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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Powerbait Ripple Shads

    BERKLEY

    Berkley Powerbait Ripple Shads

    $4.99

    The Berkley Powerbait Ripple Shad features a sleek profile complete with extremely life-like details, including 3D eyes and compelling coloring. The ribs or ripples extending all the way to the bait's tail set it apart from other similar baits on the...

  • Road Runner Bulk Heads

    BLAKEMORE

    Road Runner Bulk Heads

    $3.99

    The Road Runner Bulk Heads are designed for anglers seeking an edge in their fishing endeavors. These jigheads feature a plastic keeper barb, which helps to secure the bait in place and prevent it from being easily dislodged by curious fish. The Bleeding...

  • Blakemore Pro Series Jigheads

    BLAKEMORE

    Blakemore Pro Series Jigheads

    $3.99

    The Blakemore Pro Series Jigheads are designed to tackle the toughest fishing conditions. These jigheads are perfect for anglers who want to reach the depths where larger fish reside. With their robust construction, they can withstand the rigors of swift...

  • Blakemore Casey's Classic Runner Heads

    BLAKEMORE

    Blakemore Casey's Classic Runner Heads

    $8.99

    The Blakemore Casey's Classic Runner Heads are designed by renowned angler Casey Ashley, who used them to claim the 2015 Bassmaster Classic title on Lake Hartwell. These high-performance lures feature a unique pony head design with a willow blade...

  • Reaction Innovations Trixie Shark

    REACTION INNOVATION

    Reaction Innovations Trixie Shark

    $5.99

    The Reaction Innovations Trixie Shark is a game-changing soft plastic bait designed for versatility in targeting various segments of the water column. Its unique two large J-shaped tails create a frantic kicking action, while its wide flat body shape...

  • Road Runner Curly Tails

    BLAKEMORE

    Road Runner Curly Tails

    $3.99

    The Road Runner Curly Tails are designed for anglers seeking a realistic presentation on the water. These curly tail lures mimic the movement and appearance of injured baitfish, making them an attractive option for predators. The 1/16oz weight allows for...

  • Reaction Innovations Double Wide Beaver 5.20

    REACTION INNOVATION

    Reaction Innovations Double Wide Beaver 5.20

    $6.25

    The Reaction Innovations Double Wide Beaver 5.20 is a top-of-the-line soft plastic bait designed for flipping big fish in heavy cover. Its unique design features a large double paddle tail and shorter paddles set at 90 degrees, allowing it to move a lot...

  • Evergreen SB Topwater Plugs

    EVERGREEN

    Evergreen SB Topwater Plugs

    $16.99 - $27.99

    The pencil popper that other companies are still trying to copy, the Evergreen Shower Blows is one of the best kept secrets in professional bass fishing. Whether you like a spitting, bubbling chug or a wide, dog walking action, this pencil bait does it...

  • Berkley Gulp! Maggots

    BERKLEY

    Berkley Gulp! Maggots

    $4.99

    The Berkley Gulp Maggot Jar is a game-changer for anglers looking to increase their catch. Its unique design allows for extreme scent dispersion, effectively expanding the strike zone and giving you more opportunities to reel in a big one. With its...

  • Ima Little Stik 135 Walking Bait

    IMA

    Ima Little Stik 135 Walking Bait

    $14.99

    Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135 provides all of the same swaggering topwater action...

  • Cotton Cordell Wally Diver

    COTTON CORDELL

    Cotton Cordell Wally Diver

    $5.99

    The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 1/2-inch CD5 and the 3 1/8-inch CD6. The CD5...

  • Rebel Pop-R Topwater Poppers

    REBEL

    Rebel Pop-R Topwater Poppers

    $6.49

    Often imitated but never duplicated, the Rebel Pop-R is the standard by which all other top water poppers have been judged for over three decades. Slowly chug it along the water's surface or retrieve it quickly like a skittering shad, during certain...

  • Cotton Cordell Big O Crankbaits

    COTTON CORDELL

    Cotton Cordell Big O Crankbaits

    $5.99

    The Cotton Cordell Big O Crankbaits are a classic choice for anglers seeking a reliable and effective lure. With their buoyant body and cover-deflecting ability, these crankbaits have been catching fish for decades. The latest models feature a tougher...

  • Blakemore Road Runner Marabou Jigs

    BLAKEMORE

    Blakemore Road Runner Marabou Jigs

    $3.99

    The Blakemore Road Runner Marabou Jigs are a popular choice among anglers due to their effectiveness in catching a variety of fish species. The unique design of these jigs features a chenille body that serves as an excellent scent holder, allowing the...

  • Rebel Buzz'n Frog Topwater Buzz Baits

    REBEL

    Rebel Buzz'n Frog Topwater Buzz Baits

    $6.49

    In any area that is cohabitated by bass and fish, the Rebel Buzz'n Frog is sure to produce. Built with an innovative buzz blade body, the Rebel Buzz'n Frog camouflages its components into the overall design of the frog to create a spinning, churning, and...

  • Berkley PowerBait Power Minnows

    BERKLEY

    Berkley PowerBait Power Minnows

    $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

  • Cotton Cordell Ripplin' Red Fin

    COTTON CORDELL

    Cotton Cordell Ripplin' Red Fin

    $6.99

    The Cotton Cordell Ripplin' Red Fin has been a trusted choice for anglers since the 1960s, renowned for its effectiveness on various gamefish such as bass, walleye, specks, and redfish. Its unique wavy sides create the illusion of constant motion, even...

  • Rebel Deep Wee Craw Crankbaits

    REBEL

    Rebel Deep Wee Craw Crankbaits

    $5.99

    The Rebel Deep Wee Craw Crankbaits are a top choice for anglers seeking a realistic crawfish presentation. These compact crankbaits measure 2-3/8 inches in length and weigh 3/8 oz, making them perfect for targeting species like largemouth, pike, walleye,...

  • Mister Twister Jighead

    MISTER TWISTER

    Mister Twister Jighead

    $3.99

    The Mister Twister Jighead is a versatile and effective fishing lure that can be used in a variety of water conditions. Its compact design allows for precise control and maneuverability, making it ideal for targeting specific fish species. The jighead's...

  • Strike King Tour Grade Buzzbaits

    STRIKE KING

    Strike King Tour Grade Buzzbaits

    $10.99

    The Strike King Tour Grade Buzzbaits are designed to give you a competitive edge on the water. With premium components, these buzzbaits are built to last and provide exceptional performance. The exclusive Gamakatsu hooks ensure a high hookup ratio, while...

  • Strike King Sexy Spoons

    STRIKE KING

    Strike King Sexy Spoons

    $10.99

    The Strike King Sexy Spoon is a game-changer for anglers looking to target deep-structure fish. Its unique design mimics the flash, flutter, and fall of a dying baitfish, making it an irresistible offering to predators. This spoon's effectiveness is not...

  • Owner Ultrahead Salt Water Bullet

    OWNER AMERICA

    Owner Ultrahead Salt Water Bullet

    $7.49 - $9.99

    The Owner Ultrahead Salt Water Bullet is a reliable choice for anglers seeking a durable and effective saltwater jighead. Its classic design features a forged XXX strong jig hook, providing exceptional strength and resistance to corrosion. The wide gap...

  • Owner Ultrahead Finesse Ball Heads

    OWNER AMERICA

    Owner Ultrahead Finesse Ball Heads

    $5.49 - $6.99

    The Owner Ultrahead Finesse Ball Heads are designed to provide a subtle presentation on the water's surface. These ball heads are ideal for use with small worms and other soft plastic baits, allowing for a natural movement that attracts fish. The Extra...

  • Storm Wiggle Wart Crankbaits

    STORM LURES

    Storm Wiggle Wart Crankbaits

    $4.99

    The Storm Wiggle Wart Crankbaits are a must-have for any serious angler. These versatile lures can be used to catch a wide range of gamefish, including salmon, steelhead, walleye, and both largemouth and smallmouth bass. The 2-inch size is particularly...

  • Heddon Torpedo

    HEDDON

    Heddon Torpedo

    $6.49

    From the Heddon Hellbender to the Zara Spook, Heddon fishing lures are some of the most talked about lures on the market. It's no surprise that these popular fishing lures are some of the world's bestsellers. The Heddon Torpedo is the world's number one...

  • Storm Wildeye Live Sunfish

    STORM LURES

    Storm Wildeye Live Sunfish

    $5.99

    The Storm Wildeye Live Sunfish is a highly realistic and effective lure designed to mimic the appearance and movement of a sunfish. Its natural color patterns make it an excellent choice for anglers seeking to catch a variety of species. The Secure...

  • Strike King Rage Tail Space Monkey

    STRIKE KING

    Strike King Rage Tail Space Monkey

    $7.99

    The Strike King Rage Tail Space Monkey is a game-changing creature bait that adds a new dimension to your fishing arsenal. Its unique body profile and frog-like appearance make it an effective mimic of various prey species. The Rage arms and legs give...

  • Heddon One Knocker Spook

    HEDDON

    Heddon One Knocker Spook

    $7.99

    The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually intensifies the distinctive 'thump' that one-knockers...

  • Heddon Zara Puppy Walking Bait

    HEDDON

    Heddon Zara Puppy Walking Bait

    $7.99

    The Heddon Zara Puppy Walking Bait is a scaled-down version of the iconic Zara Spook, designed to deliver the same walk-the-dog action that bass of all sizes love. This topwater bait lure features a double hook design to ensure a secure catch, making it...

  • Strike King Shadalicious Swimbaits

    STRIKE KING

    Strike King Shadalicious Swimbaits

    $7.99 - $13.99

    The Strike King Shadalicious Swimbaits are designed to mimic the appearance and movement of a real shad, making them an attractive option for anglers looking to catch more fish. With their lifelike colors and enticing action, these swimbaits are sure to...

  • Arbogast Jointed Clicker Jitterbugs

    ARBOGAST

    Arbogast Jointed Clicker Jitterbugs

    $6.99

    Building upon the proven bass-attraction of the original, the Arbogast Jitterbug Jointed Clicker delivers a more lifelike action and an auditory stimulation that can't be ignored. Made with a durable jointing, the Arbogast Jitterbug Jointed Clicker...

  • Arbogast Buzz Plugs

    ARBOGAST

    Arbogast Buzz Plugs

    $6.99

    Built with a highly individualized shape, the Arbogast Buzz Plug offers a lethal presentation and a unique advantage over traditional buzzbaits - the ability to come to a complete stop without sinking. While other buzzbaits require constant motion to...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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