What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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KELLY'S

Kelly's Striper 3-Hook Pre-Rigged Worm

$2.75

The Kelly's Striper 3-Hook Pre-Rigged Worm is a versatile and effective fishing lure designed to catch striped bass. Its unique combination of three hooks ensures that you can land even the largest fish with ease. The two No. 6 gold-plated hooks are...

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EAGLE CLAW

Eagle Claw Trotline 100' 25 3/0 Hooks

$14.99

The Eagle Claw Trotline is a reliable choice for anglers seeking to catch a variety of fish species. This trotline features 100 feet of durable line, allowing you to cover more water and increase your chances of landing a big catch. The 25 3/0 hooks are...

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RAPALA

Rapala Ultra Light Minnow

$7.99

The Rapala Ultra Light Minnow gives ultralight anglers a small-profile hardbait that casts surprisingly far thanks to its weighted body, then sinks slowly with a tight wobble-and-roll that triggers panfish, trout, and bass in clear or pressured water...

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RAPALA

Rapala Ott's Garage Slim Series Crankbait

$10.49

The Rapala Ott's Garage Slim Flatside Crankbaits are designed to mimic the natural movement of baitfish, enticing even the most finicky gamefish to strike. Constructed from premium balsa wood, these crankbaits feature flat sides that produce a medium...

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STORM LURES

Storm Deep Thunderstick

MSRP:

Was:

Now: $5.49 - $5.99

The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original ThunderStick, but with a much deeper range, diving up 24 feet...

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RAPALA

Rapala RipStop Deep Jerkbait

MSRP:

Was:

Now: $10.49 - $12.49

The Rapala Ripstop Deep Jerkbaits are designed to mimic the action of a stunned or wounded baitfish, making them an effective choice for anglers. These jerkbaits feature a patent-pending boot tail design that causes them to stop on a dime, perfectly...

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GAMAKATSU

Gamakatsu G-Finesse Wacky Jig Heads

$7.99

The Gamakatsu G-Finesse Wacky Jig Heads are designed for anglers who need a snag-proof option. FLW pro Shin Fukae created this series to withstand the rigors of fishing through dense cover. The dual titanium weedguard is flexible and resilient,...

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GAMBLER LURES

Gambler Giggy Head Jig Heads

$4.99

The Gambler Giggy Head Jig Heads are designed for finesse fishing, a technique that's gained popularity among bass anglers. These jig heads come in black or green, offering a range of weights and hook sizes to suit different fishing conditions. The head...

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BERKLEY

Berkley Gulp! Nightcrawlers

$5.99

Berkley Gulp! Nightcrawlers can be hooked on spinners, harnesses, Lindy rigs, light jigs, or weedless hooks. It looks like the real thing, and smells even better; plus it is more durable and lasts longer than live crawlers. These are the Gulp!...

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EPPINGER

Dardevle Dardevlet Spoons

MSRP:

Was:

Now: $3.99 - $7.39

The Dardevle Dardevlet Spoon is a highly effective fishing lure that has been perfected over time. Its unique design allows for a wobble and flash in the water, making it irresistible to various species of fish such as pike, musky, and walleye. The...

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STORM LURES

Storm Arashi Glide Glide Baits

$37.99

The Storm Arashi Glide Glide Baits are designed to mimic the natural swimming motion of baitfish, making them an attractive option for anglers targeting trophy bass. With a super slow sink rate of 0.4ft/sec, these baits can be fished effectively at...

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VMC

VMC Sleek Jig Heads

MSRP:

Was:

Now: $5.99 - $6.29

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...

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VMC

VMC Hybrid Swimbait Jig Head

$4.99

The VMC Hybrid Swimbait Jig Head is great for clearwater applications to catch bass everywhere! A hybrid wider gap maximizes hook sets, and the hybrid bend provides extra strength. The sproat-style hook, when using swimbaits, holds fast and will not bend...

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STRIKE KING

Strike King Rage Ned Craws

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Ned Craws are designed to mimic the appearance and movement of a crawfish, making them an attractive option for anglers targeting species that feed on crustaceans. These lures feature a unique claw design that creates a significant...

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STRIKE KING

Strike King KVD 1.5 Deep Diver Squarebill Crankbaits

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King KVD 1.5 Deep Diver Squarebill Crankbaits are designed for anglers who need to target submerged grass and wood in deeper waters. Tested and developed by Kevin VanDam, one of the most successful crankbait anglers, these lures offer...

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BANDIT

Bandit Walleye Deep

MSRP:

Was:

Now: $6.99 - $7.49

The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish,...

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STRIKE KING

Strike King Premier Plus Spinnerbaits Colorado Willow

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King Premier Plus Spinnerbaits Colorado Willow is a top-of-the-line fishing lure designed to entice even the most finicky fish. Its unique Perfect Skirt blooms wide and even, creating a natural appearance that's hard for fish to resist. The...

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OWNER AMERICA

Owner Shakey Football Head Green Pumpkin

MSRP:

Was:

Now: $4.99 - $6.99

The Owner Shakey Football Head Green Pumpkin is a game-changing soft plastic lure that combines the effectiveness of a shakey head with the enticing shape of a football. Its contoured bottom creates a seductive rocking motion, promoting a lethal...

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JOHNSON FISHING

Johnson Silver Minnow Spoons

MSRP:

Was:

Now: $2.99 - $5.99

The Johnson Silver Minnow Spoon has been a trusted choice for anglers since its invention in 1923. Its unique design allows it to navigate through thick vegetation without getting stuck, making it an ideal option for fishing in weed-filled waters. The...

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STRIKE KING

Strike King Jointed Structure Heads

MSRP:

Was:

Now: $1.99 - $7.99

The Strike King Jointed Structure Heads are designed to bring your favorite soft plastics to life with their unique cobra-head design and free-moving construction. This innovative combination allows for an enhanced movement that mimics the natural action...

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BERKLEY

Berkley Gulp! Alive! Maggots

$5.99

Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy," which enables you to recharge your baits by putting them...

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BERKLEY

Berkley PowerBait Power Wigglers

$4.99

Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are infused with an exclusive scent and flavor that taste...

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STORM LURES

Storm WildEye Live Crappies

$5.99

The Storm WildEye Live Crappies is a highly realistic fishing lure designed to mimic the appearance and movement of live crappies. Its internally weighted body creates a life-like swimming action, making it an attractive option for anglers seeking a...

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STORM LURES

Storm WildEye Curl Tails

$4.99

The Storm WildEye Curl Tails are designed to mimic the natural movement of baitfish, making them an attractive option for anglers seeking a realistic presentation. These lures feature a holographic swimmin' flash foil that adds an extra layer of realism...

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STORM LURES

Storm Wildeye Live Minnows

$5.99

The Storm Wildeye Live Minnows are designed to mimic the appearance and movement of a real minnow, making them an attractive option for anglers seeking a lifelike presentation. These lures feature natural color patterns that help them blend in with their...

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STRIKE KING

Strike King Premiere Plus "The Double Take" Buzzbait

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King Premiere Plus "The Double Take" Buzzbait is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique design features an exclusive Z-Man perfect skirt, which provides a lifelike appearance and enticing movement in the...

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BERKLEY

Berkley PowerBait Magnum Power Eggs

$4.99

The Berkley PowerBait Power Eggs are a game-changer for anglers of all skill levels. These small, egg-shaped baits are infused with the exclusive PowerBait formula, which has been perfected over 25 years by Berkley scientists. The result is an...

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WORDEN LURES

Wordens Maxi Jig

$3.49

The Wordens Maxi Jig is a reliable choice for anglers seeking a durable presentation. Its two-part urethane UV overcoat ensures long-lasting performance, while the cleaned eyelets simplify the rigging process. This jig's robust design withstands the...

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STRIKE KING

Strike King Skipping Jigs

MSRP:

Was:

Now: $1.99 - $7.99

The Strike King Skipping Jig is designed for anglers who need to reach tight spots underneath docks and tree overhangs. Its customized, flat-sided head shape allows it to skim smoothly across the surface of the water. This jig is extremely weedless,...

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STRIKE KING

Strike King Sugar Buzz

MSRP:

Was:

Now: $1.99 - $9.99

The Strike King Sugar Buzz is a topwater lure that's designed to attract fish with its loud clacking sound and free-swinging hook. This unique design makes it harder for fish to throw the hook, giving you a better chance of landing a catch. The...

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STRIKE KING

Strike King Mini-King Redeye Special Spinnerbaits

MSRP:

Was:

Now: $2.29 - $5.49

The Strike King Mini-King Redeye Special Spinnerbaits are designed for targeting small bodies of water or shallow cover. These spinnerbaits feature premium components and a holographic blade pattern, making them highly visible to fish. The reflective eye...

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MEPPS

Mepps Comet Mino

MSRP:

Was:

Now: $5.49 - $8.49

The Mepps Comet Mino is a highly effective lure that has gained popularity among anglers due to its ability to catch a wide variety of fish species. Its unique design and erratic swimming action make it appear as a wounded bait fish, increasing the...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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