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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Hag's Baits Cheat Code Craw 3/4" Green Pumpkin

    HAG'S BAITS

    Hag's Baits Cheat Code Craw 3/4" Green Pumpkin

    $5.29

    Crafted from an exceptionally tough yet supple soft plastic, this bait is durable enough to withstand multiple catches while maintaining the enticing action that keeps fish engaged. Its innovative design features a ribbed back and six appendages, each...

  • Hag's Baits Cheat Code Craw - 3.4 Inch Plumkin

    HAG'S BAITS

    Hag's Baits Cheat Code Craw - 3.4 Inch Plumkin

    $5.29

    Crafted from an exceptionally tough yet supple soft plastic, this bait is durable enough to withstand multiple catches while maintaining the enticing action that keeps fish engaged. Its innovative design features a ribbed back and six appendages, each...

  • Hag's Baits Cheat Code Craw - 3.4 Inch Frostbite

    HAG'S BAITS

    Hag's Baits Cheat Code Craw - 3.4 Inch Frostbite

    $5.29

    Crafted from an exceptionally tough yet supple soft plastic, this bait is durable enough to withstand multiple catches while maintaining the enticing action that keeps fish engaged. Its innovative design features a ribbed back and six appendages, each...

  • Hag's Baits Cheat Code Craw - 4 Inch Plumkin

    HAG'S BAITS

    Hag's Baits Cheat Code Craw - 4 Inch Plumkin

    $5.29

    Crafted from an exceptionally tough yet supple soft plastic, this bait is durable enough to withstand multiple catches while maintaining the enticing action that keeps fish engaged. Its innovative design features a ribbed back and six appendages, each...

  • Hag's Cheat Code Juice Box 3.4" 8 Pack

    HAG'S BAITS

    Hag's Cheat Code Juice Box 3.4" 8 Pack

    $5.29

    Just like the name implies, the Hag’s Cheat Code almost feels like an unfair advantage due to its sheer fish-catching ability with a wide variety of techniques. Built with multiple flanged appendages and a ribbed body that increases water displacement...

  • Zoom Finesse Worms Baits

    ZOOM

    Zoom Finesse Worms Baits

    $2.89 - $5.99

    These little Finesse Worms from Zoom are just the thing when the bite gets a tough or you're fishing clear or pressured water. The Finesse Worm is a small version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky...

  • Zoom UV Ultra Vibe Speed Worm

    ZOOM

    Zoom UV Ultra Vibe Speed Worm

    $5.99

    The Zoom UV Ultra Vibe Speed Worm can elicit a strong response from predatory bass. The long bulky body of this plastic fishing lure displaces ample water with its Ultra Vibe Tail to grab the attention of fish. It combines the realistic look and action...

  • Zoom Z Craw

    ZOOM

    Zoom Z Craw

    $5.99

    The Zoom Z Craw features a streamlined design that can slip into the thickest cover without issue. As the Zoom Craw moves in and out of the heaviest cover, forward-facing ribs and fluttering claws pulsate furiously like an angry crawfish. The Z Craw...

  • Zoom Ultra-Vibe Speed Craw

    ZOOM

    Zoom Ultra-Vibe Speed Craw

    $2.99 - $5.99

    The Zoom Ultra-Vibe Speed Craw is a "jack-of-all-trades" and a master at enticing bass – it's great by itself when dragged slowly across the bottom of a lakebed or stream for opportunistic feeders. The Zoom UV Speed Craw's compact shape and fast...

  • Rapala Rippin' Rap Crankbait

    RAPALA

    Rapala Rippin' Rap Crankbait

    $8.49

    The Rapala Rippin’ Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked,...

  • Zoom Ol' Monster

    ZOOM

    Zoom Ol' Monster

    $5.99

    The Zoom Ol' Monster worm is the ultimate big worm, setting the standard for all other similar baits. This lethal creature is unrivaled in waters across America, from Florida to California and everywhere in between. Tournament anglers swear by the Ol'...

  • Zoom Swimming Super Fluke Jr.

    ZOOM

    Zoom Swimming Super Fluke Jr.

    $2.89 - $5.99

    The Zoom Swimming Super Fluke Jr. is the perfect baitfish imitator for catching a wide range of fish. Cherished by anglers across the globe, you can fish this soft bait with the traditional swoop and glide motion, or wind it steadily to feel it pulse...

  • Zoom Super Fluke

    ZOOM

    Zoom Super Fluke

    $4.99 - $5.79

    The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4" and 6" sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for...

  • Z-Man TRD CrawZ Soft Bait

    Z-MAN

    Z-Man TRD CrawZ Soft Bait

    $4.99

    For the most realistic crawfish imitation, add Z-Man TRD CrawZ to your bass fishing arsenal! TRD CrawZ are perfect for finesse applications and the Ned rig technique. Built with a flat belly and tucked-under tail, this craw glides beautifully through...

  • Z-Man TRD TubeZ

    Z-MAN

    Z-Man TRD TubeZ

    $2.29 - $3.99

    Z-Man TRD TubeZ are built with a solid nose for easy rigging on your favorite jig head. These tube baits feature an incredibly durable hollow body that creates an amazing spiraling action coupled with bubbling on the descent. At rest, the naturally...

  • Z-Man Finesse ShroomZ Jig Heads

    Z-MAN

    Z-Man Finesse ShroomZ Jig Heads

    $5.99

    Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging...

  • Berkley Gulp! Corn

    BERKLEY

    Berkley Gulp! Corn

    $4.99

    Berkley Gulp! Corn is a great replacement for natural corn as bait because of its extreme scent dispersion. The expanded strike zone brought about by the Berkley Gulp! Scent dispersion allows you to catch more fish! Stop messing around with the hassles...

  • Z-Man Finesse WormZ

    Z-MAN

    Z-Man Finesse WormZ

    $2.39 - $3.99

    While a Z-Man Finesse WormZ looks similar to the run-of-the-mill bass worms, the ElaZtech material makes all the difference in the world! The buoyancy of the ElaZtech combined with its legendary 10X Tough construction allows Z-Man Finess WormZ baits to...

  • Rapala Shad Rap RS

    RAPALA

    Rapala Shad Rap RS

    $8.99

    The Rapala Shad Rap RS takes the classic Shad Rap profile and adds a heavier plastic body for longer casts, combining an erratic wobble with a cadence-style rattle that draws attention and then suspends when paused to mimic a stunned baitfish, giving...

  • Rapala Original Jointed Minnow

    RAPALA

    Rapala Original Jointed Minnow

    $9.99 - $11.99

    Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom...

  • Z-Man ChatterBait WillowVibe

    Z-MAN

    Z-Man ChatterBait WillowVibe

    $6.49

    Load up your tackle box with the Z-Man ChatterBait WillowVibe and get your nets ready! The WillowVibe has a willow leaf-shaped hardened stainless blade that delivers rapid, intense vibrations that will have predators swarming! The ball-shaped head helps...

  • Rapala Ultra Light Rippin' Rap

    RAPALA

    Rapala Ultra Light Rippin' Rap

    $7.99

    The Rapala Ultra Light Rippin’ Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating...

  • Z-Man Pro ShroomZ Weedless

    Z-MAN

    Z-Man Pro ShroomZ Weedless

    $3.59 - $5.99

    Bring your soft bait right to those fish hiding out in the weeds with the Z-Man Pro ShroomZ Weedless! The mushroom style head of this jighead is ideal for finesse fishing. It allows for an exaggerated rocking motion, bringing those soft baits to life in...

  • Rapala RipStop Jerkbait

    RAPALA

    Rapala RipStop Jerkbait

    $10.99 - $11.49

    The Rapala RipStop Jerkbait features a one-of-a-kind tail design that generates a fast-ripping, flashing swimbait action. This awesome stickbait also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow...

  • Strike King KVD 100 Jerkbait

    STRIKE KING

    Strike King KVD 100 Jerkbait

    $10.99

    The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively! A proprietary weight transfer system in the Strike King KVD Jerkbait increases...

  • Rapala Rattlin' Rap

    RAPALA

    Rapala Rattlin' Rap

    $6.29 - $6.99

    The Rapala Rattlin’ Rap gives anglers a classic lipless crankbait with a balanced profile and a unique rattle chamber that pushes uniform, harmonic sound through the water to call in walleye, bass, pike, and other gamefish while burning it across...

  • Z-Man Mag Shroomz

    Z-MAN

    Z-Man Mag Shroomz

    $5.99

    The Z-Man Mag Shroomz is designed for those big fish! This large jighead pairs perfectly with larger soft baits. The mushroom-shaped head enhances the lures rocking motion to help draw in attention from those large predators. This jighead is versatile...

  • Zoom Lizard

    ZOOM

    Zoom Lizard

    $4.99 - $5.99

    Zoom Lizard gives bass anglers a proven soft plastic for targeting bedding fish, pressured cover, and offshore structure with confidence. The 6-inch slender body, free-moving legs, and curly tail create steady motion that mimics a real lizard, making it...

  • Rapala Mini Fat Rap

    RAPALA

    Rapala Mini Fat Rap

    $7.99

    The Rapala Mini Fat Rap packs the classic Fat Rap crankbait shape into a compact, balsa-built body that digs just a few feet down with a tight, fleeing-bait action that consistently triggers trout and panfish when larger profiles won’t seal the...

  • Rapala X-Rap Deep

    RAPALA

    Rapala X-Rap Deep

    $12.49

    Rapala X-Rap Deep lures sink quickly to the bottom, maintaining all the positive qualities that have made the X-Rap famous. These lures feature prominent scales and a lateral line on the body that catch and reflect light like a beacon. They also include...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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