null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • Leland Lures Trout Mag 9Pk Mint 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Mint 1/64oz

    $2.29

    The Leland Lures Trout Mag is a highly effective and versatile lure that has gained popularity among trout and panfish anglers across America. Its unique design features a lead-free shad-dart jig head combined with a split tail worm, perfectly...

  • Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/64oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/64oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/64oz is a top-notch fishing lure designed to entice even the most finicky predators. Hand-tied with premium marabou feathers, this jig creates an incredibly lifelike motion in the water that's sure...

  • Yamamoto Speed Senko 7" 7Pk Plum Apple

    GARY YAMAMOTO

    Yamamoto Speed Senko 7" 7Pk Plum Apple

    $7.99

    The Yamamoto Speed Senko 7" 7Pk Plum Apple is a versatile and effective soft plastic lure designed to cover water and attract active fish. Its unique design, featuring a large hook-shaped tail, produces a heavy thumping action that mimics the movement of...

  • Yamamoto Yamatanuki 4.25" 6Pk Blue Craw

    GARY YAMAMOTO

    Yamamoto Yamatanuki 4.25" 6Pk Blue Craw

    $7.99

    The Yamamoto Yamatanuki 4.25" 6Pk Blue Craw is a versatile soft plastic bait designed to catch fish in various conditions. Available in hand-picked colors, each bait is molded with a hook pocket for easy rigging and improved hook-up ratios. The...

  • Leland Lures Trout Magnet D2 Jig 3Pk Toad 1/8oz

    LELAND LURES

    Leland Lures Trout Magnet D2 Jig 3Pk Toad 1/8oz

    $7.49

    The Trout Magnet D2 Jig from Leland's Lures is a game-changer for anglers. Its unique head shape, formed through a one-of-a-kind mold, entices bites from a variety of species including trout, crappie, walleye, bass, and more. Equipped with razor-sharp...

  • Bucca Trick Shad 6" Green Gizzard

    GSM

    Bucca Trick Shad 6" Green Gizzard

    $38.99

    The Bucca Trick Shad 6" Green Gizzard is a top-notch swimbait designed by renowned expert Mike Bucca. This compact offering packs a punch with its high-quality components and enticing action, making it a valuable addition to any angler's tackle box. With...

  • Yamamoto Yamatanuki 4.25" 6Pk Black w/Large Blue Flake

    GARY YAMAMOTO

    Yamamoto Yamatanuki 4.25" 6Pk Black w/Large Blue Flake

    $7.99

    The Yamamoto Yamatanuki Stick Bait is a highly effective tool for catching fish. Its unique design features a hook pocket, making it easy to rig and increasing hook-up ratios. Available in hand-picked colors from Yamamoto's pro-staff, this bait provides...

  • Yamamoto Zako Swimbait 4" 6Pk Smallmouth Magic

    GARY YAMAMOTO

    Yamamoto Zako Swimbait 4" 6Pk Smallmouth Magic

    $7.99

    The Yamamoto Zako Swimbait is a versatile soft plastic bait designed for anglers seeking an effective lure. Its segmented body and forked tail allow it to vibrate enticingly when used as a jig trailer. The split-belly design makes it suitable for...

  • Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Bone

    BULL SHAD SWIMBAITS

    Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Bone

    $38.99

    The Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Bone is a highly effective swimbait designed to mimic prey, making it perfect for targeting trophy-sized bass. Born from a collaboration between Gail Ratcliff and Mike Bucca, this swimbait has a proven...

  • Yamamoto Zako Swimbait 4" 6Pk Blue Craw

    GARY YAMAMOTO

    Yamamoto Zako Swimbait 4" 6Pk Blue Craw

    $6.99

    The Yamamoto Zako Swimbait is a versatile soft plastic bait designed for anglers seeking a realistic presentation. Its segmented body and forked tail enable it to effectively mimic the movement of a baitfish, making it an excellent choice for use as a...

  • Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Pro Blue

    BULL SHAD SWIMBAITS

    Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Pro Blue

    $38.99

    The Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Pro Blue is a highly effective swimbait designed to mimic prey, making it perfect for targeting schooling fish. Born from a collaboration between Gail Ratcliff and Mike Bucca, this swimbait has a proven...

  • Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz is a top-of-the-line fishing lure designed to mimic the movement of a baitfish in the water. Hand-tied with premium marabou feathers, this jig creates an incredibly lifelike motion that's sure...

  • Berkley PowerBait CullShad

    BERKLEY

    Berkley PowerBait CullShad

    $11.99 - $14.99

    The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water swim baiting to a new level, the PowerBait Honey Comb...

  • Pautzke Fire Cure Orange 16oz

    PAUTZKE

    Pautzke Fire Cure Orange 16oz

    $11.99

    The Pautzke Fire Cure Orange 16oz is a highly sought-after formula for salmon and steelhead. This product is the result of a collaboration between Pautzke Bait Co. and Northwest dry cure specialist Mark Yano, combining over 70 years of experience in...

  • Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 4.5 Willow is designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration compared to standard blades. Its...

  • Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 7 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a harder thumping...

  • Hilderbrant Premium Spinner Blade Gold 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 7 Colorado

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 7 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a more pronounced...

  • Yamamoto Yamatanuki Green Pumpkin Black Flake 2.5"

    GARY YAMAMOTO

    Yamamoto Yamatanuki Green Pumpkin Black Flake 2.5"

    $7.99

    The Yamamoto Yamatanuki Green Pumpkin Black Flake 2.5" is a highly sought-after soft plastic bait that has been making waves in the fishing community. Its compact size and versatility make it an ideal choice for anglers who want to add some finesse to...

  • Bobby Garland Baby Shad Double Silver Rainbow 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Double Silver Rainbow 2"

    $3.29

    The Bobby Garland Baby Shad Double Silver Rainbow 2" is a highly effective fishing lure that mimics the appearance and movement of a small baitfish. Its unique design features a thick body with a thin spear-like tail, giving it an irresistible action in...

  • Bobby Garland Baby Shad Ice Out 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Ice Out 2"

    $3.29

    The Bobby Garland Baby Shad Ice Out 2" is a highly effective soft plastic lure designed to mimic the appearance and movement of a small baitfish. Its thick body and thin spear-like tail create an irresistible action that attracts a wide range of fish...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Talk To Our Fishing Lure Experts
The Best Lures To Use On Lake Erie

The Best Lures To Use On Lake Erie

Lake Erie Fishing Intro Lake Erie is roughly 9,900 square miles, 210 feet deep, with about 107 species of fish according to Global Great Lakes. With Spring, warming up into summer, I’m getting out on
Jerkbaits 101 The Complete Jerkbait Lure Guide

Jerkbaits 101 The Complete Jerkbait Lure Guide

Table Of Contents: What is a Jerkbait Types of Jerkbaits How To Fish Jerkbaits Popular Colors of Jerkbaits Jerkbaits for Bass, Walleye, Pike, Musky & More The Best Jerkbait Brands Best Jerkbait Fish
How to Start Fishing with Confidence: Simple Gear and Techniques That Actually Work

How to Start Fishing with Confidence: Simple Gear and Techniques That Actually Work

There's a reason fishing has stuck around for thousands of years. It's not complicated. But somewhere between YouTube rabbit holes and the fishing gear aisle at Bass Pro, a lot of beginners convince t
!