null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • 6th Sense Provoke 106DD Jerkbait Threadfin Shad

    6TH SENSE

    6th Sense Provoke 106DD Jerkbait Threadfin Shad

    $13.99

    The 6th Sense Provoke 106DD Jerkbait Threadfin Shad is designed to dive deeper than its predecessors, making it perfect for anglers who want to target fish at slightly greater depths. Its unique tapered tail creates a darting and turning motion that...

  • Googan Squad Rival Glide Bait Gizzard Shad

    GOOGAN

    Googan Squad Rival Glide Bait Gizzard Shad

    $29.99

    The Googan Squad Rival Glide Bait Gizzard Shad is a highly effective swimbait designed to target large fish in lakes. Its single-jointed design allows for a unique darting action on a choppy retrieve, making it irresistible to bass. Anglers can also...

  • Savage Gear 3D Savage Fruck Fruck 4" 1.5oz

    SAVAGE GEAR

    Savage Gear 3D Savage Fruck Fruck 4" 1.5oz

    $10.99

    The Savage Gear 3D Savage Fruck is a unique and highly effective lure that combines the characteristics of a frog and a duck. Its hybrid construction sets it apart from other lures on the market, making it a top choice for anglers looking for a versatile...

  • Northland BUCK-SHOT RATTLE SPOON Black 1/2

    NORTHLAND

    Northland BUCK-SHOT RATTLE SPOON Black 1/2

    $6.49

    The Northland BUCK-SHOT RATTLE SPOON Black 1/2 is a highly effective jigging spoon designed to mimic the appearance and movement of a minnow. Its unique combination of a noisy brass Buck-Shot Rattle and a highly reflective "holographic" Baitfish-Image...

  • Northland Tackle Deep-Vee Jig Firetiger 1/16

    NORTHLAND

    Northland Tackle Deep-Vee Jig Firetiger 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing lure designed to mimic the appearance of baitfish. Its unique deep-vee design allows for a natural swimming motion, enticing even the most finicky fish to strike. The Firetiger color is...

  • Big Bite Baits Pendulate Jig Heads Shad 1/8 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Shad 1/8 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changing addition to any angler's tackle box. Its innovative design features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation of your lure. This jig head boasts a...

  • Northland BUCK-SHOT RATTLE SPOON Black 3/4

    NORTHLAND

    Northland BUCK-SHOT RATTLE SPOON Black 3/4

    $6.49

    The Northland BUCK-SHOT RATTLE SPOON Black 3/4 is a highly effective jigging spoon designed to mimic the appearance and movement of a minnow. Its unique combination of a noisy brass Buck-Shot Rattle and a highly reflective "holographic" Baitfish-Image...

  • Savage Gear 4D Craw Mud Bug 3"

    SAVAGE GEAR

    Savage Gear 4D Craw Mud Bug 3"

    $6.49

    The Savage Gear 4D Craw Mud Bug 3" is a highly realistic crawfish imitation that has been modeled from a 3D scan of an actual crawfish. Its lifelike profile and ultra-lively moving whiskers and legs make it an effective presentation for a variety of...

  • D&L Tackle Advantage Casting Jigs Missouri Craw 3/8

    D AND L TACKLE

    D&L Tackle Advantage Casting Jigs Missouri Craw 3/8

    $3.49

    The D&L Tackle Advantage Casting Jig is designed for navigating dense aquatic vegetation with ease. Its recessed line-tie protects your knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's streamlined head shape allows it...

  • Missile Jigs Mini Swim Jig Junebug 5/16

    MISSILE BAITS

    Missile Jigs Mini Swim Jig Junebug 5/16

    $5.99

    The Missile Jigs Mini Swim Jig Junebug 5/16 is designed for anglers who need a compact and versatile swimbait. Its keeled head shape allows it to navigate through tight spaces, while maintaining a horizontal posture at any retrieve speed. This jig...

  • Savage Gear 4D Craw Summer Craw 4"

    SAVAGE GEAR

    Savage Gear 4D Craw Summer Craw 4"

    $7.49

    The Savage Gear 4D Craw Summer Craw 4" is a highly realistic and effective crawfish imitation. Its lifelike profile is modeled from a 3D scan of an actual crawfish, making it a top choice for anglers seeking a true-to-life presentation. The scent...

  • D&L Tackle Baby Advantage Casting Jigs Black 5/16

    D AND L TACKLE

    D&L Tackle Baby Advantage Casting Jigs Black 5/16

    $3.49

    The D&L Tackle Baby Advantage Casting Jigs Black 5/16 is designed for anglers who need to navigate through dense vegetation with ease. Its recessed line-tie protects the knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's...

  • Missile Baits Chunky D Soft Plastic Craw Bruiser Flash

    MISSILE BAITS

    Missile Baits Chunky D Soft Plastic Craw Bruiser Flash

    $5.69

    The Missile Baits Chunky D Soft Plastic Craw Bruiser Flash is a game-changer for bass and gamefish enthusiasts. This thick, 3 1/2 inch soft plastic craw trailer features meaty claws that generate a lot of active thumping to trigger a reaction strike. Its...

  • Googan Squad Mini Recon Crankbait Chartreuse Blue

    GOOGAN

    Googan Squad Mini Recon Crankbait Chartreuse Blue

    $7.99

    The Googan Squad Mini Recon Crankbait Chartreuse Blue is a compact and versatile fishing lure designed to target various depths of water. Its chartreuse blue coloration makes it an attractive option for anglers seeking to entice strikes from finicky fish...

  • Northland Tackle Deep-Vee Jig Moonlight 1/16

    NORTHLAND

    Northland Tackle Deep-Vee Jig Moonlight 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig Moonlight 1/16 is a versatile and effective fishing lure designed for anglers seeking a reliable catch. Its compact size and weight make it perfect for targeting specific fish species in various water conditions. The...

  • Googan Squad Mini Recon Crankbait Mondo Shad

    GOOGAN

    Googan Squad Mini Recon Crankbait Mondo Shad

    $7.99

    The Googan Squad Mini Recon Crankbait Mondo Shad is a compact and versatile fishing lure designed to target various depths and trigger aggressive feeding responses. Its rounded bill allows it to quickly dive to its running depth, then deflect off cover,...

  • Northland Tackle Deep-Vee Jig Sunrise 1/8

    NORTHLAND

    Northland Tackle Deep-Vee Jig Sunrise 1/8

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The Sunrise color option adds a pop of vibrancy to...

  • Strike King Rattlin' Rage Craw Fall Craw

    STRIKE KING

    Strike King Rattlin' Rage Craw Fall Craw

    $7.99

    The Strike King Rattlin' Rage Craw Fall Craw is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound that...

  • MISSILE BAITS SPUNK SHAD Green Pumpkin Delight 5.5"

    MISSILE BAITS

    MISSILE BAITS SPUNK SHAD Green Pumpkin Delight 5.5"

    $6.19

    The MISSILE BAITS SPUNK SHAD Green Pumpkin Delight 5.5" is a versatile swimbait designed to mimic the movement of a baitfish. Its thick ribbed body and small pintail create a seductive shimmy when fished on a Chatterbait, Scrounger, or weightless hook...

  • Googan Squad Filthy Hollow Body Frog Leopard Frog

    GOOGAN

    Googan Squad Filthy Hollow Body Frog Leopard Frog

    $8.99

    The Googan Squad Filthy Hollow Body Frog Leopard Frog is a 100% weedless, hollow-bodied frog designed for catching big bass in dense vegetation. Its heavier internal weight allows for long and accurate casts, making it ideal for navigating thick cover...

  • Googan Squad Filthy Hollow Body Frog White

    GOOGAN

    Googan Squad Filthy Hollow Body Frog White

    $8.99

    The Googan Squad Filthy Hollow Body Frog White is a 100% weedless, hollow-bodied frog designed for catching big bass in dense vegetation. Its heavier internal weight allows for long and accurate casts, making it ideal for navigating thick cover. The...

  • Missile Jigs Mini Swim Jig Green Pumpkin 3/16

    MISSILE BAITS

    Missile Jigs Mini Swim Jig Green Pumpkin 3/16

    $5.99

    The Missile Jigs Mini Swim Jig Green Pumpkin 3/16 is a compact and versatile swim jig designed for fishing in shallow water. Its keeled head shape allows it to navigate through tight areas with ease, while maintaining a horizontal posture at any retrieve...

  • Googan Squad Mini Filthy Hollow Body Frog Ghost Gill

    GOOGAN

    Googan Squad Mini Filthy Hollow Body Frog Ghost Gill

    $8.99

    The Googan Squad Mini Filthy Hollow Body Frog Ghost Gill is a compact, weedless lure designed for catching big bass in dense vegetation. Its hollow body construction allows it to slip through thick cover without getting stuck. The Ghost Gill color offers...

  • MISSILE BAITS MINI MAGIC WORM John's Juice

    MISSILE BAITS

    MISSILE BAITS MINI MAGIC WORM John's Juice

    $10.99

    The MISSILE BAITS MINI MAGIC WORM John's Juice is a compact, versatile fishing lure designed for finesse presentations. Its 4-inch length allows for precise control and subtle movements in the water. The Mini Magic Worm features a similar thickness to...

  • MISSILE BAITS MINI D CHUNK Bamer Craw

    MISSILE BAITS

    MISSILE BAITS MINI D CHUNK Bamer Craw

    $4.69

    The Missile Baits Mini D Chunk Bamer Craw is a compact and versatile bait designed for use with mini jigs. Its 3-inch size makes it perfect for finesse fishing, allowing it to fit on compact or mini type jigs. The chunk's flat body helps improve skipping...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Talk To Our Fishing Lure Experts
The Best Lures To Use On Lake Erie

The Best Lures To Use On Lake Erie

Lake Erie Fishing Intro Lake Erie is roughly 9,900 square miles, 210 feet deep, with about 107 species of fish according to Global Great Lakes. With Spring, warming up into summer, I’m getting out on
Jerkbaits 101 The Complete Jerkbait Lure Guide

Jerkbaits 101 The Complete Jerkbait Lure Guide

Table Of Contents: What is a Jerkbait Types of Jerkbaits How To Fish Jerkbaits Popular Colors of Jerkbaits Jerkbaits for Bass, Walleye, Pike, Musky & More The Best Jerkbait Brands Best Jerkbait Fish
How to Start Fishing with Confidence: Simple Gear and Techniques That Actually Work

How to Start Fishing with Confidence: Simple Gear and Techniques That Actually Work

There's a reason fishing has stuck around for thousands of years. It's not complicated. But somewhere between YouTube rabbit holes and the fishing gear aisle at Bass Pro, a lot of beginners convince t
!