null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • Berkley PowerBait Crappie Nibbles

    BERKLEY

    Berkley PowerBait Crappie Nibbles

    $4.29 - $4.99

    Berkley PowerBait Crappie Nibbles are the perfect size for your favorite crappie hook or smaller lure. They are incredibly easy to use and can be applied to jigs or bare hooks with no mess! These unique little baits dissolve slowly in the water, creating...

  • Z-Man Football NedZ Jig Heads

    Z-MAN

    Z-Man Football NedZ Jig Heads

    $5.99

    Z-Man Football NedZ Jig Heads are compact, oblong-shaped jigheads that are suited perfectly for dragging finesse baits along rocky bottoms. Precision-cut NedZ football jig heads pivot, slide over and activate your finesse bait as it contacts obstructions...

  • Zoom Baby Brush Hog

    ZOOM

    Zoom Baby Brush Hog

    $2.89 - $5.99

    The Zoom Baby Brush Hog is well-known as a versatile creature bait, perfect for flipping and pitching into heavy covers and always creating action! This Zoom bait is a mashup of a crawfish, lizard, and worm with a thin body and multiple appendages to...

  • Z-Man Chatterbait Mini Max

    Z-MAN

    Z-Man Chatterbait Mini Max

    $9.99

    Z-Man Chatterbait Mini Max puts every effort to get on the same wavelength as the bass you're after. Z-Man's exclusive ChatterBait direct head-to-blade connection combined with a downsized hex-shaped ChatterBlade emits a subtle but potent jig vibration...

  • Z-Man SMH WormZ Soft Baits

    Z-MAN

    Z-Man SMH WormZ Soft Baits

    $3.49 - $5.99

    The Z-Man SMH WormZ Soft Baits characteristically suit a shaky head style approach with an enticing ElaZtech design made in conjunction with pro Brian Latimer. Z-Man makes the claim that the SMH (Shaking My Head) WormZ body shape is the ideal thickness...

  • Strike King Denny Brauer Structure Jig

    STRIKE KING

    Strike King Denny Brauer Structure Jig

    $1.99 - $6.99

    The Strike King Denny Brauer Structure Jig thrives in challenging environments where bass are known to hide, offering you the edge needed to fish confidently around structure. This jig features the innovative Cobra Head design, which enhances sensitivity...

  • Berkley Stunna 112 Series Jerkbait

    BERKLEY

    Berkley Stunna 112 Series Jerkbait

    $14.99

    The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...

  • Z-Man Shad FryZ

    Z-MAN

    Z-Man Shad FryZ

    $4.99

    Rig a Z-Man Shad FryZ for crappies, panfish, trout, perch, and more species using micro finesse applications, and let this 1.75-inch fry imitator do its thing! Shad FryZ is a bite-sized swimbait that mimics small shad and baby panfish, two of the most...

  • Z-Man Tungsten ChatterBait Elite EVO

    Z-MAN

    Z-Man Tungsten ChatterBait Elite EVO

    $16.99

    The Z-Man Tungsten ChatterBait Elite EVO sets a new standard in bladed jig performance with its 96% pure tungsten construction. It delivers a compact, dense profile for faster sink rates and deeper water coverage. This low-profile design, combined with...

  • Z-Man Micro Finesse ShroomZ Jig Heads

    Z-MAN

    Z-Man Micro Finesse ShroomZ Jig Heads

    $4.99

    The Z-Man Micro Finesse ShroomZ jighead takes its cue from the traditional Z-Man mushroom design but in a miniature size configured to pair with Z-Man Micro Finesse ElaZtech BaitZ. The Micro finesse style mushroom jighead has a welded wire keeper that...

  • Z-Man LarvaZ

    Z-MAN

    Z-Man LarvaZ

    $4.99

    A Z-Man LarvaZ micro finesse bait mimics various creatures that fish routinely eat. The LarvaZ features a ribbed body, bulbous eyes, wispy legs, and a segmented stinger tail. The highly detailed invertebrate imitation catches everything from crappie,...

  • Z-Man Hellraizer Topwater Bait

    Z-MAN

    Z-Man Hellraizer Topwater Bait

    $14.99

    The Z-Man Hellraizer Topwater Bait is a one-of-a-kind surface lure from the creators of the original ChatterBait. Although the look is far from similar, in essence, the Hellraizer brings the ChatterBait design to the topwater, harnessing the sound and...

  • Strike King Mr. Crappie Lightning Shad Soft Bait

    STRIKE KING

    Strike King Mr. Crappie Lightning Shad Soft Bait

    $1.00 - $4.49

    Strike King Mr. Crappie Lightning Shad is an excellent soft plastic bait for crappie as well as other panfish. The Lightning Shad features a standard shad style body with a slender tapered tail. The body offers an excellent baitfish profile while the...

  • Z-Man Micro Shad Headz

    Z-MAN

    Z-Man Micro Shad Headz

    $5.49

    The Z-Man Micro Shad Headz jig head, specifically designed to match Z-Man Micro Finesse series baits, adds realism with a highly detailed minnow shape. The Z-man jighead displays lifelike 3D eyes for added appeal and chip-resistant finishes in Glow,...

  • Strike King Mr. Crappie ShadPole Soft Baits

    STRIKE KING

    Strike King Mr. Crappie ShadPole Soft Baits

    $1.00 - $4.49

    Strike King Mr. Crappie ShadPole Soft Baits are great soft baits that are designed with the darting action of a threadfin shad and a wiggling tail like a tadpole. These baits are are made with the highest quality materials and systems control to make...

  • Z-Man StingerZ

    Z-MAN

    Z-Man StingerZ

    $4.99

    The Z-Man StingerZ, a member of the company's Micro Finesse BaitZ line, carries a thick shad or baby panfish body, a hook slot for easy rigging, and a segmented straight tail with a bulbous stinger that undulates and quivers in continual swim action...

  • Z-Man Shadtron LT Swimbait 4 1/2"

    Z-MAN

    Z-Man Shadtron LT Swimbait 4 1/2"

    $14.99

    The Z-Man Shadtron LT Swimbait's wedge-shaped tail effectively mimics the natural movement of a shad, attracting strikes even during slow retrieves. This 4.5-inch soft swimbait features an innovative over/under line-through harness, enabling anglers to...

  • Z-Man Gobius

    Z-MAN

    Z-Man Gobius

    $5.99

    The Z-Man Gobius name implies it represents typical gobies, which the pre-rigged goby imitation does in super lifelike detail. A highly refined body, gill plate, fin, and tail design that presents subtle swimming action. The 3-inch Z-Man Gobius is a...

  • Z-Man Baby BallerZ

    Z-MAN

    Z-Man Baby BallerZ

    $4.99

    The Z-Man Baby BallerZ imitates a natural minnow profile and is perfect for catching a variety of fish in popular colors for crappie, bluegill, trout, bass, perch, and more! Sized and shaped to match baby shad and other natural crappie forage, the Baby...

  • Strike King Mr. Crappie Crappie Thunder Soft Bait

    STRIKE KING

    Strike King Mr. Crappie Crappie Thunder Soft Bait

    $1.59 - $4.49

    Strike King Mr. Crappie Crappie Thunder Soft Bait is an excellent soft plastic bait that provides lots of movement. The Crappie Thunder features a tail similar to that of tube baits that undulates with very little movement and "swims" when jigged. The...

  • Z-Man Graph ShadZ

    Z-MAN

    Z-Man Graph ShadZ

    $7.99

    The Z-Man Graph ShadZ furnishes anglers with a serious advantage when using forward-facing sonar to target bass. This pre-rigged jig head features a soft shad body made from 10X Tough ElaZtech material, offering durability and lifelike movement. The...

  • Strike King Skip'N Buzz Skipping Buzzbait

    STRIKE KING

    Strike King Skip'N Buzz Skipping Buzzbait

    $8.99

    The Strike King Skip'N Buzz Skipping Buzzbait exhibits some significant changes so that it can target out-of-reach fish. The lure is specifically built to help anglers reach where few lures will go! Strike King and pro angler Andy Montgomery devised the...

  • Z-Man Micro TRD

    Z-MAN

    Z-Man Micro TRD

    $4.99

    A Z-Man Micro TRD finesse soft bait targets crappie and panfish yet remains irresistible to multiple game fish, including trout, bass, perch, and more! The 1 3/4 inch Micro TRD, a downsized version of the popular Finesse TRD (The Real Deal) bait series,...

  • Z-Man Tiny TicklerZ

    Z-MAN

    Z-Man Tiny TicklerZ

    $4.99

    The Z-Man Tiny TicklerZ should look familiar to fans of the popular, fish-catching 1.75-inch TRD TicklerZ. This scaled-down version is one of the most versatile panfish and trout profiles, offering extraordinary softness, buoyancy, and durability. The...

  • Strike King Tour Grade Double Willow Spinnerbait

    STRIKE KING

    Strike King Tour Grade Double Willow Spinnerbait

    $10.99

    The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural color patterns, this light wire framed spinnerbait...

  • Z-Man ChatterSpike
    Sales Badge Icon

    Z-MAN

    Z-Man ChatterSpike

    $5.49
    $4.99

    The Z-Man ChatterSpike is an ultra-refined chatterbait trailer with creative engineering that enhances the performance of bladed jigs. Precise V-shaped ridges highlight the chatterbait fishing trailer and help to produce the tight, crisp action the...

  • Strike King Thunder Cricket Vibrating Swim Jig

    STRIKE KING

    Strike King Thunder Cricket Vibrating Swim Jig

    $2.99 - $12.99

    Strike King Thunder Cricket Vibrating Swim Jig is taking high honors at the top of its class. Tournament bass fishermen are sure to have the Thunder Cricket in their fishing arsenal. Features like the stainless steel painted blade, and the Owner Jungle...

  • Z-Man TRD GobyZ
    Sales Badge Icon

    Z-MAN

    Z-Man TRD GobyZ

    $4.99
    $3.99

    The Z-Man TRD GobyZ naturally entices bass where goby bait fish flourish in the Great Lakes and beyond. The 2.4-inch TRD GobyZ extends the Z-Man TRD baits lineup of finesse offerings with an adaptable shape that compresses as easily as the real McCoy...

  • Z-Man Micro Goat

    Z-MAN

    Z-Man Micro Goat

    $4.99

    The Z-Man Micro Goat depicts the popular Goat profile with twin action tails and is much smaller than the Z-Man Baby Goat, downsized here to 1.75" for micro finesse applications. The uniquely cupped paddle tail produces thumping action at all retrieve...

  • Z-Man Shadtron LT Swimbait 6"

    Z-MAN

    Z-Man Shadtron LT Swimbait 6"

    $17.99

    The Z-Man Shadtron LT Swimbait mimics a shad’s natural movement with its wedge-shaped tail, drawing strikes even on slow retrieves. This 6-inch soft swimbait features an innovative over/under line-through harness, allowing anglers to rig it...

  • Strike King Denny Brauer Baby Structure Jig

    STRIKE KING

    Strike King Denny Brauer Baby Structure Jig

    $6.99

    The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Talk To Our Fishing Lure Experts
Jerkbaits 101 The Complete Jerkbait Lure Guide

Jerkbaits 101 The Complete Jerkbait Lure Guide

Table Of Contents: What is a Jerkbait Types of Jerkbaits How To Fish Jerkbaits Popular Colors of Jerkbaits Jerkbaits for Bass, Walleye, Pike, Musky & More The Best Jerkbait Brands Best Jerkbait Fish
How to Start Fishing with Confidence: Simple Gear and Techniques That Actually Work

How to Start Fishing with Confidence: Simple Gear and Techniques That Actually Work

There's a reason fishing has stuck around for thousands of years. It's not complicated. But somewhere between YouTube rabbit holes and the fishing gear aisle at Bass Pro, a lot of beginners convince t
Pro Guide : Best Spring Bass Lures 2026 – Spring Bass Lures Explained

Pro Guide : Best Spring Bass Lures 2026 – Spring Bass Lures Explained

Table Of Contents: Fishing For Bass In The Spring Crankbaits Soft Plastics Spinnerbaits Buzzbaits Jigs and Jig Heads Fuzzy Dice Jerkbaits Swimbaits and Glidebaits Honorable Mentions: Live Bait Over
!