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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Luhr-Jensen 30' Jet Driver Silver UV Crush

    LUHR JENSEN

    Luhr-Jensen 30' Jet Driver Silver UV Crush

    $10.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Luhr-Jensen 40' Jet Driver Purple UV Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 40' Jet Driver Purple UV Moon Jelly

    $11.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Northland Mimic Jig Glo Chub 1/4oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Glo Chub 1/4oz

    $4.99

    The Northland Mimic Jig Glo Chub 1/4oz is a versatile fishing lure designed to mimic natural baitfish. Its ultra sharp, ultra strong 1/0 Gamakatsu hook makes it perfect for finesse plastics. This jig can be used in various ways, including jigging,...

  • Northland Mimic Jig Firetiger 3/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Firetiger 3/8oz

    $4.99

    The Northland Mimic Jig Firetiger 3/8oz is designed to mimic natural baitfish, making it an effective lure for catching a variety of fish species. Its ultra sharp, ultra strong 1/0 Gamakatsu hook ensures a secure hold on the fish. This jig can be used in...

  • Northland Mimic Jig Silver Shiner 3/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Silver Shiner 3/8oz

    $4.99

    The Northland Mimic Jig Silver Shiner 3/8oz is a versatile fishing lure designed to mimic natural baitfish. Its ultra sharp, ultra strong 1/0 Gamakatsu hook makes it perfect for finesse plastics. This jig can be used in various ways, including jigging,...

  • Luhr-Jensen 40' Jet Driver Clear UV Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 40' Jet Driver Clear UV Moon Jelly

    $11.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Luhr-Jensen 30' Jet Driver Purple UV Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 30' Jet Driver Purple UV Moon Jelly

    $10.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Northland Mimic Jig Sexy Shad 1/4oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Sexy Shad 1/4oz

    $4.99

    The Northland Mimic Jig Sexy Shad 1/4oz is designed to mimic natural baitfish, making it an ideal choice for anglers who want to catch a variety of species. This jig features an ultra sharp, ultra strong 1/0 Gamakatsu hook that can handle even the...

  • SPRO Bronzeye Pop 70 Rainforest Black

    SPRO

    SPRO Bronzeye Pop 70 Rainforest Black

    $10.99

    The SPRO Bronzeye Pop 70 Rainforest Black is a topwater lure designed to attract bass from thick cover. Its loud popping sound mimics injured baitfish, triggering strikes from even the most finicky fish. With its compact size and weight of 3/4 oz., this...

  • Raven Jiggy Bugger Steelhead Jig 2PK Pink White

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Pink White

    $5.59

    The Raven Jiggy Bugger Steelhead Jig is a top choice among anglers targeting steelhead and salmon. Its unique design allows it to sit horizontally under a float, creating an enticing movement that triggers strikes. The soft marabou body undulates with...

  • Northland Mimic Swim Jig Perch 1/4oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Swim Jig Perch 1/4oz

    $4.99

    The Northland Mimic Swim Jig Perch 1/4oz is a heavy-duty offering that mimics the iconic shape of Northland's Mimic Minnow. Its ultra sharp and strong Gamakatsu hook ensures a secure hold on trophy bass, walleye, and pike. The jig's 60° tie eye allows it...

  • Luhr-Jensen 30' Jet Driver Metallic Blue Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 30' Jet Driver Metallic Blue Moon Jelly

    $10.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Northland Mimic Jig Glo Chub 1/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Glo Chub 1/8oz

    $4.99

    The Northland Mimic Jig Glo Chub 1/8oz is designed to mimic natural baitfish, making it an ideal choice for finesse fishing. Its ultra sharp and strong 1/0 Gamakatsu hook ensures a secure hold on soft plastics. This jig can be used in various ways,...

  • Raven Jiggy Bugger Steelhead Jig 2PK Orange White

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Orange White

    $5.59

    The Raven Jiggy Bugger Steelhead Jig is a top choice among anglers targeting steelhead and salmon. Its unique design allows it to sit horizontally under a float, creating a tantalizing presentation that triggers strikes. The soft marabou body undulates...

  • Luhr-Jensen 40' Jet Driver Silver UV Crush

    LUHR JENSEN

    Luhr-Jensen 40' Jet Driver Silver UV Crush

    $11.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • SPRO Bronzeye Pop 70 Nasty Shad

    SPRO

    SPRO Bronzeye Pop 70 Nasty Shad

    $10.99

    The SPRO Bronzeye Pop 70 Nasty Shad is a topwater lure designed to attract bass from thick cover. Its loud popping sound mimics injured baitfish, triggering aggressive strikes. This compact lure measures 70 mm in length and weighs 3/4 oz, making it...

  • Luhr-Jensen 40' Jet Driver Black Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 40' Jet Driver Black Moon Jelly

    $11.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Northland Mimic Swim Jig Purple Shad 3/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Swim Jig Purple Shad 3/8oz

    $4.99

    The Northland Mimic Swim Jig Purple Shad 3/8oz is a heavy-duty offering that mimics the iconic shape of Northland's Mimic Minnow. Its ultra sharp and strong Gamakatsu hook ensures a secure hold on trophy bass, walleye, and pike. The 60° tie eye allows...

  • Luhr-Jensen 40' Jet Driver Metallic Blue Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 40' Jet Driver Metallic Blue Moon Jelly

    $11.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Raven Jiggy Bugger Steelhead Jig 2PK Brown

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Brown

    $5.59

    The Raven Jiggy Bugger Steelhead Jig 2PK Brown is a top-of-the-line steelhead fishing lure designed to mimic the natural movement of a baitfish. Its soft marabou body undulates with even the slightest movement, making it irresistible to steelhead and...

  • Northland Mimic Jig Glo Chub 1/2oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Glo Chub 1/2oz

    $4.99

    The Northland Mimic Jig Glo Chub 1/2oz is designed to mimic natural baitfish, making it an ideal choice for anglers who want to catch finicky fish. Its ultra sharp and strong 1/0 Gamakatsu hook ensures a secure hold on the bait. This jig can be used in...

  • Luhr-Jensen 30' Jet Driver Blue UV Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 30' Jet Driver Blue UV Moon Jelly

    $10.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Strike King Mr Crappie Slabalicious 15PK Who Dat 2"

    STRIKE KING

    Strike King Mr Crappie Slabalicious 15PK Who Dat 2"

    $3.99

    The Strike King Mr Crappie Slabalicious 15PK Who Dat 2" is a highly effective crappie fishing lure designed by renowned expert Wally Marshall. Its unique profile and paddle-tail action make it an attractive option for anglers seeking to catch crappie in...

  • Venom High Dollar Hair Jig White Red 1/2oz

    VENOM

    Venom High Dollar Hair Jig White Red 1/2oz

    $3.79

    The Venom High Dollar Hair Jig White Red 1/2oz is a top-of-the-line fishing lure designed to entice even the most finicky game fish. Its vibrant colored bucktail hair creates a flash in the water that's impossible to ignore, making it a great choice for...

  • Luhr-Jensen 30' Jet Driver Clear UV Moon Jelly

    LUHR JENSEN

    Luhr-Jensen 30' Jet Driver Clear UV Moon Jelly

    $10.99

    The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

  • Venom High Dollar Hair Jig Lime Chartreuse 5/8oz

    VENOM

    Venom High Dollar Hair Jig Lime Chartreuse 5/8oz

    $3.49

    The Venom High Dollar Hair Jig Lime Chartreuse 5/8oz is designed to attract predatory game fish with its bright colors and flash. Constructed with high-quality components, this jig features premium, super sharp hooks that ensure a secure catch. The...

  • Missile Baits Mini D Chunk Green Pumpkin 3"

    MISSILE BAITS

    Missile Baits Mini D Chunk Green Pumpkin 3"

    $4.69

    The Missile Baits Mini D Chunk Green Pumpkin 3" is a compact and versatile soft bait designed for use on small jigs. Its unique shape and signature pattern make it an effective choice for targeting specific species in various fishing environments. The 3"...

  • Bobby Garland Baby Shad Hot Lips 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Hot Lips 2"

    $3.29

    The Bobby Garland Baby Shad Hot Lips 2" is a highly effective soft plastic lure designed to mimic the appearance and movement of a small baitfish. Its unique shape, with a thick body and thin spear-like tail, creates an irresistible action that attracts...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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