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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Fishing Addiction Perch Fly Rig Purple Flash

    FISHING ADDICTION

    Fishing Addiction Perch Fly Rig Purple Flash

    $5.49

    The Fishing Addiction Perch Fly Rig Purple Flash is designed for big water perch fishing, where a stronger rig is necessary to withstand occasional non-target species like sheepshead and catfish. The fly hangs away from the line, allowing it to "float"...

  • Atlas Mike's Lunker Egg Chartreuse

    ATLAS MIKES

    Atlas Mike's Lunker Egg Chartreuse

    $3.49

    Realistic looking and feeling, Atlas Mike’s Lunker Eggs are a long time favorite for salmon, steelhead, and trout fishing. Approximately 7mm – 8 mm in diameter, these soft plastic eggs are tremendously effective. Atlas Mike’s Lunker Eggs are packed in a...

  • VMC Bucktail Jig Pink Fire UV 3/4oz

    VMC

    VMC Bucktail Jig Pink Fire UV 3/4oz

    $6.99

    The VMC Bucktail Jig Pink Fire UV 3/4oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • Hilderbrant Premium Spinner Blade Nickel 5 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 5 Willow

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Tungsten Tubby Jig 2PK Green Orange Glow 1/16oz

    VMC

    VMC Tungsten Tubby Jig 2PK Green Orange Glow 1/16oz

    $3.99

    The VMC Tungsten Tubby Jig 2PK Green Orange Glow 1/16oz is a compact and high-performance fishing lure designed for maximum efficiency. Its heavy-duty tungsten construction allows it to achieve the same weight as traditional lead jigs at half the size,...

  • Hilderbrant Premium Spinner Blade Nickel 4 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 4 Willow

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Hard Ball Jig 4PK Black 1/8oz

    VMC

    VMC Hard Ball Jig 4PK Black 1/8oz

    $3.99

    The VMC Hard Ball Jig 4PK Black 1/8oz is a versatile fishing lure designed to mimic the appearance of a small ball. Its traditional round ball head design allows for a natural presentation, making it an excellent choice for targeting various species. The...

  • Atlas Mike's Regular Spawn Sac Orange

    ATLAS MIKES

    Atlas Mike's Regular Spawn Sac Orange

    $3.99

    Spawn sacs are hand tied in our own super-soft nylon mesh cloth. Soft textured eggs with good milking action are used to help attract fish. Excellent bait for rainbow, steelhead and salmon. Available in regular or floating.Specifications and Features: 6...

  • Northland Mimic Jig Firetiger 1/2oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Firetiger 1/2oz

    $4.99

    The Northland Mimic Jig Firetiger is a versatile fishing lure designed to mimic natural baitfish. Its ultra sharp, ultra strong 1/0 Gamakatsu hook ensures a secure hold on finesse plastics. This jig can be used in various techniques such as jigging,...

  • VMC Hard Ball Jig 4PK Chartreuse 1/4oz

    VMC

    VMC Hard Ball Jig 4PK Chartreuse 1/4oz

    $3.99

    The VMC Hard Ball Jig 4PK Chartreuse 1/4oz is a versatile fishing lure designed to mimic the appearance of a small baitfish. Its chartreuse color makes it an attractive option for targeting species that feed on these types of prey. The jig's traditional...

  • VMC Bucktail Jig White 1oz

    VMC

    VMC Bucktail Jig White 1oz

    $7.99

    The VMC Bucktail Jig White 1oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, while the bucktail with tinsel fibers creates a...

  • VMC Hard Ball Jig 4PK Purple Albino 1/8oz

    VMC

    VMC Hard Ball Jig 4PK Purple Albino 1/8oz

    $3.99

    The VMC Hard Ball Jig 4PK Purple Albino 1/8oz is a versatile fishing lure designed to attract a variety of fish species. Its premium hi-carbon steel hook ensures durability and resistance to corrosion, while the black nickel finish provides a sleek...

  • VMC Hover Jig #2 4PK Chartreuse Orange

    VMC

    VMC Hover Jig #2 4PK Chartreuse Orange

    $4.99

    The VMC Hover Jig #2 4PK Chartreuse Orange is a versatile and effective lure for anglers. Its unique design features a built-in trailer hook loop, ensuring that your bait stays securely attached to the line. The forged premium hi-carbon steel...

  • VMC Hover Jig #2 4PK Fathead

    VMC

    VMC Hover Jig #2 4PK Fathead

    $4.99

    The VMC Hover Jig #2 4PK Fathead is a versatile and effective fishing lure designed to entice even the most finicky fish. Its built-in trailer hook loop ensures secure attachment to the line, while the forged premium hi-carbon steel construction provides...

  • Gulp Hard Bait Gel Scent + Pockets Tech

    BERKLEY

    Gulp Hard Bait Gel Scent + Pockets Tech

    $8.99

    For decades Berkley has pushed the efficacy and catch rate of our Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, our Berkley trolling hard baits have continued to cash countless checks in Walleye...

  • Yamamoto Yamatanuki Black Blue Flake 2.5"

    GARY YAMAMOTO

    Yamamoto Yamatanuki Black Blue Flake 2.5"

    $6.99

    The Yamamoto Yamatanuki Black Blue Flake 2.5" is a versatile soft plastic bait designed for anglers seeking a power-finesse offering. Weighing in at ¼ oz, this compact bait is perfect for smaller presentations and can be rigged in various ways to suit...

  • VMC Hard Ball Jig 4PK Black 1/4oz

    VMC

    VMC Hard Ball Jig 4PK Black 1/4oz

    $3.99

    The VMC Hard Ball Jig 4PK Black 1/4oz is a versatile fishing lure designed to mimic the appearance of a small ball. Its traditional round ball head design allows for a natural presentation, making it an excellent choice for various fishing applications...

  • Yamamoto Yamatanuki Watermelon Black Red Flake 2.5"

    GARY YAMAMOTO

    Yamamoto Yamatanuki Watermelon Black Red Flake 2.5"

    $6.99

    The Yamamoto Yamatanuki Watermelon Black Red Flake 2.5" is a versatile soft plastic bait designed for anglers seeking a power-finesse offering. Weighing in at ¼ oz, this compact bait is perfect for smaller presentations and can be rigged in various ways...

  • Hilderbrant Premium Spinner Blade Nickel 6 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 6 Willow

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Hover Jig #2 4PK Green Fire UV

    VMC

    VMC Hover Jig #2 4PK Green Fire UV

    $4.99

    The VMC Hover Jig #2 4PK Green Fire UV is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its unique UV BRIGHT Finish reflects more light energy, making it highly visible in the water. The lure's precision-balanced...

  • VMC Bucktail Jig Purple Albino 3/8oz

    VMC

    VMC Bucktail Jig Purple Albino 3/8oz

    $5.99

    The VMC Bucktail Jig Purple Albino 3/8oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. The premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, while the bucktail with tinsel fibers...

  • VMC Bucktail Jig Shad 1/4oz

    VMC

    VMC Bucktail Jig Shad 1/4oz

    $4.99

    The VMC Bucktail Jig Shad 1/4oz is a versatile fishing lure designed to attract a range of fish species. Its premium hi-carbon steel hook is chemically sharpened for optimal performance, and the needle point design ensures a secure hold on the fish's...

  • VMC Ned Rig Jig 4PK Green Pumpkin 1/4oz

    VMC

    VMC Ned Rig Jig 4PK Green Pumpkin 1/4oz

    $5.49

    The VMC Ned Rig Jig 4PK Green Pumpkin 1/4oz is a versatile and effective tool for anglers. Its hybrid wider gap maximizes hook sets, while the hybrid bend provides extra strength. The forged construction ensures durability, and the chemically sharpened...

  • VMC Swingin' Ned Rig Black #1 1/4oz

    VMC

    VMC Swingin' Ned Rig Black #1 1/4oz

    $5.49

    The VMC Swingin' Ned Rig Black #1 1/4oz is a versatile and effective fishing lure designed to mimic the natural movement of baitfish. Its articulated jig head design allows for a more lifelike presentation, making it ideal for catching a variety of...

  • VMC Bucktail Jig Fathead 1/32oz

    VMC

    VMC Bucktail Jig Fathead 1/32oz

    $3.99

    The VMC Bucktail Jig Fathead 1/32oz is designed to entice even the most finicky fish. Its premium hi-carbon steel hook is chemically sharpened for optimal performance, and the bucktail with tinsel fibers creates a visually appealing presentation. The 3D...

  • VMC Hover Jig #2 4PK Firetiger

    VMC

    VMC Hover Jig #2 4PK Firetiger

    $4.99

    The VMC Hover Jig #2 4PK Firetiger is a top-of-the-line fishing lure designed to attract even the most finicky fish. Its unique 3D holographic eyes provide an unparalleled level of realism, making it nearly impossible for fish to resist. The lure's UV...

  • VMC Tungsten Tubby Jig 2PK Glow Hot Perch 1/32oz

    VMC

    VMC Tungsten Tubby Jig 2PK Glow Hot Perch 1/32oz

    $4.99

    The VMC Tungsten Tubby Jig 2PK Glow Hot Perch 1/32oz is designed for anglers seeking a compact and high-performance jig. Its high-density tungsten construction allows for the same weight as traditional lead at half the size, making it an ideal choice for...

  • Hilderbrant Premium Spinner Blade Nickel 3 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 3 Willow

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Tungsten Bullfly Jig 2PK Glow Purple 1/64oz

    VMC

    VMC Tungsten Bullfly Jig 2PK Glow Purple 1/64oz

    $5.99

    The VMC Tungsten Bullfly Jig 2PK Glow Purple 1/64oz is designed to mimic the appearance of natural flies and aquatic insects, making it an ideal choice for anglers seeking a realistic presentation. Its compact profile allows for precise placement in...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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