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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Savage Gear Pulse Tail Bluegill RTF Ghost Gill 4"

    SAVAGE GEAR

    Savage Gear Pulse Tail Bluegill RTF Ghost Gill 4"

    $12.99

    The Savage Gear Pulse Tail Bluegill RTF Ghost Gill 4" is a highly realistic soft plastic bait designed to mimic the appearance and movement of a real bluegill. Its unique tail design, known as Pulsetail, creates a lifelike swimming action that attracts...

  • Savage Gear Pulse Tail Bluegill LB Light Gill 4"

    SAVAGE GEAR

    Savage Gear Pulse Tail Bluegill LB Light Gill 4"

    $9.99

    The Savage Gear Pulse Tail Bluegill LB Light Gill 4" is a highly realistic soft plastic bait designed to mimic the appearance and movement of a real bluegill. Its unique tail design, known as Pulsetail, provides an ultrarealistic swimming action that...

  • Savage Gear Pulse Tail Bluegill RTF Light Gill 4"

    SAVAGE GEAR

    Savage Gear Pulse Tail Bluegill RTF Light Gill 4"

    $12.99

    The Savage Gear Pulse Tail Bluegill RTF Light Gill 4" is a highly realistic soft plastic bait designed to mimic the appearance and movement of a real bluegill. Its unique tail design, known as Pulsetail, creates a lifelike swimming action that attracts...

  • Atlas Mike's Regular Spawn Sac Red

    ATLAS MIKES

    Atlas Mike's Regular Spawn Sac Red

    $3.99

    Spawn sacs are hand tied in our own super-soft nylon mesh cloth. Soft textured eggs with good milking action are used to help attract fish. Excellent bait for rainbow, steelhead and salmon. Available in regular or floating.Specifications and Features: 6...

  • Savage Gear Pulse Tail Bluegill LB Bluegill 4"

    SAVAGE GEAR

    Savage Gear Pulse Tail Bluegill LB Bluegill 4"

    $9.99

    The Savage Gear Pulse Tail Bluegill LB Bluegill 4" is a highly realistic soft plastic bait designed to mimic the appearance and movement of a real bluegill. Its unique tail design, known as Pulsetail, provides an ultrarealistic swimming action that...

  • Fishing Addiction Perch Fly Rig Holo Shiner

    FISHING ADDICTION

    Fishing Addiction Perch Fly Rig Holo Shiner

    $5.49

    The Fishing Addiction Perch Fly Rig Holo Shiner is designed for big water perch fishing, where a stronger rig is necessary to withstand occasional non-target species like sheepshead and catfish. Each fly is strategically positioned away from the line to...

  • Hilderbrant Premium Spinner Blade Gold 4 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 4 Colorado

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Tungsten Bullfly Jig 2PK Glow Purple 1/32oz

    VMC

    VMC Tungsten Bullfly Jig 2PK Glow Purple 1/32oz

    $5.99

    The VMC Tungsten Bullfly Jig 2PK Glow Purple 1/32oz is designed to mimic natural flies and aquatic insects, making it an effective tool for catching fish. Its high-density tungsten construction allows for a smaller profile while maintaining the same...

  • Atlas Mike's Salmon Egg UV-Glo Orange

    ATLAS MIKES

    Atlas Mike's Salmon Egg UV-Glo Orange

    $3.99

    Top-quality, large, fluorescent colored salmon eggs. Mike’s “Glo” Egg will attract trout at all times of the day and in all types of water and weather.Specifications and Features: Oil Pack – 1.1 oz Jar

  • Atlas Mike's Bait Sac Floaters Red

    ATLAS MIKES

    Atlas Mike's Bait Sac Floaters Red

    $2.19

    Add floaters to bait sacs to lift off the bottom away from weeds, rocks and other snags while floating bait sacs at fish feeding levels. Replace approximately 25% of bait with floaters.

  • VMC Tungsten Tubby Jig 2PK Glow 1/32oz

    VMC

    VMC Tungsten Tubby Jig 2PK Glow 1/32oz

    $3.99

    The VMC Tungsten Tubby Jig 2PK Glow 1/32oz is designed for anglers seeking a compact and efficient presentation. Its high-density tungsten construction allows for the same weight as traditional lead at half the size, making it an ideal choice for...

  • VMC Bucktail Jig Purple Albino 1/2oz

    VMC

    VMC Bucktail Jig Purple Albino 1/2oz

    $5.99

    The VMC Bucktail Jig Purple Albino 1/2oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Bucktail Jig Black 3/4oz

    VMC

    VMC Bucktail Jig Black 3/4oz

    $6.99

    The VMC Bucktail Jig Black 3/4oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, while the bucktail with tinsel fibers creates a...

  • Hilderbrant Premium Spinner Blade Nickel 6 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 6 Colorado

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Bobby Garland Baby Shad Sweet Tea Lemon 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Sweet Tea Lemon 2"

    $3.29

    The Bobby Garland Baby Shad Sweet Tea Lemon 2" is a highly effective soft plastic lure designed to mimic the appearance and movement of small baitfish. Its unique shape, with a thick body and thin spear-like tail, provides irresistible action that...

  • Hilderbrant Premium Spinner Blade Gold 4 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 4 Willow

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Hilderbrant Premium Spinner Blade Gold 4.5 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 4.5 Colorado

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Hilderbrant Premium Spinner Blade Gold 3 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3 Willow

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Tungsten Tubby Jig 2PK Crappie Minnow 1/16oz

    VMC

    VMC Tungsten Tubby Jig 2PK Crappie Minnow 1/16oz

    $3.99

    The VMC Tungsten Tubby Jig 2PK Crappie Minnow 1/16oz is designed for anglers seeking a compact and efficient presentation. Its high-density tungsten construction provides the same weight as traditional lead at half the size, making it an ideal choice for...

  • VMC Bucktail Jig Chartreuse White 1/32oz

    VMC

    VMC Bucktail Jig Chartreuse White 1/32oz

    $3.99

    The VMC Bucktail Jig Chartreuse White 1/32oz is a top-of-the-line fishing lure designed to attract even the most finicky fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a...

  • VMC Bucktail Jig Chartreuse White 3/4oz

    VMC

    VMC Bucktail Jig Chartreuse White 3/4oz

    $6.99

    The VMC Bucktail Jig Chartreuse White 3/4oz is a top-of-the-line fishing lure designed to attract a wide range of fish species. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a...

  • VMC Bucktail Jig White 1/16oz

    VMC

    VMC Bucktail Jig White 1/16oz

    $4.49

    The VMC Bucktail Jig White 1/16oz is a top-of-the-line fishing lure designed to attract a wide range of fish species. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the bucktail with tinsel fibers creates a...

  • Fishing Addiction Perch Fly Rig Yellow Chartreuse

    FISHING ADDICTION

    Fishing Addiction Perch Fly Rig Yellow Chartreuse

    $5.49

    The Fishing Addiction Perch Fly Rig Yellow Chartreuse is designed for big water perch fishing, where a stronger rig is necessary to withstand non-target species like sheepshead and catfish. The fly hangs away from the line, allowing it to "float" in the...

  • VMC Bucktail Jig Green Fire UV 1/32oz

    VMC

    VMC Bucktail Jig Green Fire UV 1/32oz

    $3.99

    The VMC Bucktail Jig Green Fire UV 1/32oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a...

  • VMC Tungsten Tubby Jig 2PK Crappie Minnow 1/32oz

    VMC

    VMC Tungsten Tubby Jig 2PK Crappie Minnow 1/32oz

    $3.99

    The VMC Tungsten Tubby Jig 2PK Crappie Minnow 1/32oz is designed for anglers seeking a compact and efficient presentation. Its high-density tungsten construction allows for the same weight as traditional lead at half the size, making it an ideal choice...

  • VMC Tungsten Tubby Jig 2PK Glow Purpledescent 1/32oz

    VMC

    VMC Tungsten Tubby Jig 2PK Glow Purpledescent 1/32oz

    $4.99

    The VMC Tungsten Tubby Jig 2PK Glow Purpledescent 1/32oz is designed for anglers seeking a compact and high-performance jig. Its high-density tungsten construction allows for the same weight as traditional lead at half the size, making it an ideal choice...

  • VMC Bucktail Jig Firetiger 1/2oz

    VMC

    VMC Bucktail Jig Firetiger 1/2oz

    $5.99

    The VMC Bucktail Jig Firetiger 1/2oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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