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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Hit Stick 9 3.5", FX Shad

    BERKLEY

    Berkley Hit Stick 9 3.5", FX Shad

    $6.99

    The Berkley Hit Stick 9 3.5", FX Shad is a versatile and durable hard bait designed to attract predatory game fish. Its unique design features a maximum side flash that's activated even at slow speeds, making it an effective choice for various fishing...

  • Rapala Crush City Bronco Bug 4" 6Pk Black N Blue

    RAPALA

    Rapala Crush City Bronco Bug 4" 6Pk Black N Blue

    $6.99

    The Rapala Crush City Bronco Bug 4" 6Pk Black N Blue is a highly effective and versatile fishing lure designed for catching bass in various conditions. Its unique design, featuring two large vertical appendages resembling chaps, creates a dolphin-like...

  • Berkley Hitstick 11 Jerkbait 4.5" Crazy Steel

    BERKLEY

    Berkley Hitstick 11 Jerkbait 4.5" Crazy Steel

    $7.99

    The Berkley Hitstick 11 Jerkbait 4.5" Crazy Steel is a game-changer for anglers seeking to catch predator game fish. Its unique rolling action mimics the movement of a balsa wood lure, but with the added durability and casting ability of a hard-plastic...

  • Berkley Deep Hit Stick 3/4oz Slick Tennessee Shad

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Slick Tennessee Shad

    $7.99

    The Berkley Deep Hit Stick 3/4oz Slick Tennessee Shad is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique design features an Integrated FlashDisc that provides stability and accuracy, giving the bait a true...

  • Rapala Dives To 10 Crankbait 2 1/4" Lemon Shad

    RAPALA

    Rapala Dives To 10 Crankbait 2 1/4" Lemon Shad

    $8.99

    The Rapala Dives To 10 Crankbait 2 1/4" Lemon Shad is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique design allows it to dive fast to a preset depth and stay in the strike zone longer than other crankbaits on the market...

  • Rapala Dives To 8 Crankbait 2"Helsinki Shad

    RAPALA

    Rapala Dives To 8 Crankbait 2"Helsinki Shad

    $8.99

    The Rapala Dives To 8 Crankbait 2" Helsinki Shad is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system that allows it to dive quickly and stay in the...

  • Rapala Dives To 6 Crankbait 2" Lemon Shad

    RAPALA

    Rapala Dives To 6 Crankbait 2" Lemon Shad

    $8.99

    The Rapala Dives To 6 Crankbait 2" Lemon Shad is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique internal weights and carefully placed tapered fuselage allow it to dive fast to a preset depth, staying in the strike zone...

  • Rapala Dives To 6 Crankbait 2" Crystal Craw

    RAPALA

    Rapala Dives To 6 Crankbait 2" Crystal Craw

    $8.99

    The Rapala Dives To 6 Crankbait 2" Crystal Craw is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system that allows it to dive quickly and stay in the...

  • Rapala Dives To 6 Crankbait 2" Classic Craw

    RAPALA

    Rapala Dives To 6 Crankbait 2" Classic Craw

    $8.99

    The Rapala Dives To 6 Crankbait 2" Classic Craw is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system that creates a precise diving action. With its...

  • Rapala Dives To 4 Crankbait 2" Lemon Shad

    RAPALA

    Rapala Dives To 4 Crankbait 2" Lemon Shad

    $8.99

    The Rapala Dives To 4 Crankbait 2" Lemon Shad is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system that allows it to dive quickly and stay in the...

  • Berkley Hitstick 7 Jerkbait 2.75" Black Silver

    BERKLEY

    Berkley Hitstick 7 Jerkbait 2.75" Black Silver

    $6.99

    The Berkley Hitstick 7 Jerkbait 2.75" Black Silver is a game-changer for anglers seeking to catch predator game fish. Its unique rolling action mimics the movement of a balsa wood lure, but with the added durability and casting ability of a hard-plastic...

  • Berkley Hitstick 11 Jerkbait 4.5" Sunset 84

    BERKLEY

    Berkley Hitstick 11 Jerkbait 4.5" Sunset 84

    $7.99

    The Berkley Hitstick 11 Jerkbait is a game-changer in the world of fishing lures. Its unique rolling action mimics the movement of a balsa wood lure, but with the added durability and weight of a hard-plastic design. This allows for a more natural...

  • Rapala PXR Mavrik 110 1/2oz Ozark Delight

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Ozark Delight

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Ozark Delight is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body ensures long-lasting performance, while the external scales provide a lifelike...

  • Berkley Deep Hit Stick 3/4oz Firefly

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Firefly

    $7.99

    The Berkley Deep Hit Stick 3/4oz Firefly is a top-of-the-line stick bait designed to entice even the most finicky fish. Its Integrated FlashDisc provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa lure. This...

  • Rapala PXR Mavrik 110 1/2oz Metallic Silver

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Metallic Silver

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Metallic Silver is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body ensures long-lasting performance, while the external scales provide a lifelike...

  • Berkley Deep Hit Stick 3/4oz Blue Slime

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Blue Slime

    $7.99

    The Berkley Deep Hit Stick 3/4oz Blue Slime is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique design features an integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true balsa-like...

  • Berkley Deep Hit Stick 1/2oz Shake & Bake

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Shake & Bake

    $7.99

    The Berkley Deep Hit Stick 1/2oz Shake & Bake is a high-performance stick bait designed to entice even the most finicky fish. Its unique design features an Integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true...

  • Leland Lures Crappie Magnet Body 15Pk Blue/White

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Blue/White

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Blue/White is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, providing a consistent attraction to crappie. The body of this lure has very little action, but the split...

  • Rapala Crush City Mayor 4" 6Pk Electric Shad

    RAPALA

    Rapala Crush City Mayor 4" 6Pk Electric Shad

    $6.49

    The Rapala Crush City Mayor 4" 6Pk Electric Shad is a top-of-the-line swimbait designed for serious anglers. With its advanced Smart Injection Technology, each bait combines a precise blend of color, flake, salt, and scent to create the perfect...

  • Rapala Crush City Mayor 4" 6Pk Green Pumpkin Disco

    RAPALA

    Rapala Crush City Mayor 4" 6Pk Green Pumpkin Disco

    $6.49

    The Rapala Crush City Mayor 4" Swimbait is a top-of-the-line offering from the renowned brand. This bait features a unique blend of colors, flake, salt, and scent, carefully crafted to provide an irresistible presentation. With its Smart Injection...

  • 6th Sense Juggle Minnow 9pk Green Pumpkin Shad

    6TH SENSE

    6th Sense Juggle Minnow 9pk Green Pumpkin Shad

    $4.99

    The 6th Sense Juggle Minnow 9pk Green Pumpkin Shad is a versatile soft plastic lure designed to excel in various fishing applications. Its compact 4-inch size and bulbous tail provide balance and a realistic action, making it an attractive option for...

  • 6th Sense Juggle Minnow 9pk 4K Shad

    6TH SENSE

    6th Sense Juggle Minnow 9pk 4K Shad

    $4.99

    The 6th Sense Juggle Minnow 9pk 4K Shad is a versatile soft plastic lure designed to excel in various fishing applications. Its compact size, measuring 4 inches, makes it an ideal choice for targeting a range of species. The Juggle Minnow's unique design...

  • Leland Lures Trout Mag 9Pk Black1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Black1/64oz

    $2.29

    The Leland Lures Trout Mag 9Pk Black1/64oz is a highly effective lure for catching trout and panfish. Its lead-free design makes it an attractive option for anglers who prioritize environmental sustainability. The small size of this lure, measuring 1 1/8...

  • 6th Sense Glitch 3.8 10pk Smallie Snack

    6TH SENSE

    6th Sense Glitch 3.8 10pk Smallie Snack

    $4.99

    The 6th Sense Glitch 3.8 10pk Smallie Snack is a premier soft plastic designed to entice more bites from smallmouth bass. Its unique color scheme and proprietary 6th Scent make it a great addition to any angler's tackle box. With its flat belly design,...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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