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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King KVD Perfect Plastics Shim E Stick

    STRIKE KING

    Strike King KVD Perfect Plastics Shim E Stick

    $4.99

    The Strike King KVD Perfect Plastics Shim E Stick is a game-changing soft plastic lure that mimics the natural movement and scent of baitfish. Its unique super soft and super salty plastic blend provides an irresistible "shimmy" action that bass can't...

  • Mister Twister Grub Tails

    MISTER TWISTER

    Mister Twister Grub Tails

    $2.49 - $4.99

    The Mister Twister Grub Tails are a staple in many anglers' tackle boxes, offering a tried-and-true approach to reeling in the big ones. This lure's versatility has made it a favorite among fishermen for generations. Its unique design allows for a...

  • Berkley PowerBait Minnows

    BERKLEY

    Berkley PowerBait Minnows

    $4.99

    Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with...

  • Reaction Innovations Smallie/Sweet Beaver

    REACTION INNOVATION

    Reaction Innovations Smallie/Sweet Beaver

    $4.79 - $5.99

    Reaction Innovations' soft plastic baits have taken the bass fishing market by storm, and the Reaction Innovations Smallie/Sweet Beaver is one of their most popular offerings. This innovative lure features a unique two-tone pattern that creates a lot of...

  • Berkley Gulp! Waxies Soft Baits

    BERKLEY

    Berkley Gulp! Waxies Soft Baits

    $4.99 - $5.99

    The Berkley Gulp! Waxies Soft Bait Chartreuse is a top choice among panfish enthusiasts. Its unique design makes it an ideal bait for tipping ice jigs, giving you a competitive edge on the water. Unlike traditional waxies, this soft bait is more durable...

  • Original Mag Wart Hot Tiger

    STORM LURES

    Original Mag Wart Hot Tiger

    $4.99

    The Original Mag Wart Hot Tiger is a high-performance crankbait designed to mimic the sound and movement of shallow water baitfish. Its multi-ball rattle system produces a higher pitch and raspy tone that's sure to grab the attention of even the most...

  • Blue Fox Classic Vibrax 3/8 oz

    BLUE FOX

    Blue Fox Classic Vibrax 3/8 oz

    $3.99

    The Blue Fox Classic Vibrax 3/8 oz is a top-of-the-line lure designed to catch fish with ease. Its unique sonic vibration technology, emitted when the blade rubs against the free turning gear, creates a low-frequency sound that attracts fish and triggers...

  • Eagle Claw Catfish Rig

    EAGLE CLAW

    Eagle Claw Catfish Rig

    $1.99

    The Eagle Claw Catfish Rig is a preassembled and ready-to-use catfish rig, ideal for bank fishing enthusiasts. Its compact size makes it easy to handle and store. This versatile rig can be used in both freshwater and saltwater environments, providing...

  • Arbogast Clicker Jitterbugs Black

    ARBOGAST

    Arbogast Clicker Jitterbugs Black

    $6.99

    The Arbogast Jitterbug Clicker builds upon the fish-catching prowess of the original with the addition of a lethal "clicking" noise that calls bass to the surface. Capable of drawing heart-stopping strikes day or night, the Arbogast Jitterbug Clicker...

  • Yumbrella 3 Wire Rig Tennessee Special

    YUM

    Yumbrella 3 Wire Rig Tennessee Special

    $12.99

    Perfect for States that only allow anglers to fish three hooks per rig, the Yumbrella 3-Wire Rig from Yum features three stainless steel Super Wire arms that have been repeatedly heat-treated to deliver unmatched in strength and memory. A true molded...

  • Yumbrella Flash Mob Tennessee Special

    YUM

    Yumbrella Flash Mob Tennessee Special

    $19.99

    Please Note: Baits and Jigheads not included. The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional flash and fish attraction. All five stainless steel Super Wire arms provide unmatched strength and...

  • Bite Me Sparkie Spider Grub Jig 1/8oz

    BITE-ME TACKLE

    Bite Me Sparkie Spider Grub Jig 1/8oz

    $3.49

    The Bite Me Sparkie Spider Grub Jig 1/8oz is a versatile and effective lure designed for crawling along the bottom of bodies of water. Its unique Arky style head shape allows it to navigate various types of terrain with ease, making it perfect for...

  • Hag's Baits Prickly Pear - 19mm Texas Starlight
    Sold Out

    HAG'S BAITS

    Hag's Baits Prickly Pear - 19mm Texas Starlight

    $7.99

    The Hag's Baits Prickly Pear 19 mm is a floating, tentacled bass bait crafted from durable TPE plastic for long-lasting action. Its thin, whipping tentacles create lifelike movement that entices strikes, and it can be flipped, dragged, pinned to a jig,...

  • Hag's Baits Prickly Pear Jr 19 mm Texas Tuxedo
    Sold Out

    HAG'S BAITS

    Hag's Baits Prickly Pear Jr 19 mm Texas Tuxedo

    $7.99

    The Hag's Baits Prickly Pear Jr - 9.9 mm is a floating, tentacled bass bait crafted from durable TPE plastic for long-lasting action. Its thin, whipping tentacles create lifelike movement that entices strikes, and it can be flipped, dragged, pinned to a...

  • Hag's Baits Prickly Pear 19 mm Bluebonnet Burst
    Sold Out

    HAG'S BAITS

    Hag's Baits Prickly Pear 19 mm Bluebonnet Burst

    $7.99

    The Hag's Baits Prickly Pear Jr - 9.9 mm is a floating, tentacled bass bait crafted from durable TPE plastic for long-lasting action. Its thin, whipping tentacles create lifelike movement that entices strikes, and it can be flipped, dragged, pinned to a...

  • Rapala CrushCity Cleanup Craw

    RAPALA

    Rapala CrushCity Cleanup Craw

    $6.49 - $6.99

    A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5" long with claws that provide tight-kicking action. The CrushCity crawfish bait...

  • Berkley Deep Hit Stick

    BERKLEY

    Berkley Deep Hit Stick

    $7.99

    The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...

  • 6th Sense Shindo Shad 6" Threadfin Shad
    Sold Out

    6TH SENSE

    6th Sense Shindo Shad 6" Threadfin Shad

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • DEPS Cover Scat 3.5" 6Pk Black
    Sold Out

    DEPS

    DEPS Cover Scat 3.5" 6Pk Black

    $10.99

    The Deps Cover Scat 3.5" 6Pk Black is a high-performance stick bait designed for fishing in heavy cover and vertical structure. Its unique design features a molded hook guard cup and belly hook slot, allowing for easy rigging and improved hook-up rates...

  • Savage Gear 3D Savage Fruck Fruck 3" 3/4oz
    Sold Out

    SAVAGE GEAR

    Savage Gear 3D Savage Fruck Fruck 3" 3/4oz

    $10.99

    The Savage Gear 3D Savage Fruck is a unique and effective lure that combines the characteristics of a frog and a duck. Its hybrid construction sets it apart from other lures on the market. The Fruck features a soft, collapsible body with two sputtering...

  • SPRO CJ Smasher 3 inch Worm Goby
    Sold Out

    SPRO

    SPRO CJ Smasher 3 inch Worm Goby

    $6.99

    The SPRO CJ Smasher 3 inch Worm Goby is a top-notch soft plastic worm designed to mimic the appearance of a real bait. Its compact size and realistic texture make it perfect for use in various fishing techniques, including Ned Rig, Texas Rig, Drop Shot,...

  • SPRO CJ Smasher 3 inch Worm Watermelon Red
    Sold Out

    SPRO

    SPRO CJ Smasher 3 inch Worm Watermelon Red

    $6.99

    The SPRO CJ Smasher 3 inch Worm Watermelon Red is a top-notch soft plastic lure designed to mimic the appearance of a worm. Its compact size and realistic texture make it an excellent choice for various fishing techniques. The CJ Smasher is particularly...

  • Lucky Craft Gunfish 115NF Chrome 115
    Sold Out

    LUCKY CRAFT

    Lucky Craft Gunfish 115NF Chrome 115

    $15.99

    Providing faster and more responsive movements by removing the feathered tail hook, the Lucky Craft Gunfish 115NF is the ‘no-feather’ version of Lucky Craft’s legendary Gunfish that offers reduced drag and allows for a wider side-to-side walking motion...

  • Bandit Walleye Deep

    BANDIT

    Bandit Walleye Deep

    $6.99 - $7.49

    The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish,...

  • Berkley PowerBait Power Grubs

    BERKLEY

    Berkley PowerBait Power Grubs

    $2.75 - $4.99

    Berkley PowerBait Power Grubs were designed for bass, but have been extremely effective with other species of fish such as walleye and panfish. These grubs feature a small, tapered profile with a curly tail that provides a fluttering action on the...

  • Strike King Mini-King Spinnerbait

    STRIKE KING

    Strike King Mini-King Spinnerbait

    $2.49 - $3.99

    Strike King Mini-King Spinnerbaits are some of the most popular multi-species spinnerbaits on the market and for good reason. These baits have the uncanny ability to catch a variety of fish species anytime, anywhere. Strike King Mini-King Spinnerbaits...

  • Strike King Rage Bug Soft Bait

    STRIKE KING

    Strike King Rage Bug Soft Bait

    $1.99 - $7.99

    The Strike King Rage Bug is the ultimate flipping crawfish. Its meaty, ribbed body slips in and out of cover easily while the claws and appendages cause a ruckus when it hits the water. This soft plastic bait is the ultimate bass fishing tool! It runs...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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