed and realistic mini jig designed to mimic the appearance of a sand crab. Its hand-painted design sets it apart from other baits on the market. Every bait is carefully crafted by hand, ensuring a...

  • Strike King Tour Grade Crackin' Tube Head Jig

    STRIKE KING

    Strike King Tour Grade Crackin' Tube Head Jig

    $4.99

    The Strike King Tour Grade Crackin' Tube Head Jig is a top-of-the-line fishing lure designed to mimic the natural movement of baitfish. Its unique teardrop head shape places the majority of the weight at the front, creating a smooth and diagonal falling...

  • Strike King Mr Crappie Shadpole 15PK School Bus 2"

    STRIKE KING

    Strike King Mr Crappie Shadpole 15PK School Bus 2"

    $3.99

    The Strike King Mr Crappie Shadpole 15PK School Bus 2" is a highly effective lure designed for crappie fishing. Its unique darting action and squiggling tail of a tadpole mimic the natural movement of baitfish, making it an attractive option for crappie...

  • Strike King Mr Crappie Sausage Head Flo Red 1/16oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Flo Red 1/16oz

    $3.99

    The Strike King Mr Crappie Sausage Head Flo Red 1/16oz is a versatile and effective jig head designed to mimic the natural movement of a baitfish. Its unique sausage-shaped head allows for a more lifelike presentation, making it an excellent choice for...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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