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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

  • YUM

    Yum Swimmin Dinger

    $3.29

    The Yum Swimmin Dinger is a highly versatile and effective lure designed for professional anglers. Its hybrid attraction mechanism retains the legendary features of the original Yum Dinger, while...

  • YUM

    Yum Christie Critter

    $3.29

    The Yum Baby Christie Critter is a compact and highly effective soft plastic lure designed to entice light-feeding predators. Its unique design features two J-shaped tails, two flappers, and two...

  • STRIKE KING

    Strike King Pro Model Series 4 Crankbaits

    $1.99 - $8.99

    The Strike King Pro Model Series 4 Crankbaits are designed for anglers who need a versatile and effective lure for mid-depth fishing in heavy cover and dirty water. With its medium-sized body and...

  • 6TH SENSE

    6th Sense Quake Lipless Crankbaits

    $9.99

    The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and...

  • ZOOM

    Zoom Fat Albert Twin Tail Grubs

    $3.29 - $4.29

    The Zoom Fat Albert Twin Tail Grubs are designed to mimic the movement of injured baitfish, triggering a strong response from bass. These grubs feature a unique twin tail-spinning action that creates...

  • STANLEY JIGS

    Stanley Ribbit Frogs

    $4.99 - $5.99

    The Stanley Ribbit Frogs are a top choice among anglers for their exceptional ability to attract bass. These lures offer heart-stopping action, making them a thrilling experience for fishermen. With...

  • HEDDON

    Heddon Super Spook

    $7.99

    The Heddon Super Spook is a topwater fishing lure that has taken the art of catching bass to new heights. Its vibrant colors and reflective finishes make it highly attractive to fish, increasing the...

  • GAMAKATSU

    Gamakatsu Superline Swimbait Head

    $5.99 - $6.99

    The Gamakatsu Superline Swimbait Head is designed to mimic the appearance and movement of a real baitfish, making it an effective tool for catching a variety of species. Its streamlined shape allows...

  • BERKLEY

    Berkley Flicker Minnows

    $7.99

    Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

  • REBEL

    Rebel Wee Craw Crankbaits

    $5.99

    The Rebel Wee Craw Crankbaits are designed to mimic the appearance and movement of a crawfish, making them an attractive option for a variety of species. These bite-sized crankbaits feature...

  • LUCKY CRAFT INC

    Lucky Craft LC Silent Crankbaits

    $4.19 - $7.99

    The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the...

  • ROBOWORM

    Roboworm Straight Tail Worms

    $4.09 - $4.99

    The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective,...

  • HEDDON

    Heddon Sonar Flash

    $4.99

    Heddon's only adjustable-action lure. The Sonar's unique linetie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the ice, the...

  • BERKLEY

    Berkley PowerBait Glitter Chroma-Glow Dough

    $2.99 - $5.99

    The Berkley PowerBait Turbo Dough is a highly effective fishing bait designed to attract a wide range of fish species. Its unique formula has been perfected over 25 years by Berkley scientists,...

  • YUM

    Yum Craw Chunk

    $3.29

    The Yum Craw Chunk is a game-changer for bass anglers, offering a realistic and enticing presentation that's hard to resist. Its chunk-style design imitates the animated nature of a crawfish,...

  • STRIKE KING

    Strike King Pro Model Silent Series Crankbaits

    $1.99 - $9.99

    The Strike King Pro Model Silent Series Crankbaits are designed for anglers who need a subtle presentation to catch finicky bass. These crankbaits provide a more stealthy approach, making them ideal...

  • SPRO

    Spro Aruku Shad Lipless Crankbaits

    $6.99 - $8.99

    The SPRO Aruku Shad Lipless Crankbaits are designed to excel in various fishing conditions. These crankbaits feature a unique nose-down running design, making them an excellent choice for targeting...

  • ARBOGAST

    Arbogast Jitterbugs

    $6.99

    For more than 50 years, anglers have relied on the Aborgast Jitterbug. It still sets the standard for all night-time topwater lures, and is also a well documented big fish catcher during the day as...

  • ADVANCE TACKLE

    Michigan Stinger Scorpion Spoons

    $6.29 - $7.99

    The Michigan Stinger Scorpion Spoons are a favorite among anglers targeting Walleye, Trout, and Salmon. Their compact size makes them easy to handle and store in tackle boxes. Measuring 2 1/4 inches...

  • GARY YAMAMOTO

    Yamamoto Zako Swimbaits

    $6.49 - $6.99

    The Yamamoto Zako Swimbait is a soft plastic bait designed by B.A.S.S. Elite Series Pro, Brett Hite. Its unique segmented body and forked tail allow it to vibrate enticingly when used as a jig...

  • EAGLE CLAW

    Eagle Claw Crappie Rig

    $1.99

    The Eagle Claw Crappie Rig is a versatile and reliable tool for anglers. It's designed to cater to both fresh and saltwater fishing needs, making it an ideal choice for those who fish in various...

  • BOOYAH

    Booyah Pad Crasher Frogs

    $6.49

    The Booyah Pad Crasher Frogs are designed for fishing in dense vegetation, where big bass often lurk. These soft plastic lures have the perfect consistency to ensure solid hook-ups, while remaining...

  • BOOYAH

    Booyah Poppin Pad Crasher Frogs

    $6.49

    The Booyah Poppin Pad Crasher Frogs are designed to mimic the natural movement of a frog in water, creating a topwater disturbance that attracts bass. These lures are perfect for fishing in thick...

  • RAPALA

    Rapala Glass Shad Rap Crankbaits

    $8.99

    The Rapala Glass Shad Rap Crankbaits are designed to mimic the appearance of a fish in its surroundings. With a molded high-impact plastic body and holographic foil insert, these lures can pick up...

  • STRIKE KING

    Strike King Crappie Thunder

    $3.49 - $4.49

    The Strike King Crappie Thunder is a versatile and effective lure designed to catch crappie in various fishing conditions. Its unique solid ripple body creates a disturbance in the water, attracting...

  • BANDIT

    Bandit B-SHAD

    $6.99

    The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. The B-Shad dives to about 10 feet on a long cast and trolls down to 20 feet. This small-profile lure is...

  • REACTION INNOVATION

    Reaction Innovations Man Bear Pigs

    $5.99

    The Reaction Innovations Man Bear Pigs are designed to mimic various forage species, making them an excellent choice for bass anglers. These creature baits feature a unique forward-facing rib design...

  • REACTION INNOVATION

    Reaction Innovations Kinky Beaver

    $5.49 - $5.99

    The Reaction Innovations Kinky Beaver is a game-changing flipping bait that builds upon the success of its predecessor, the Sweet Beaver. Its ribbed body and tear drop appendages create a unique...

  • GARY YAMAMOTO

    Yamamoto Senko

    $5.99 - $7.99

    The Yamamoto Senko is a game-changing lure that has revolutionized the world of fishing. Its simplicity and versatility have made it a favorite among anglers worldwide. With its subtle natural...

  • STRIKE KING

    Strike King KVD Sexy Frogs

    $12.99

    The Strike King KVD Sexy Frogs are designed for heavy cover and open water applications, making them ideal for anglers who need a versatile and effective lure. With a super sharp Gamakatsu hook,...

  • BANDIT

    Bandit Crankbaits Series 100 200 & 300

    $6.99

    The Bandit Crankbaits Series 100, 200, and 300 are designed to attract a wide range of fish species with their compact shad-shape and internal rattles. These crankbaits feature a wide wobble that...

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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