What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid

List

REBEL

Rebel Wee Craw Crankbaits

$5.99

The Rebel Wee Craw Crankbaits are designed to mimic the appearance and movement of a crawfish, making them an attractive option for a variety of species. These bite-sized crankbaits feature true-to-life texturing and intricate details that have been...

Compare
LUCKY CRAFT INC

Lucky Craft LC Silent Crankbaits

MSRP:

Was:

Now: $4.19 - $7.99

The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the surface, making them perfect for targeting fish in...

Compare
HEDDON

Heddon Rattling Sonar Flash

$4.99

The Heddon Sonar Flash is as versatile as any lure you’ll find in the fishing industry. The Sonar Flash features three line-tie holes, each positioned for a different fishing technique. Tie your line to the front hole for casting and fishing shallower...

Compare
ROBOWORM

Roboworm Straight Tail Worms

MSRP:

Was:

Now: $4.09 - $4.99

The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective, especially during warmer months when fish pressure and...

Compare
HEDDON

Heddon Sonar Flash

$4.99

Heddon's only adjustable-action lure. The Sonar's unique linetie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the ice, the Sonar series has the perfect vibrating action to entice...

Compare
REBEL

Rebel Deep Teeny Craw Crankbaits

$5.99

The Rebel Deep Teeny Craw Crankbaits are designed to mimic the appearance of a crawfish, making them an attractive option for various predators. These crankbaits are small in size but pack a punch when it comes to results. They're perfect for fishing in...

Compare
BERKLEY

Berkley PowerBait Glitter Chroma-Glow Dough

MSRP:

Was:

Now: $2.99 - $5.99

The Berkley PowerBait Turbo Dough is a highly effective fishing bait designed to attract a wide range of fish species. Its unique formula has been perfected over 25 years by Berkley scientists, resulting in an irresistible scent and flavor that fish find...

Compare
YUM

Yum Craw Chunk

$3.29

The Yum Craw Chunk is a game-changer for bass anglers, offering a realistic and enticing presentation that's hard to resist. Its chunk-style design imitates the animated nature of a crawfish, complete with thin claws and meaty ends that undulate with...

Compare
STORM LURES

Storm 360 GT Searchbait Jigheads

MSRP:

Was:

Now: $4.99 - $5.49

The Storm 360 GT Searchbait Jigheads are designed to pair seamlessly with the Storm 360 GT Searchbait Swimbait Bodies. This unique head shape is highly detailed and works effectively on a wide range of species. The internal rattles provide an enhanced...

Compare
STRIKE KING

Strike King Pro Model Silent Series Crankbaits

MSRP:

Was:

Now: $1.99 - $9.99

The Strike King Pro Model Silent Series Crankbaits are designed for anglers who need a subtle presentation to catch finicky bass. These crankbaits provide a more stealthy approach, making them ideal for pressured waters. With their small-bodied design,...

Compare
SPRO

Spro Aruku Shad Lipless Crankbaits

MSRP:

Was:

Now: $6.99 - $8.99

The SPRO Aruku Shad Lipless Crankbaits are designed to excel in various fishing conditions. These crankbaits feature a unique nose-down running design, making them an excellent choice for targeting bedding bass. Their super loud rattles help attract fish...

Compare
ARBOGAST

Arbogast Jitterbugs

$6.99

For more than 50 years, anglers have relied on the Aborgast Jitterbug. It still sets the standard for all night-time topwater lures, and is also a well documented big fish catcher during the day as well. The Jitterbug's double cupped lip, placed at...

Compare
BERKLEY

Berkley Gulp! Earthworms

$5.99

Berkley Gulp! Earthworms are a skinny little bait with big fish potential. These worms are about four to five inches in length and are substantially thinner than the jarred Nightcrawlers. They smell, feel, and taste just like the real thing, that fish...

Compare
REBEL

Rebel Teeny Craw Crankbaits

$5.99

The Rebel Teeny Craw Crankbaits are designed to mimic the appearance and movement of a crawfish, making them an attractive option for a variety of species. These crankbaits feature true-to-life texturing and intricate details that have been proven...

Compare
ADVANCE TACKLE

Michigan Stinger Scorpion Spoons

MSRP:

Was:

Now: $6.29 - $7.99

The Michigan Stinger Scorpion Spoons are a favorite among anglers targeting Walleye, Trout, and Salmon. Their compact size makes them easy to handle and store in tackle boxes. Measuring 2 1/4 inches long and 1/2 inch wide, these spoons are perfect for...

Compare
GARY YAMAMOTO

Yamamoto Zako Swimbaits

MSRP:

Was:

Now: $6.49 - $6.99

The Yamamoto Zako Swimbait is a soft plastic bait designed by B.A.S.S. Elite Series Pro, Brett Hite. Its unique segmented body and forked tail allow it to vibrate enticingly when used as a jig trailer. The split-belly design makes it ideal for weedless...

Compare
EAGLE CLAW

Eagle Claw Crappie Rig

$1.99

The Eagle Claw Crappie Rig is a versatile and reliable tool for anglers. It's designed to cater to both fresh and saltwater fishing needs, making it an ideal choice for those who fish in various environments. The rig provides numerous options for hooks...

Compare
BOOYAH

Booyah Pad Crasher Frogs

$6.49

The Booyah Pad Crasher Frogs are designed for fishing in dense vegetation, where big bass often lurk. These soft plastic lures have the perfect consistency to ensure solid hook-ups, while remaining weedless as they navigate through thick vegetation. The...

Compare
BOOYAH

Booyah Poppin Pad Crasher Frogs

$6.49

The Booyah Poppin Pad Crasher Frogs are designed to mimic the natural movement of a frog in water, creating a topwater disturbance that attracts bass. These lures are perfect for fishing in thick slop and windy conditions where other lures may struggle...

Compare
REBEL

Rebel Big Craw Crankbaits

$5.99

The Rebel Big Craw Crankbaits have been a trusted choice among anglers for decades, and it's easy to see why. These crankbaits perfectly mimic the look and pulsating action of a crawfish, one of bass' favorite snacks. The lifelike accents and texturing...

Compare
RAPALA

Rapala Glass Shad Rap Crankbaits

$8.99

The Rapala Glass Shad Rap Crankbaits are designed to mimic the appearance of a fish in its surroundings. With a molded high-impact plastic body and holographic foil insert, these lures can pick up the color of their environment and reflect it back,...

Compare
REBEL

Rebel Wee Frogs

$5.99

This natural-looking frog is a sure winner when fished around or above submerged vegetation. The life-like patterns represent real frog colors and when predators see a frog in trouble, they eat it. TypeLength Teeny1.5" Wee2"

Compare
STRIKE KING

Strike King Crappie Thunder

MSRP:

Was:

Now: $3.49 - $4.49

The Strike King Crappie Thunder is a versatile and effective lure designed to catch crappie in various fishing conditions. Its unique solid ripple body creates a disturbance in the water, attracting fish from a distance. The tail of this lure flares out...

Compare
BANDIT

Bandit B-SHAD

$6.99

The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. The B-Shad dives to about 10 feet on a long cast and trolls down to 20 feet. This small-profile lure is available in a wide variety of color patterns, and it...

Compare
REACTION INNOVATION

Reaction Innovations Man Bear Pigs

$5.99

The Reaction Innovations Man Bear Pigs are designed to mimic various forage species, making them an excellent choice for bass anglers. These creature baits feature a unique forward-facing rib design that creates pressure waves in the water, alerting bass...

Compare
BERKLEY

Berkley Frittside Crankbaits

$8.99

$6.99

The Berkley Frittside Crankbait is a highly effective lure designed by renowned crankbait angler David Fritts. This baitfish-inspired crankbait features a flat-sided profile that mimics various species of baitfish, making it an excellent choice for...

Compare
REACTION INNOVATION

Reaction Innovations Kinky Beaver

MSRP:

Was:

Now: $5.49 - $5.99

The Reaction Innovations Kinky Beaver is a game-changing flipping bait that builds upon the success of its predecessor, the Sweet Beaver. Its ribbed body and tear drop appendages create a unique profile that attracts fish. The addition of two large...

Compare
GARY YAMAMOTO

Yamamoto Senko

MSRP:

Was:

Now: $5.99 - $7.99

The Yamamoto Senko is a game-changing lure that has revolutionized the world of fishing. Its simplicity and versatility have made it a favorite among anglers worldwide. With its subtle natural action, the Senko can be used in a variety of ways to entice...

Compare
STRIKE KING

Strike King KVD Perfect Plastic Swim'n Caffeine Shad

MSRP:

Was:

Now: $1.99 - $7.49

The Strike King KVD Perfect Plastic Swim'n Caffeine Shad is a highly effective bass fishing lure that mimics the appearance and movement of a shad. Its paddle tail design provides an incredible kicking action, making it irresistible to bass. Made with...

Compare
CULPRIT

Culprit Original Worm

MSRP:

Was:

Now: $3.99 - $4.09

The Culprit Original Worm is a highly effective soft plastic lure designed to mimic the appearance and movement of a real worm. Its unique tail design allows it to float and move naturally in the water's current, even when sitting on the bottom, making...

Compare
BLUE FOX

Blue Fox Classic Vibrax Foxtails

MSRP:

Was:

Now: $4.99 - $5.99

The Blue Fox Classic Vibrax Foxtails is a highly effective lure designed to mimic the movement of injured baitfish, triggering strikes from even the most cautious predators. Its unique two-part body emits low-frequency sound vibrations that attract fish...

Compare
STRIKE KING

Strike King KVD Pro-Model Tube

MSRP:

Was:

Now: $2.99 - $6.99

The Strike King KVD Pro-Model Tube is a versatile and effective bait for catching finicky fish. Its compact design makes it perfect for down-sizing presentations on heavily pressured waters. This tube features a salt-impregnated formula that helps to...

Compare

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Talk To Our Fishing Lure Experts

Pro Guide : Best Spring Bass Lures 2026 – Spring Bass Lures Explained

Table Of Contents: Fishing For Bass In The Spring Crankbaits Soft Plastics Spinnerbaits Buzzbaits Jigs and Jig Heads Fuzzy Dice Jerkbaits Swimbaits and Glidebaits Honorable Mentions: Live Bait Over

The 7 Best Fall Bass Fishing Lures

Table of Contents Bass Fishing In The Fall Best Bass Lures For Fall Crankbaits Jigs Spinnerbaits Jerkbaits Topwater Lures Lipless Cranks Soft Plastics Weather Impact On Fall Bass Fishing Best Fall Ba

Best Baits For Bluegill Fishing : Ultimate Guide To Bluegill Lures

Table of Contents: Bluegill Fishing What Are Bluegill? Ideal Bluegill Habitat What Bluegill Eat Typical Bluegill Behavior Best Baits And Lures For Bluegill Lure Scents For Bluegill Bluegill Lure Stor