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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

  • STRIKE KING

    Strike King Micro-King Spinnerbaits

    $2.49 - $3.99

    The Strike King Micro-King Spinnerbait is a compact yet potent lure designed to entice a wide range of fish species. Its diminutive size belies its effectiveness, making it an excellent choice for...

  • BOOYAH

    Booyah Pond Magic Spinnerbaits

    $3.99

    The Booyah Pond Magic Spinnerbaits are designed for smaller fisheries and imitate tiny forage. These spinnerbaits deliver big attraction in a compact package, making them perfect for exploring...

  • STRIKE KING

    Strike King Tour Grade Swim Jigs

    $1.99 - $6.99

    The Strike King Tour Grade Swim Jig is designed for anglers who want a competitive edge on the water. Its streamlined head allows for a smooth, natural swimming action that attracts even the most...

  • NORTHLAND FISHING TACKLE

    Northland Buck Shot Rattle Spoons

    $5.49 - $6.49

    The Northland Buck Shot Rattle Spoons are designed to mimic the movement of a minnow, making them an effective choice for vertical jigging in various underwater environments. These metal spoons...

  • JOHNSON FISHING

    Johnson Beetle Spin 1/8oz

    $1.99

    The Johnson Beetle Spin 1/8oz is a classic lure that has been a staple in many anglers' tackle boxes for decades. Its simple design and ease of use make it accessible to anglers of all skill levels...

  • STRIKE KING

    Strike King Lil Mr. Money Spinnerbaits

    $7.99

    The Strike King Lil Mr. Money Spinnerbait is designed to tackle tough fishing conditions with its compact presentation. This scaled-down spinnerbait mimics the appearance of smaller bait fish, making...

  • MISSILE BAITS

    Missile Jigs Ike's Micro Jig

    $6.99

    The Missile Jigs Ike's Micro Jig is a precision-crafted lure designed to excel in challenging fishing conditions. Meticulously crafted by Mike Iaconelli, a renowned bass angler, this jig offers...

  • BILL LEWIS OUTDOORS

    Bill Lewis Rat-L-Trap Lipless Crankbaits

    $6.29 - $11.99

    The Bill Lewis Rat-L-Trap Lipless Crankbaits are renowned for their ability to cover a lot of water quickly and produce fish. These loud, flashy attention getters can be fished in various situations,...

  • RAPALA

    Rapala Husky Jerk Jerkbait

    $7.49 - $8.49

    The Rapala Husky Jerk Jerkbait is a classic fishing lure that has been putting fish in the boat for years. Its precise balance allows it to run true at any speed, making it a versatile option for...

  • BLUE FOX

    Blue Fox Classic Vibrax

    $3.49 - $4.99

    The Blue Fox Classic Vibrax is a highly effective lure designed to entice fish with its unique sound-emitting technology. Its patented two-part body produces low-frequency vibrations that mimic...

  • WORDEN LURES

    Wordens Rooster Tails

    $3.19

    The Wordens Rooster Tails has been a trusted choice among anglers for over five decades. Its unique design combines a pulsating hackle tail with a genuine metal blade, creating an irresistible...

  • ACME

    Acme K.O. Wobbler

    $3.49 - $5.99

    The Acme K.O. Wobbler is a highly effective lure designed to mimic the natural movement of baitfish, enticing gamefish with its unique sonic vibrations and flashing tail. Its precision-engineered...

  • ACME

    Acme Little Cleo Spoons

    $3.49 - $4.99

    The Acme Little Cleo Spoons have been a trusted choice for anglers across North America for over three decades. Their unique hump-backed design creates a seductive, wiggling action that mimics the...

  • ACME

    Acme Kastmaster Spoons

    $3.49 - $5.99

    The Acme Kastmaster Spoons are renowned for their ability to attract a wide variety of fish species, including black bass, pan fish, stripers, and salmon. Their unique design creates a wild, erratic...

  • STORM LURES

    Storm ThunderSticks

    $5.49 - $7.99

    The Storm ThunderSticks is a versatile and effective fishing lure designed to mimic the appearance of a baitfish. Its traditional colors and finishes, combined with UV Bright finishes, create a...

  • STRIKE KING

    Strike King KVD Dawgs

    $1.99 - $19.99

    The Strike King KVD Dawgs are topwater lures designed for effective fishing. Kevin VanDam, a renowned angler, created these lures to mimic the action of a walking baitfish. The KVD Sexy Dawg and its...

  • STRIKE KING

    Strike King Rage Twin Tail Menace Grubs

    $1.99 - $7.99

    The Strike King Rage Twin Tail Menace Grubs are designed to deliver big action in a compact package. These grubs feature twin claws with the patented Rage Flange, which creates an enticing action at...

  • STRIKE KING

    Strike King Pro Model Series 3 Crankbaits

    $1.99 - $9.99

    The Strike King Pro Model Series 3 Crankbaits are renowned for their exceptional performance on the water. These compact, deep-diving crankbaits are designed to be effortlessly castable, allowing...

  • ADVANCE TACKLE

    Michigan Stinger Spoons

    $7.99 - $8.99

    The Michigan Stinger Spoons are designed to tackle cold water species, but their effectiveness extends to walleye and stripers as well. These spoons have been engineered with incredible speed...

  • BERKLEY

    Berkley Powerbait Ripple Shads

    $4.99

    The Berkley Powerbait Ripple Shad features a sleek profile complete with extremely life-like details, including 3D eyes and compelling coloring. The ribs or ripples extending all the way to the...

  • BLAKEMORE

    Blakemore Pro Series Jigheads

    $3.99

    The Blakemore Pro Series Jigheads are designed to tackle the toughest fishing conditions. These jigheads are perfect for anglers who want to reach the depths where larger fish reside. With their...

  • REACTION INNOVATION

    Reaction Innovations Trixie Shark

    $5.99

    The Reaction Innovations Trixie Shark is a game-changing soft plastic bait designed for versatility in targeting various segments of the water column. Its unique two large J-shaped tails create a...

  • MAGIC PRODUCTS

    Magic Preserved Shad

    $2.99 - $5.99

    The Magic Preserved Shad is a top-notch bait for anglers seeking to catch larger fish. Its natural appearance and anise scent make it an ideal choice for challenging fishing conditions. The bait's...

  • EVERGREEN

    Evergreen SB Topwater Plugs

    $16.99 - $27.99

    The pencil popper that other companies are still trying to copy, the Evergreen Shower Blows is one of the best kept secrets in professional bass fishing. Whether you like a spitting, bubbling chug or...

  • BERKLEY

    Berkley Gulp! Maggots

    $4.99

    The Berkley Gulp Maggot Jar is a game-changer for anglers looking to increase their catch. Its unique design allows for extreme scent dispersion, effectively expanding the strike zone and giving you...

  • IMA

    Ima Little Stik 135 Walking Bait

    $14.99

    Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135...

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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