Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Fortified with Berkley's potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can't resist. Molded with a baitfish inspired body...
A Berkley best seller for almost 20 years, the Berkley 10" Power Worms offer a natural presentation for all fishing conditions. The classic ribbon-tail design of the Berkley 10" Power Worm has a...
Designed by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Craw delivers an ultra high definition profile and action that will get you into the winner's circle at your...
Delivering extreme versatility and unbeatable quality, the Berkley Powerbait Swimmer Swimbait features a shad-style body and tail action preferred by the top pro's on tour. Perfect for all types of...
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