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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Blakemore Pro Series Jigheads

    BLAKEMORE

    Blakemore Pro Series Jigheads

    $3.99

    The Blakemore Pro Series Jigheads are designed to tackle the toughest fishing conditions. These jigheads are perfect for anglers who want to reach the depths where larger fish reside. With their robust construction, they can withstand the rigors of swift...

  • Blakemore Casey's Classic Runner Heads

    BLAKEMORE

    Blakemore Casey's Classic Runner Heads

    $8.99

    The Blakemore Casey's Classic Runner Heads are designed by renowned angler Casey Ashley, who used them to claim the 2015 Bassmaster Classic title on Lake Hartwell. These high-performance lures feature a unique pony head design with a willow blade...

  • Reaction Innovations Trixie Shark

    REACTION INNOVATION

    Reaction Innovations Trixie Shark

    $5.99

    The Reaction Innovations Trixie Shark is a game-changing soft plastic bait designed for versatility in targeting various segments of the water column. Its unique two large J-shaped tails create a frantic kicking action, while its wide flat body shape...

  • Road Runner Curly Tails

    BLAKEMORE

    Road Runner Curly Tails

    $3.99

    The Road Runner Curly Tails are designed for anglers seeking a realistic presentation on the water. These curly tail lures mimic the movement and appearance of injured baitfish, making them an attractive option for predators. The 1/16oz weight allows for...

  • Reaction Innovations Double Wide Beaver 5.20

    REACTION INNOVATION

    Reaction Innovations Double Wide Beaver 5.20

    $6.25

    The Reaction Innovations Double Wide Beaver 5.20 is a top-of-the-line soft plastic bait designed for flipping big fish in heavy cover. Its unique design features a large double paddle tail and shorter paddles set at 90 degrees, allowing it to move a lot...

  • Evergreen SB Topwater Plugs

    EVERGREEN

    Evergreen SB Topwater Plugs

    $16.99 - $22.99

    The pencil popper that other companies are still trying to copy, the Evergreen Shower Blows is one of the best kept secrets in professional bass fishing. Whether you like a spitting, bubbling chug or a wide, dog walking action, this pencil bait does it...

  • Berkley Gulp! Maggots

    BERKLEY

    Berkley Gulp! Maggots

    $4.99

    Berkley Gulp! Maggots are great alone on a hook for panfish, or tipped on a jig for larger fish. They are far more convenient and durable than real maggots. Through technology exclusive to Berkley, Gulp! scent is released 400X more than regular plastic...

  • Ima Little Stik 135 Walking Bait

    IMA

    Ima Little Stik 135 Walking Bait

    $14.99

    Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135 provides all of the same swaggering topwater action...

  • Cotton Cordell Wally Diver

    COTTON CORDELL

    Cotton Cordell Wally Diver

    $5.99

    The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 1/2-inch CD5 and the 3 1/8-inch CD6. The CD5...

  • Blakemore Road Runner Marabou Jigs

    BLAKEMORE

    Blakemore Road Runner Marabou Jigs

    $3.99

    The Blakemore Road Runner Marabou Jigs are a popular choice among anglers due to their effectiveness in catching a variety of fish species. The unique design of these jigs features a chenille body that serves as an excellent scent holder, allowing the...

  • Berkley PowerBait Power Minnows

    BERKLEY

    Berkley PowerBait Power Minnows

    $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

  • Cotton Cordell Ripplin' Red Fin

    COTTON CORDELL

    Cotton Cordell Ripplin' Red Fin

    $6.99

    The Cotton Cordell Ripplin' Red Fin has been a trusted choice for anglers since the 1960s, renowned for its effectiveness on various gamefish such as bass, walleye, specks, and redfish. Its unique wavy sides create the illusion of constant motion, even...

  • Rebel Deep Wee Craw Crankbaits

    REBEL

    Rebel Deep Wee Craw Crankbaits

    $5.99

    The Rebel Deep Wee Craw Crankbaits are a top choice for anglers seeking a realistic crawfish presentation. These compact crankbaits measure 2-3/8 inches in length and weigh 3/8 oz, making them perfect for targeting species like largemouth, pike, walleye,...

  • Mister Twister Jighead

    MISTER TWISTER

    Mister Twister Jighead

    $3.99

    The Mister Twister Jighead is a versatile and effective fishing lure that can be used in a variety of water conditions. Its compact design allows for precise control and maneuverability, making it ideal for targeting specific fish species. The jighead's...

  • Strike King Tour Grade Buzzbaits

    STRIKE KING

    Strike King Tour Grade Buzzbaits

    $6.99

    The Strike King Tour Grade Buzzbaits are designed to give you a competitive edge on the water. With premium components, these buzzbaits are built to last and provide exceptional performance. The exclusive Gamakatsu hooks ensure a high hookup ratio, while...

  • Strike King Sexy Spoons

    STRIKE KING

    Strike King Sexy Spoons

    $6.99 - $10.99

    The Strike King Sexy Spoon is here and is large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon is designed to emulate a dying baitfish, the flash,...

  • Owner Ultrahead Finesse Ball Heads

    OWNER AMERICA

    Owner Ultrahead Finesse Ball Heads

    $5.49 - $6.99

    The Owner Ultrahead Finesse Ball Heads are designed to provide a subtle presentation on the water's surface. These ball heads are ideal for use with small worms and other soft plastic baits, allowing for a natural movement that attracts fish. The Extra...

  • Storm Wiggle Wart Crankbaits

    STORM LURES

    Storm Wiggle Wart Crankbaits

    $4.99

    The Storm Wiggle Wart Crankbaits are a must-have for any serious angler. These versatile lures can be used to catch a wide range of gamefish, including salmon, steelhead, walleye, and both largemouth and smallmouth bass. The 2-inch size is particularly...

  • Storm 360 GT Searchbait Swimbait Bodies

    STORM LURES

    Storm 360 GT Searchbait Swimbait Bodies

    $4.99

    The Storm 360 GT Searchbait Swimbait Bodies are designed to work in tandem with the Storm 360 GT Searchbait Jigheads, creating a formidable combination for anglers. These swimbait bodies deliver a hard-pounding action that appeals to various species of...

  • Storm Wildeye Live Sunfish

    STORM LURES

    Storm Wildeye Live Sunfish

    $5.99

    The Storm Wildeye Live Sunfish is a highly realistic and effective lure designed to mimic the appearance and movement of a sunfish. Its natural color patterns make it an excellent choice for anglers seeking to catch a variety of species. The Secure...

  • Strike King Rage Tail Space Monkey

    STRIKE KING

    Strike King Rage Tail Space Monkey

    $7.99

    The Strike King Rage Tail Space Monkey is a game-changing creature bait that adds a new dimension to your fishing arsenal. Its unique body profile and frog-like appearance make it an effective mimic of various prey species. The Rage arms and legs give...

  • Strike King Shadalicious Swimbaits

    STRIKE KING

    Strike King Shadalicious Swimbaits

    $7.99 - $13.99

    The Strike King Shadalicious Swimbaits are designed to mimic the appearance and movement of a real shad, making them an attractive option for anglers looking to catch more fish. With their lifelike colors and enticing action, these swimbaits are sure to...

  • Arbogast Buzz Plugs

    ARBOGAST

    Arbogast Buzz Plugs

    $6.99

    Built with a highly individualized shape, the Arbogast Buzz Plug offers a lethal presentation and a unique advantage over traditional buzzbaits - the ability to come to a complete stop without sinking. While other buzzbaits require constant motion to...

  • Spro Little John DD Crankbaits

    SPRO

    Spro Little John DD Crankbaits

    $10.99 - $11.99

    The Spro Little John DD Crankbaits are designed to mimic the appearance of a baitfish, making them an attractive option for predators. These crankbaits feature a weight transfer system that sets them apart from other baits in their class. The soft...

  • Blue Fox Vibrax Minnow Spins

    BLUE FOX

    Blue Fox Vibrax Minnow Spins

    $4.99 - $5.99

    The Blue Fox Vibrax Minnow Spins are designed to mimic the appearance and movement of a balsa minnow, making them an attractive option for anglers targeting trout, bass, panfish, and other freshwater species. With their steady sink rate, these lures...

  • Spro Dean Rojas Bronzeye Spit Shad

    SPRO

    Spro Dean Rojas Bronzeye Spit Shad

    $9.99

    The Spro Dean Rojas Bronzeye Spit Shad 60 is a topwater lure designed to mimic the action of a shad. Constructed with a super-sharp 4/0 Gamakatsu hook, this lure can easily slip over cover and entice big bites. The extra-long rubber legs can be trimmed...

  • Gamakatsu Stand Up Alien Heads

    GAMAKATSU

    Gamakatsu Stand Up Alien Heads

    $7.99

    The Gamakatsu Stand Up Alien Heads are designed for rock or hard bottom fishing, where a secure hold is crucial. These jigs feature a unique bait keeping system that prevents damage to the bait. The wire keepers allow for easy bait placement, while the...

  • Spro Prime Bucktail Jigs

    SPRO

    Spro Prime Bucktail Jigs

    $3.99

    The Spro Prime Bucktail Jig is a game-changer for anglers looking to catch big fish. Its unique design combines old-school materials with a precisely-shaped head, giving it a tantalizing gliding descent that sets it apart from other bucktail jigs on the...

  • Strike King KVD Popping Perch

    STRIKE KING

    Strike King KVD Popping Perch

    $8.49 - $12.99

    The Strike King KVD Popping Perch is a topwater lure designed to mimic the appearance and movement of a baitfish. Its concave mouth generates a significant splash, drawing in predators from a distance. The lure's body was carefully crafted to produce a...

  • Yamamoto Double Tail Hula Grubs

    GARY YAMAMOTO

    Yamamoto Double Tail Hula Grubs

    $7.49 - $7.99

    The Yamamoto Double Tail Hula Grubs are a versatile and effective soft bait option for anglers. These grubs feature a unique double tail configuration at one end, combined with a Senko-style body in the middle, and free flowing rubber tentacles at the...

  • Yamamoto Pro Senkos

    GARY YAMAMOTO

    Yamamoto Pro Senkos

    $7.99

    The Yamamoto Pro Senkos are designed with a thicker head area to help them stay on the hook when used with specific jigs. This feature allows for better presentation and increased chances of catching fish. The Pro Senko still retains the original Senko's...

  • Yamamoto Double Tail Grubs

    GARY YAMAMOTO

    Yamamoto Double Tail Grubs

    $7.99

    The Yamamoto Double Tail Grubs are versatile lures that can be used as jig trailers or added to a skirt to create custom spider jigs. They also make great trailers for spinnerbaits, allowing anglers to slow down their retrieve and add bulk to their...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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