Vortex More than Optics: Brand Ethos
Posted by Cory Ross on Oct 20th 2022
“Making
the Customer a Hero.” —Reuben AlecksonEthos,
a Greek word once used by Aristotle, defines the character, sentiment, mortal
nature, or guiding beliefs of a person, group, or institution. Ethos isn’t inherently
positive. In philosophy, a person or company is judged based on their ethos. Mi…
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