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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Rebel Buzz'n Frog Topwater Buzz Baits

    REBEL

    Rebel Buzz'n Frog Topwater Buzz Baits

    $6.49

    In any area that is cohabitated by bass and fish, the Rebel Buzz'n Frog is sure to produce. Built with an innovative buzz blade body, the Rebel Buzz'n Frog camouflages its components into the overall...

  • Berkley PowerBait Power Minnows

    BERKLEY

    Berkley PowerBait Power Minnows

    $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

  • Cotton Cordell Ripplin' Red Fin

    COTTON CORDELL

    Cotton Cordell Ripplin' Red Fin

    $6.99

    The Cotton Cordell Ripplin' Red Fin has been a trusted choice for anglers since the 1960s, renowned for its effectiveness on various gamefish such as bass, walleye, specks, and redfish. Its unique...

  • Eppinger Wiggler Spoons

    EPPINGER

    Eppinger Wiggler Spoons

    $5.29 - $8.49

    The Eppinger Wiggler Spoons are a popular choice among anglers due to their unique ability to mimic injured baitfish. This lure's wobbling motion is designed to attract the attention of predatory...

  • Rebel Deep Wee Craw Crankbaits

    REBEL

    Rebel Deep Wee Craw Crankbaits

    $5.99

    The Rebel Deep Wee Craw Crankbaits are a top choice for anglers seeking a realistic crawfish presentation. These compact crankbaits measure 2-3/8 inches in length and weigh 3/8 oz, making them...

  • Mister Twister Jighead

    MISTER TWISTER

    Mister Twister Jighead

    $3.99

    The Mister Twister Jighead is a versatile and effective fishing lure that can be used in a variety of water conditions. Its compact design allows for precise control and maneuverability, making it...

  • Strike King Tour Grade Buzzbaits

    STRIKE KING

    Strike King Tour Grade Buzzbaits

    $10.99

    The Strike King Tour Grade Buzzbaits are designed to give you a competitive edge on the water. With premium components, these buzzbaits are built to last and provide exceptional performance. The...

  • Strike King Sexy Spoons

    STRIKE KING

    Strike King Sexy Spoons

    $10.99

    The Strike King Sexy Spoon is a game-changer for anglers looking to target deep-structure fish. Its unique design mimics the flash, flutter, and fall of a dying baitfish, making it an irresistible...

  • Owner Ultrahead Finesse Ball Heads

    OWNER AMERICA

    Owner Ultrahead Finesse Ball Heads

    $5.49 - $6.99

    The Owner Ultrahead Finesse Ball Heads are designed to provide a subtle presentation on the water's surface. These ball heads are ideal for use with small worms and other soft plastic baits, allowing...

  • Storm Wiggle Wart Crankbaits

    STORM LURES

    Storm Wiggle Wart Crankbaits

    $4.99

    The Storm Wiggle Wart Crankbaits are a must-have for any serious angler. These versatile lures can be used to catch a wide range of gamefish, including salmon, steelhead, walleye, and both largemouth...

  • Strike King Rage Tail Space Monkey

    STRIKE KING

    Strike King Rage Tail Space Monkey

    $7.99

    The Strike King Rage Tail Space Monkey is a game-changing creature bait that adds a new dimension to your fishing arsenal. Its unique body profile and frog-like appearance make it an effective mimic...

  • Heddon One Knocker Spook

    HEDDON

    Heddon One Knocker Spook

    $7.99

    The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually...

  • Heddon Zara Puppy Walking Bait

    HEDDON

    Heddon Zara Puppy Walking Bait

    $7.99

    The Heddon Zara Puppy Walking Bait is a scaled-down version of the iconic Zara Spook, designed to deliver the same walk-the-dog action that bass of all sizes love. This topwater bait lure features a...

  • Strike King Shadalicious Swimbaits

    STRIKE KING

    Strike King Shadalicious Swimbaits

    $7.99 - $13.99

    The Strike King Shadalicious Swimbaits are designed to mimic the appearance and movement of a real shad, making them an attractive option for anglers looking to catch more fish. With their lifelike...

  • Arbogast Jointed Clicker Jitterbugs

    ARBOGAST

    Arbogast Jointed Clicker Jitterbugs

    $6.99

    Building upon the proven bass-attraction of the original, the Arbogast Jitterbug Jointed Clicker delivers a more lifelike action and an auditory stimulation that can't be ignored. Made with a durable...

  • Arbogast Buzz Plugs

    ARBOGAST

    Arbogast Buzz Plugs

    $6.99

    Built with a highly individualized shape, the Arbogast Buzz Plug offers a lethal presentation and a unique advantage over traditional buzzbaits - the ability to come to a complete stop without...

  • Spro Little John DD Crankbaits

    SPRO

    Spro Little John DD Crankbaits

    $10.99 - $11.99

    The Spro Little John DD Crankbaits are designed to mimic the appearance of a baitfish, making them an attractive option for predators. These crankbaits feature a weight transfer system that sets them...

  • Blue Fox Vibrax Minnow Spins

    BLUE FOX

    Blue Fox Vibrax Minnow Spins

    $4.99 - $5.99

    The Blue Fox Vibrax Minnow Spins are designed to mimic the appearance and movement of a balsa minnow, making them an attractive option for anglers targeting trout, bass, panfish, and other freshwater...

  • Spro Dean Rojas Bronzeye Spit Shad

    SPRO

    Spro Dean Rojas Bronzeye Spit Shad

    $9.99

    The Spro Dean Rojas Bronzeye Spit Shad 60 is a topwater lure designed to mimic the action of a shad. Constructed with a super-sharp 4/0 Gamakatsu hook, this lure can easily slip over cover and entice...

  • Gamakatsu Stand Up Alien Heads

    GAMAKATSU

    Gamakatsu Stand Up Alien Heads

    $7.99

    The Gamakatsu Stand Up Alien Heads are designed for rock or hard bottom fishing, where a secure hold is crucial. These jigs feature a unique bait keeping system that prevents damage to the bait. The...

  • Strike King KVD Popping Perch

    STRIKE KING

    Strike King KVD Popping Perch

    $12.99

    The Strike King KVD Popping Perch is a topwater lure designed to mimic the appearance and movement of a baitfish. Its concave mouth generates a significant splash, drawing in predators from a...

  • Yamamoto Double Tail Hula Grubs

    GARY YAMAMOTO

    Yamamoto Double Tail Hula Grubs

    $7.49 - $7.99

    The Yamamoto Double Tail Hula Grubs are a versatile and effective soft bait option for anglers. These grubs feature a unique double tail configuration at one end, combined with a Senko-style body in...

  • Yamamoto Double Tail Grubs

    GARY YAMAMOTO

    Yamamoto Double Tail Grubs

    $7.99

    The Yamamoto Double Tail Grubs are versatile lures that can be used as jig trailers or added to a skirt to create custom spider jigs. They also make great trailers for spinnerbaits, allowing anglers...

  • Lucky Craft Pointer Jerkbaits

    LUCKY CRAFT INC

    Lucky Craft Pointer Jerkbaits

    $8.99 - $19.99

    Joining Lucky Craft's legendary line of Pointer Minnow Jerkbaits, the Lucky Craft Pointer Minnow 158 Jerkbait is the biggest of the family for anglers who are targeting big, check-cashing bass...

  • Yamamoto Shad Shape Worms

    GARY YAMAMOTO

    Yamamoto Shad Shape Worms

    $4.99 - $5.99

    The Yamamoto Shad Shape Worm is a versatile and effective bait for anglers. Its unique design combines the elements of a ribbed Senko and a tiny shad-like bait, making it an ideal choice for drop...

  • Missile Baits Shockwave Swimbaits

    MISSILE BAITS

    Missile Baits Shockwave Swimbaits

    $4.69

    The Missile Baits Shockwave Swimbaits are a game-changer for anglers looking to add some excitement to their fishing routine. With its highly versatile design, this swimbait can be used in a variety...

  • Roboworm Fat Straight Tail Worms

    ROBOWORM

    Roboworm Fat Straight Tail Worms

    $4.09 - $4.99

    The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean...

  • Missile Baits Craw Father

    MISSILE BAITS

    Missile Baits Craw Father

    $4.69

    The Missile Baits Craw Father is a compact crawbait designed by Elite Series angler John Crews. It features a ton of action in the claws, making it extremely versatile for various fishing...

  • Roboworm Ned Worms

    ROBOWORM

    Roboworm Ned Worms

    $4.99

    The Roboworm Ned Worm is a highly effective finesse bait designed for use with the Ned Rig technique. Its short, fat profile makes it ideal for rigging on small jig heads, and its flat bottom allows...

  • Yum Breaking Shad

    YUM

    Yum Breaking Shad

    $3.29

    The Yum Breaking Shad is a top-of-the-line soft plastic lure designed to mimic the appearance and movement of a baitfish. Its 5-inch length and forked tail create a tantalizing darting action that...

  • Venom Salt Series Tubes

    VENOM

    Venom Salt Series Tubes

    $4.99

    The Venom Salt Series Tubes are designed to entice fish with their heavy salt and trigger scent load. These larger-than-standard tubes offer a substantial amount of salt, which helps to attract fish...

  • Strike King HC KVD Splash Poppers

    STRIKE KING

    Strike King HC KVD Splash Poppers

    $1.99 - $10.99

    Designed to the specifications of legendary professional angler, Kevin VanDam, the Strike King HC KVD Splash offers a devastating combination of spitting, chugging, and walking. Its narrow nose...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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