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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King Midsize Rage Bug Black Blue Flake

    STRIKE KING

    Strike King Midsize Rage Bug Black Blue Flake

    $6.99

    The Strike King Midsize Rage Bug Black Blue Flake is a scaled-down version of the original Rage Bug, measuring 3.38 inches in length. Its thin body allows for easy penetration with a worm hook, making it an excellent choice for pitching around cover and...

  • Strike King Rage Swimmer Swimbait Fire Craw 3 1/4

    STRIKE KING

    Strike King Rage Swimmer Swimbait Fire Craw 3 1/4

    $6.99

    The Strike King Rage Swimmer Swimbait Fire Craw 3 1/4 is designed to mimic the appearance and movement of a crawdad, making it an attractive option for bass and other species. Its sleek nose cone and softly ribbed body allow for a natural presentation in...

  • D&L Tackle Swim Jigs Glimmer Shad 3/8

    D&L TACKLE

    D&L Tackle Swim Jigs Glimmer Shad 3/8

    $3.49

    The D&L Tackle Swim Jig Glimmer Shad 3/8 is a versatile fishing lure designed for use in heavy wooded cover or around vegetation. Its unique bullet head with a flat, planning belly allows it to lift slightly on the retrieve and navigate through dense...

  • D&L Tackle Swim Jigs Ghost Shad 1/4

    D&L TACKLE

    D&L Tackle Swim Jigs Ghost Shad 1/4

    $3.49

    The D&L Tackle Swim Jig Ghost Shad 1/4 is a versatile fishing lure designed for use in heavy wooded cover or around vegetation. Its unique bullet head with a flat, planning belly allows it to lift slightly on the retrieve and navigate through dense cover...

  • Big Bite Baits Pendulate Jig Heads Bare Shad 1/8 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Bare Shad 1/8 oz

    $3.99

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to simplify their rigging process. With its built-in swivel, this jig head eliminates line twist, ensuring that your presentation remains consistent and effective. The large...

  • Pautzke Natural Trout Eggs Natural

    PAUTZKE

    Pautzke Natural Trout Eggs Natural

    $10.99

    Never stress about not having fresh trout again! Pautzke’s new Trout Eggs look, feel, smell and taste like real trout eggs, because they are just that – REAL TROUT EGGS! Pautzke Natural Trout eggs contain shells of eggs, may milk slightly in the jar and...

  • D&L Tackle Advantage Casting Jigs Black 1/2

    D&L TACKLE

    D&L Tackle Advantage Casting Jigs Black 1/2

    $3.49

    The D&L Tackle Advantage Casting Jigs Black 1/2 is designed for anglers who need to navigate through dense vegetation with ease. Its recessed line-tie protects the knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's...

  • Northland Tackle Deep-Vee Jig White 3/8

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig White 3/8

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to entice a variety of fish species. Its compact size and weight make it easy to maneuver in tight spaces, while its durable construction ensures long-lasting performance. The jig's...

  • Big Bite Baits Pendulate Jig Heads Shad 3/16 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Shad 3/16 oz

    $3.99

    The Big Bite Baits Pendulate Jig Head is a game-changing addition to any angler's tackle box. Its innovative design features a built-in swivel that eliminates line twist, ensuring a more natural presentation and reducing the risk of tangles. With a large...

  • Big Bite Baits Pendulate Jig Heads Alewife 1/8 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Alewife 1/8 oz

    $3.99

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. This innovative jig head features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation. With its large profile...

  • Big Bite Baits Pendulate Jig Heads Bare Shad 1/4 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Bare Shad 1/4 oz

    $3.99

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. Its innovative design features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation. With a large profile head,...

  • Big Bite Baits Pendulate Jig Heads Alewife 1/4 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Alewife 1/4 oz

    $3.99

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. Its unique design features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation of your lure. With a large profile...

  • Walleye Nation Creations Lil Reaper Chrome

    WALLEYE NATION CREATIONS LLC

    Walleye Nation Creations Lil Reaper Chrome

    $6.99

    The Walleye Nation Creations Lil Reaper Chrome is a highly effective trolling lure designed to attract larger and more fish. Its baitfish profile mimics the appearance of a real fish, making it an attractive target for predators. The strong hooks ensure...

  • Northland Tackle Deep-Vee Jig Parrot 1/4

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 1/4

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot 1/4 is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from a variety of species...

  • Northland Tackle Deep-Vee Jig White 1/4

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig White 1/4

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing lure designed to mimic baitfish in the water. Its white coloration makes it an attractive option for anglers targeting species like walleye and pike. The jig's compact size, weighing in at 0.25 oz,...

  • Northland Tackle Deep-Vee Jig Parrot 1/8

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 1/8

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from a variety of species. The jig's...

  • Walleye Nation Creations Lil Reaper Candy Crush

    WALLEYE NATION CREATIONS LLC

    Walleye Nation Creations Lil Reaper Candy Crush

    $5.99

    The Walleye Nation Creations Lil Reaper Candy Crush is a top-of-the-line fishing lure designed to entice even the most finicky walleyes. Its unique baitfish profile and wobbling action make it irresistible to fish, while its loud rattles call them in...

  • Northland Tackle Deep-Vee Jig Black 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Black 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's black coloration allows it to blend...

  • Northland Tackle Deep-Vee Jig Sunrise 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Sunrise 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The Sunrise color option adds a pop of vibrancy to...

  • Northland Tackle Deep-Vee Jig Chartreuse 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Chartreuse 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's chartreuse color is highly visible,...

  • Northland Tackle Deep-Vee Jig Parrot 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from various species. The jig's...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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