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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • River2Sea Worldwide Spoons

    RIVER2SEA

    River2Sea Worldwide Spoons

    $9.99 - $10.99

    The River2Sea Worldwide Spoons are designed to mimic the action of a baitfish, enticing predators to strike. These spoons have been rigorously tested and proven effective at the highest levels of tournament angling. The unique rear swimming design causes...

  • River2Sea Bubble Poppers

    RIVER2SEA

    River2Sea Bubble Poppers

    $9.99 - $10.99

    A true finesse popper, the River2Sea's Bubble Pop Series features the action of a small walking bait with the spitting sound of a popper. Openings in the gill plates create sound and leave a trail of bubbles to draw fish in for a look. Premium finishes...

  • Basstrix Paddle Tail Swimbait Shads

    BASSTRIX

    Basstrix Paddle Tail Swimbait Shads

    $6.99 - $10.99

    The Basstrix Paddle Tail Swimbait Shads are renowned for their ultra-realistic appearance and thumping swimming action. This original hollow body swimbait has redefined the landscape of swimbait fishing since its release, boasting a storied history...

  • Kellys Bass Crawler Worms

    KELLY'S

    Kellys Bass Crawler Worms

    $3.99

    The Kellys Bass Crawler Worms are designed to mimic the appearance and movement of a real worm, making them an attractive option for bass. These lures have a natural segmented body that is tapered at both ends, allowing them to sink quickly into the...

  • Kellys Pier Boy Worms

    KELLY'S

    Kellys Pier Boy Worms

    $2.75 - $3.49

    The Kellys Pier Boy Worms are designed to mimic the appearance and scent of a real worm, making them an attractive option for panfish and bass alike. These hand-tied/hand-sewn lures feature two No. 6 gold-plated hooks and one No. 8 tail end hook,...

  • Picasso Smart Mouth Jig Heads

    PICASSO

    Picasso Smart Mouth Jig Heads

    $9.49 - $10.49

    The Picasso Smart Mouth Jig Heads are designed for versatility in both fresh and saltwater fishing. These jig heads cater to a wide range of hook sizes, from 1/16oz to 3/8oz, making them suitable for various fishing applications. The 4/0 hook size on the...

  • Venom Lures Goofball Tube Jig

    VENOM

    Venom Lures Goofball Tube Jig

    $4.99

    The Venom Lures Goofball Tube Jig is a game-changer for tube fishing enthusiasts. Its unique design allows for weedless rigging, keeping the weight on the inside of the tube, making it perfect for navigating heavy cover. This innovative jig is built on a...

  • Advance Tackle Scorpion Spoon Harness

    ADVANCE TACKLE

    Advance Tackle Scorpion Spoon Harness

    $8.99

    The Advance Tackle Scorpion Spoon Harness is a versatile fishing tool designed for trolling. This innovative product combines the effectiveness of a spoon with the allure of a crawler harness, making it an attractive option for anglers targeting walleye...

  • Megabass Vision 110 Jr Jerkbaits

    MEGABASS

    Megabass Vision 110 Jr Jerkbaits

    $19.99 - $23.99

    The Megabass Vision 110 Jr Jerkbaits are designed to mimic the erratic darting action and devastating roll of larger baits, but in a smaller profile that's perfect for pressured bass. These jerkbaits feature a tungsten Multi-Way Moving Balancer System...

  • Kellys Two-Hook Weedless Pre-Rigged Worms

    KELLY'S

    Kellys Two-Hook Weedless Pre-Rigged Worms

    $3.99

    The Kellys Two-Hook Weedless Pre-Rigged Worms are designed to navigate through dense aquatic vegetation with ease. These pre-rigged worms feature two No. 4 weedless hooks that allow for effortless penetration into weeds and lily pads. The 5 1/2-inch...

  • Googan Baits Bandito Bug

    GOOGAN

    Googan Baits Bandito Bug

    $5.99

    Delivering the perfect combination of profile and action, the Googan Baits Bandito Bug Craw will produce bites and put fish in the boat 365 days a year. Molded with a ribbed body that produces substantial vibration, the Googan Baits Bandito Bug Craw...

  • Megabass Spark Shad

    MEGABASS

    Megabass Spark Shad

    $8.99 - $9.99

    The Megabass Spark Shad is a highly realistic soft plastic bait designed to mimic the appearance and movement of a baitfish. Its anatomically correct fins provide stability at high speeds, while its soft yet durable composition allows it to kick and...

  • Picasso Smart Mouth Medium Dummy Heads

    PICASSO

    Picasso Smart Mouth Medium Dummy Heads

    $8.99

    The Picasso Smart Mouth Medium Spring Dummy Heads are designed for anglers who need to limit the number of open hook jig heads on their School E Rig or other umbrella rig. These durable spring keeper dummy heads will keep swimbaits firmly in place,...

  • Big Joshy Craws

    BIG JOSHY

    Big Joshy Craws

    $5.99 - $6.49

    The Big Joshy Craws are designed to mimic the appearance and movement of an escaping crawfish, making them an effective lure for catching fish. With their realistic body and paddle tail, these craws have built-in action that gets the fish's attention...

  • Googan Baits Trench Hawg

    GOOGAN SQUAD

    Googan Baits Trench Hawg

    $5.99

    Deliver plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug Craw and is made for targeting trophy-quality bass. Measuring six inches in length, the Googan Baits Trench Hawg Creature...

  • Googan Baits Lunker Log Stick Worms

    GOOGAN SQUAD

    Googan Baits Lunker Log Stick Worms

    $5.99

    Looking from the outside all stick baits appear to be the same. The true difference amongst them usually lies in what's on the inside. Enter the Lunker Log from Googan Baits. The folks at Googan Baits used valuable input from tournament pro's, Jacob...

  • Googan Baits Krackin' Craw

    GOOGAN SQUAD

    Googan Baits Krackin' Craw

    $5.99

    Giving anglers everything they would ever want in a craw style bait, the Googan Baits Krackin' Craw is perfect for a variety of applications and simply triggers bites. Molded with a realistic crawfish body shape, the Googan Baits Krackin' Craw features...

  • Duo Realis Spinbaits

    DUO REALIS

    Duo Realis Spinbaits

    $13.99

    Built to with two smooth-running props, the Duo Realis Spinbait Spybait Series offers all the right attributes for light line finesse techniques, including the Japanese technique of "spybaiting." The technique of "spybaiting" requires light line, a...

  • Big Joshy Premium Baitfish

    BIG JOSHY

    Big Joshy Premium Baitfish

    $11.99

    The Big Joshy Premium Baitfish is a highly realistic imitation of a baitfish, designed to entice even the most discerning predators. Its lifelike action and movement make it perfect for slow-speed presentations, allowing anglers to present their lure...

  • Venom Lures High Dollar Jigs

    VENOM

    Venom Lures High Dollar Jigs

    $3.79

    The Venom Lures High Dollar Jigs are designed to stand out in the water, making them an essential tool for any serious walleye fisherman. With their vibrant colors and real hair, these jigs are sure to grab the attention of even the most finicky fish...

  • Hildebrandt Gold Nugget

    HILDEBRANDT

    Hildebrandt Gold Nugget

    $4.99

    The Hildebrandt Gold Nugget is a twin spin lure that's perfect for various fishing environments, including rivers, streams, and lakes. Its keel-weighted hook minimizes line twist and keeps the hook riding up, reducing snags when fishing the bottom. This...

  • Reef Runner Ripshad 44 Mag

    REEF RUNNER

    Reef Runner Ripshad 44 Mag

    $7.99

    Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast...

  • Venom Lures Finesse Salt Tube

    VENOM

    Venom Lures Finesse Salt Tube

    $4.99

    The Venom Lures Finesse Salt Tube is a top-of-the-line offering for anglers seeking a realistic presentation on the water. Its 3 3/4-inch single dip design allows for a natural movement that attracts even the most discerning fish. Made with high-quality...

  • Magic Carp Bait

    MAGIC PRODUCTS

    Magic Carp Bait

    $5.99

    The Magic Carp Bait by Magic Products is a highly effective lure designed to attract large numbers of carp fish. Its unique blend of popular carp scents infuses the water, drawing in these finicky fish. The special food attractant in the bait also plays...

  • Magic Preserved Emerald Shiners

    MAGIC PRODUCTS

    Magic Preserved Emerald Shiners

    $3.49

    The Magic Preserved Emerald Shiners are a convenient and effective way to entice fish in various water conditions. These preserved shiners have been treated to maintain their natural scent and taste, making them an attractive option for fish. The compact...

  • Blakemore Pro Series Road Runner

    BLAKEMORE

    Blakemore Pro Series Road Runner

    $3.99

    The Blakemore Pro Series Road Runner is designed for high-performance applications. Its robust construction ensures durability and reliability in demanding environments. The product's design emphasizes efficiency and speed, making it suitable for various...

  • Magic Catifish Bait

    MAGIC PRODUCTS

    Magic Catifish Bait

    $5.99

    The Magic Catifish Bait is a convenient and hassle-free option for anglers. Made in the USA, these baits are an all-natural alternative to live bait without the mess. The scent of liver attracts many big fish, making it an effective choice for catfish...

  • Mepps Musky Killer

    MEPPS

    Mepps Musky Killer

    $11.99

    The Mepps Musky Killer Bait Series combines the proven fish-catching ability of the legendary Mepps Musky Killer with the specific colors and forage patterns of the prey favored by predatory fish. Each of the uniquely airbrushed blade patterns and...

  • Mepps Aglia Bait Series

    MEPPS

    Mepps Aglia Bait Series

    $5.49

    The Mepps Aglia Bait Series is a highly effective lure designed to mimic the appearance of baitfish, making it irresistible to predatory fish. Its unique airbrushed blade patterns and two-color tail combinations are carefully crafted to resemble the...

  • Storm Mag Wart

    STORM LURES

    Storm Mag Wart

    $4.99 - $5.49

    Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC...

  • Kelly's Fire Tails 3-Hook Pre-Rigged Worm

    KELLY'S

    Kelly's Fire Tails 3-Hook Pre-Rigged Worm

    $2.75

    The Kelly's Fire Tails 3-Hook Pre-Rigged Worm is a versatile and effective fishing lure designed to mimic the appearance of a worm. Its bright and unique color combination makes it particularly appealing for use in early morning and overcast conditions...

  • Big Joshy Standup Jigs

    BIG JOSHY

    Big Joshy Standup Jigs

    $4.79 - $4.99

    The Big Joshy Standup Jigs are designed to mimic the appearance of a crawfish, making them an attractive option for bottom fishing. These jigs feature a powder-painted black finish and come equipped with a wire weed guard. The Stand Up head can be tied...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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