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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • D&L Tackle Advantage Casting Jigs Black 1/2

    D AND L TACKLE

    D&L Tackle Advantage Casting Jigs Black 1/2

    $3.49

    The D&L Tackle Advantage Casting Jigs Black 1/2 is designed for anglers who need to navigate through dense vegetation with ease. Its recessed line-tie protects the knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's...

  • Big Bite Baits Pendulate Jig Heads Shad 3/16 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Shad 3/16 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changing addition to any angler's tackle box. Its innovative design features a built-in swivel that eliminates line twist, ensuring a more natural presentation and reducing the risk of tangles. With a large...

  • Big Bite Baits Pendulate Jig Heads Alewife 1/8 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Alewife 1/8 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. This innovative jig head features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation. With its large profile...

  • Savage Gear 3D Savage Fruck Mallard 3"

    SAVAGE GEAR

    Savage Gear 3D Savage Fruck Mallard 3"

    $10.99

    The Savage Gear 3D Savage Fruck Mallard 3" is a unique and highly effective lure that combines the best of both worlds - the frog and the duck. Its hybrid construction sets it apart from other lures on the market, making it a top choice for anglers...

  • Big Bite Baits Pendulate Jig Heads Alewife 1/4 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Alewife 1/4 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. Its unique design features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation of your lure. With a large profile...

  • Savage Gear 3D Savage Baby Black Bird 4"

    SAVAGE GEAR

    Savage Gear 3D Savage Baby Black Bird 4"

    $10.99

    The Savage Gear 3D Savage Baby Black Bird 4" is a unique and effective lure for freshwater fishing. Its hybrid construction combines the best features of a frog and a duck, making it a standout in the world of tackle. The lure's soft, collapsible body is...

  • Savage Gear 4D Craw Magic Craw 3"

    SAVAGE GEAR

    Savage Gear 4D Craw Magic Craw 3"

    $6.49

    The Savage Gear 4D Craw Magic Craw 3" is a highly realistic soft plastic lure designed to mimic the appearance and movement of a crawfish. Its lifelike profile is modeled from a 3D scan of an actual crawfish, making it an effective presentation for...

  • Savage Gear 4D Craw Green Pumpkin 3"

    SAVAGE GEAR

    Savage Gear 4D Craw Green Pumpkin 3"

    $6.49

    The Savage Gear 4D Craw Green Pumpkin 3" is a highly realistic crawfish imitation that has been modeled from a 3D scan of an actual crawfish. Its lifelike profile and ultra-lively moving whiskers and legs make it a top choice for anglers looking to add...

  • Northland BUCK-SHOT RATTLE SPOON Black 1/8

    NORTHLAND

    Northland BUCK-SHOT RATTLE SPOON Black 1/8

    $5.99

    The Northland BUCK-SHOT RATTLE SPOON Black 1/8 is a highly effective jigging spoon designed to mimic the appearance and movement of a minnow. Its unique combination of a noisy brass Buck-Shot Rattle and a highly reflective "holographic" Baitfish-Image...

  • Savage Gear 4D Craw Red Craw 3"

    SAVAGE GEAR

    Savage Gear 4D Craw Red Craw 3"

    $6.49

    The Savage Gear 4D Craw Red Craw 3" is a highly realistic and effective crawfish imitation. Its lifelike profile is modeled from a 3D scan of an actual crawfish, making it a standout in terms of presentation. The scent infusion maximizes attraction and...

  • Northland Tackle Deep-Vee Jig Parrot 1/8

    NORTHLAND

    Northland Tackle Deep-Vee Jig Parrot 1/8

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from a variety of species. The jig's...

  • Savage Gear 4D Craw Magic Craw 4"

    SAVAGE GEAR

    Savage Gear 4D Craw Magic Craw 4"

    $7.49

    The Savage Gear 4D Craw Magic Craw 4" is a highly realistic and effective crawfish imitation. Its lifelike profile is modeled from a 3D scan of an actual crawfish, making it a top choice for anglers seeking a true-to-life presentation. The scent infusion...

  • 6TH SENSE CRUBE 3.0 Goby

    6TH SENSE

    6TH SENSE CRUBE 3.0 Goby

    $4.99

    The 6TH SENSE CRUBE 3.0 Goby is a compact crawfish imitator designed for bass fishing. Measuring 3 inches in length, it strikes the perfect balance between size and realism. The Crube's tube body features 14 appendages, including 6 legs, 2 claws, and 6...

  • 6th Sense Provoke 106DD Jerkbait Table Rock Pro

    6TH SENSE

    6th Sense Provoke 106DD Jerkbait Table Rock Pro

    $12.99

    The 6th Sense Provoke 106DD Jerkbait Table Rock Pro is designed to dive deeper than its predecessors, making it perfect for anglers who want to target fish at a slightly greater depth. Its unique tapered tail creates a darting and turning motion that...

  • Savage Gear 3D Savage Fruck Yellow Chick 4"

    SAVAGE GEAR

    Savage Gear 3D Savage Fruck Yellow Chick 4"

    $10.99

    The Savage Gear 3D Savage Fruck Yellow Chick 4" is a unique and effective lure that combines the characteristics of a frog and a duck. Its hybrid construction sets it apart from other lures on the market. The lure's body is made of soft, collapsible...

  • Northland Tackle Deep-Vee Jig Black 1/16

    NORTHLAND

    Northland Tackle Deep-Vee Jig Black 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's black coloration allows it to blend...

  • Northland Tackle Deep-Vee Jig Sunrise 1/16

    NORTHLAND

    Northland Tackle Deep-Vee Jig Sunrise 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The Sunrise color option adds a pop of vibrancy to...

  • Lucky Craft Sammy 105 4-1/8" 9/16 Chrome

    LUCKY CRAFT

    Lucky Craft Sammy 105 4-1/8" 9/16 Chrome

    $9.99

    The Lucky Craft Sammy 105 is a refined version of the traditional Sammy with additional deadly fish catching characteristics. The rounded body shape of all Sammys make "walking the dog" easy for anglers even those with less experience fishing topwater...

  • Northland Tackle Deep-Vee Jig Chartreuse 1/16

    NORTHLAND

    Northland Tackle Deep-Vee Jig Chartreuse 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's chartreuse color is highly visible,...

  • Northland Tackle Deep-Vee Jig Parrot 1/16

    NORTHLAND

    Northland Tackle Deep-Vee Jig Parrot 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from various species. The jig's...

  • Roboworm Ned Worm Ned Rig Stickworm Midnight 4.5"

    ROBOWORM

    Roboworm Ned Worm Ned Rig Stickworm Midnight 4.5"

    $4.49

    The Roboworm Ned Worm is a versatile soft plastic stickworm designed for the Ned rig finesse presentation. Its unique "hand pour" style colorways are achieved through an automated hand pour system, combining the vivid colors of old-school hand pours with...

  • Northland Tackle Deep-Vee Jig White 1/8

    NORTHLAND

    Northland Tackle Deep-Vee Jig White 1/8

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to catch a variety of fish species. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's white coloration provides a natural appearance...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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