Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!
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STRIKE KING
Strike King Mr. Crappie Sausage Head Jig Heads
$3.99 - $5.99The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve the perfect hook set every time...
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STRIKE KING
Strike King Hybrid Hunter Jr. Crankbait
$10.99Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...
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STRIKE KING
Strike King Hybrid Hunter Crankbait
$11.99Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...
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STRIKE KING
Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious
$4.99A Mr. Crappie Pre-Rigged Slabalicious Sausage Spin features a silver 3/4-inch hammered willow leaf blade and the innovative Mr. Crappie Sausage jig head pre-rigged with the distinct, eye-popping colors and explosive designs of the Slabalicious soft bait...
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STRIKE KING
Strike King Bitsy Jerkbait
$6.99The Strike King Bitsy Jerkbait is a 1/16 oz. minnow crankbait designed to excel in small ponds, creeks, and lakes. This tiny version of the Strike King KVD jerkbait lures maintains the same roll, wiggle, and flash ratio as the original. Its super small...
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BERKLEY
Berkley PowerBait MaxScent Chigger Craw Soft Bait
$7.99The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...
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VMC
VMC Hard Ball Jig Heads
$2.49 - $4.19VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors...
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BERKLEY
Berkley PowerBait Nessie Glide Bait
$7.99 - $12.99The Berkley PowerBait Nessie Glide Bait is a lure with enough intrigue for experienced anglers with the method and characteristics that allow entry for the Everyman to use such advanced techniques. The Berkley Powerbait Nessie Soft Glide Bait can act...
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BERKLEY
Berkley PowerBait Paddlin' PowerStinger
$8.99The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait PowerStinger swimbaits imitate the look and motion that bass...
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RAPALA
Rapala CrushCity Bronco Bug
$6.49 - $6.99When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4" Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
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RAPALA
Rapala Rippin' Blade Bait
$9.99The Rapala Rippin' Blade Bait is an excellent option for a blade bait that delivers instant vibration, even at slow speeds. This Rapala blade bait sports a slender, heavy-profile metal frame and a plastic body that falls upright for perfect balance,...
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RAPALA
Rapala CrushCity Cleanup Craw
$6.49 - $6.99A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5" long with claws that provide tight-kicking action. The CrushCity crawfish bait...
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RAPALA
Rapala PXR Mavrik 110 Jerkbait
$14.99The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending jerkbait, the PXR Mavrick targets bass and other freshwater predators with hard-cutting, semi-erratic...
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RAPALA
Rapala Ott's Garage OG Rocco 5 Crankbait
$11.99Rapala Ott's Garage OG Rocco 5 Crankbait is a balsa wood silent killer from designer and Bassmaster Classic champion Ott Defoe. The Rapala Rocco OG has no sound, so the buoyant round balsa bait is a solid choice where bass have learned that loud-knocking...
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RAPALA
Rapala OG Tiny Deep Series Crankbait
$9.99This Rapala OG Tiny Deep Series Crankbait is the deeper-diving variety, running to 7 feet. The Rapala Ott's Garage Deep Tiny 07 crankbaits, like their OGT04 siblings, weigh 5/16 oz and are constructed from premium balsa wood, a circuit board lip, and VMC...
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RAPALA
Rapala Jointed Shad Rap
$8.99Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
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RAPALA
Rapala Shallow Shad Rap
$8.99 - $9.99The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...
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BERKLEY
Berkley Deep Hit Stick
$7.99The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
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RAPALA
Rapala Jigging Rap Magnum
$9.99The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...
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BERKLEY
Berkley Dime
$9.99At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth crankbait, the Berkley Dime is a durable plastic bait...
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RAPALA
Rapala Deep Tail Dancer
$13.99Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
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BERKLEY
Berkley Gulp! Jumbo Leech Soft Bait
$7.99A Berkley Gulp! Jumbo Leech Soft Bait sends bass, walleye, and a host of more fun-fighting fish into binge-eating sprees! The proven flavor and extreme scent dispersion of the Gulp! Leech expands the strike zone and pairs convincingly with the Jumbo...
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Z-MAN
Z-Man Power Finesse Shroomz Weedless Jig Heads
$6.99Z-Man Power Finesse ShroomZ Weedless Jig Heads are built with a compact head profile and a heavy-duty 3/0 hook to accommodate larger finesse baits. Each jig head includes a multi-strand wire weedguard that helps prevent snags around vegetation, rock, or...
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RAPALA
Rapala CrushCity Hedgehog
$6.49The Rapala CrushCity Hedgehog redefines soft plastic creature baits for bass with its compact 4-inch design and intricate details. Equipped with primary curl tail appendages, this bait flutters even at slow speeds, while forward-facing legs add subtle...
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BERKLEY
Berkley Krej FFS Jerkbait
$14.99The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column, only to fall backward towards its target. The Berkley...
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BERKLEY
Berkley PowerBait Garlic Scent Floating Trout Worm
$4.99The Berkley PowerBait Garlic Scent Floating Trout Worm attracts with a three inches long segmented body that gives off more vibration and swimming action than comparable worm baits. Plus, the PowerBait Floating Trout Worm is jam-packed with garlic scent...
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BERKLEY
Berkley Gulp! Leech Soft Bait
$7.99A Berkley Gulp! Leech Soft Bait might be the medicine you need to stop messing with the hassle of live bait and other soft baits! Draw blood by using them as a trailer when you're flipping for bass or casting for walleye. As the Gulp! Leech delivers a...
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KEITECH
Keitech Little Spiders
$6.29The Keitech Little Spider 3" 8Pk Green Pumpkin Blue Flake is a compact yet highly effective spider jig designed for finesse fishing. Its PVC rubber compound construction provides elasticity and buoyancy, giving it more life and increasing the chances of...
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SPRO
Spro Bite Powder USA
$11.99Call in big ones using the natural allure of Nories Bite Powder Fish Attractant, the same secret scent used by iconic Japanese angler Taku Ito that adds a powerful taste to your favorite soft plastics. Utilizing a special formula of ingredients, Nories...
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LELAND LURES
Trout Magnet D2 Jig 1/8 Oz Black
$7.29The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...
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LELAND LURES
Trout Magnet D2 Jig 1/8 Oz Southern Belle
$7.29The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...
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LELAND LURES
Trout Magnet D2 Jig 1/16 Oz Black
$7.29The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...
