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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Hildebrandt Gold Nugget

    HILDEBRANDT

    Hildebrandt Gold Nugget

    $4.99

    The Hildebrandt Gold Nugget is a twin spin lure that's perfect for various fishing environments, including rivers, streams, and lakes. Its keel-weighted hook minimizes line twist and keeps the hook...

  • Reef Runner Ripshad 44 Mag

    REEF RUNNER

    Reef Runner Ripshad 44 Mag

    $7.99

    Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The...

  • Venom Lures Finesse Salt Tube

    VENOM

    Venom Lures Finesse Salt Tube

    $4.99

    The Venom Lures Finesse Salt Tube is a top-of-the-line offering for anglers seeking a realistic presentation on the water. Its 3 3/4-inch single dip design allows for a natural movement that attracts...

  • Magic Carp Bait

    MAGIC PRODUCTS

    Magic Carp Bait

    $5.99

    The Magic Carp Bait by Magic Products is a highly effective lure designed to attract large numbers of carp fish. Its unique blend of popular carp scents infuses the water, drawing in these finicky...

  • Magic Preserved Emerald Shiners

    MAGIC PRODUCTS

    Magic Preserved Emerald Shiners

    $3.49

    The Magic Preserved Emerald Shiners are a convenient and effective way to entice fish in various water conditions. These preserved shiners have been treated to maintain their natural scent and taste,...

  • Magic Catifish Bait

    MAGIC PRODUCTS

    Magic Catifish Bait

    $5.99

    The Magic Catifish Bait is a convenient and hassle-free option for anglers. Made in the USA, these baits are an all-natural alternative to live bait without the mess. The scent of liver attracts many...

  • Storm Mag Wart

    STORM LURES

    Storm Mag Wart

    $4.99 - $5.49

    Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right...

  • Big Joshy Standup Jigs

    BIG JOSHY

    Big Joshy Standup Jigs

    $4.79 - $4.99

    The Big Joshy Standup Jigs are designed to mimic the appearance of a crawfish, making them an attractive option for bottom fishing. These jigs feature a powder-painted black finish and come equipped...

  • Big Joshy Unpainted Jigs

    BIG JOSHY

    Big Joshy Unpainted Jigs

    $3.79

    The Big Joshy Unpainted Jigs are designed for versatility in various fishing conditions. With a range of weights available, you can choose the perfect one to suit your needs. These jigs are ideal for...

  • Big Joshy 2.3" Minnows

    BIG JOSHY

    Big Joshy 2.3" Minnows

    $6.29 - $6.79

    The Big Joshy 2.3" Minnows are designed to mimic the natural swimming action of a baitfish, even at slow speeds. This makes them an excellent choice for fishing in cold water or when targeting...

  • Kelly's Plow Jockey

    KELLY'S

    Kelly's Plow Jockey

    $3.49

    The Kelly's Plow Jockey is a highly effective bass lure designed to mimic the appearance and movement of a small animal in the water. Its unique shape and soft, flexible material allow for a natural...

  • Kelly's Striper 3-Hook Pre-Rigged Worm

    KELLY'S

    Kelly's Striper 3-Hook Pre-Rigged Worm

    $3.49

    The Kelly's Striper 3-Hook Pre-Rigged Worm is a versatile and effective fishing lure designed to catch striped bass. Its unique combination of three hooks ensures that you can land even the largest...

  • Spro Madeye Minnow

    GAMAKATSU

    Spro Madeye Minnow

    $10.49

    The MadEye Minnow is the absolute best cold-water trolling walleye bait I have ever used, said SPRO Pro Rob Ruckman. Ruckman cites the distinctive rolling and wobbling action that allows it to be...

  • Xtackle XTDR4-02 Crankbaits

    XTACKLE

    Xtackle XTDR4-02 Crankbaits

    $6.79

    The Xtackle XTDR4-02 Crankbaits are designed for serious anglers who demand high-quality lures that can withstand the rigors of frequent use. These crankbaits feature a unique rattle chamber that...

  • Megabass Big Gabot Frog

    MEGABASS

    Megabass Big Gabot Frog

    $15.99

    The Megabass Big Gabot Frog is a top-of-the-line hollow body frog designed to deliver unparalleled performance and quality. Its unique catamaran mouth design allows it to produce multiple actions,...

  • Dirty Jigs Swim Jigs

    DIRTY JIGS TACKLE LLC

    Dirty Jigs Swim Jigs

    $5.49

    The Dirty Jigs Swim Jigs are designed for anglers who need a versatile and effective tool for catching bass in freshwater environments. These jigs are perfect for flipping, pitching, or swimming...

  • Dirty Jigs Finesse Swim Jigs

    DIRTY JIGS TACKLE LLC

    Dirty Jigs Finesse Swim Jigs

    $5.49

    The Dirty Jigs Finesse Swim Jigs are designed for anglers who require a subtle presentation to trigger a bite. These swim jigs excel at navigating through various types of cover, making them an ideal...

  • Megabass Okashira Screwhead

    MEGABASS

    Megabass Okashira Screwhead

    $7.99

    The Megabass Okashira Screwhead is a highly detailed swimbait lure designed to mimic the appearance of a small baitfish. Its unique shape and coloration make it an attractive option for anglers...

  • Megabass Vision 110+1 Jr Jerkbaits

    MEGABASS

    Megabass Vision 110+1 Jr Jerkbaits

    $23.99

    The Megabass Vision 110+1 Jr Jerkbaits are a line of premium jerkbaits designed to mimic smaller forage that bass feed on. These bite-sized lures offer the same unrivaled action as their larger...

  • Megabass Dark Sleepers

    MEGABASS

    Megabass Dark Sleepers

    $7.99 - $9.99

    The Megabass Dark Sleepers are designed to mimic the appearance and movement of a baitfish, making them an effective lure for targeting bass. These swimbaits feature a low center of gravity weight,...

  • Megabass Hazedong Shad

    MEGABASS

    Megabass Hazedong Shad

    $8.99 - $9.99

    The Megabass Hazedong Shad is a soft swimbait designed to mimic the appearance of a real baitfish. Its unique shape and texture make it an effective lure for catching large bass. The Vios Mineral...

  • Duo Realis Spinbait 72 Alpha

    DUO REALIS

    Duo Realis Spinbait 72 Alpha

    $13.99

    Spawned form the creative mind of famed lure designer, Masahiro Adachi, the Duo Realis Spinbait 78 Alpha Spybait joins the highly successful Duo Realis Spinbait family and offers a meatier profile...

  • Megabass Vision 110+2 Jerkbaits

    MEGABASS

    Megabass Vision 110+2 Jerkbaits

    $24.99

    The Megabass Vision 110+2 Jerkbaits are a new class of lures designed to target fish that aren't accustomed to seeing jerkbaits. These lures feature a painstakingly developed lip and patented...

  • Spro Spin John 80

    SPRO

    Spro Spin John 80

    $14.99

    Designed by Elite Series angler, John Crews, the Spro Spin John 80 was built to be the ultimate spybait. Unlike any other spybait, the Spro Spin John 80 features a special chin underneath the bait to...

  • Duo Realis G-Fix Spinbait 80

    DUO REALIS

    Duo Realis G-Fix Spinbait 80

    $13.99

    Experience spy baiting on steroids with the Duo Realis G-Fix Spinbait 80. Pro-tuned and perfected for use with baitcasting gear, Duo Realis increased the weight of the G-Fix, while still maintaining...

  • 6th Sense Cloud 9 Series Crankbaits

    6TH SENSE

    6th Sense Cloud 9 Series Crankbaits

    $7.99 - $8.99

    The 6th Sense Cloud 9 Series Crankbaits are designed to be the ultimate line of medium and deep diving crankbaits. These lures feature a large bill that helps them dive quickly, producing a wider...

  • Megabass Vision 110 Jerkbaits

    MEGABASS

    Megabass Vision 110 Jerkbaits

    $24.99

    The Megabass Vision 110 Jerkbaits are a top choice among professional and amateur anglers alike. These jerkbaits offer a one-of-a-kind darting action that continually catches fish. The Vision 110's...

  • Megabass Vision 110+1 Jerkbaits

    MEGABASS

    Megabass Vision 110+1 Jerkbaits

    $24.99

    The Megabass Vision 110+1 Jerkbaits are designed to dive deeper in the water, making them a great choice for anglers looking to target specific depths. With a medium bill, these lures eliminate the...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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