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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Leland Lures Crappie Magnet Body 15Pk Percy

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Percy

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Percy is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, which attracts slabs more effectively than skirts and curly tails. The high-grade plastic used in this product is...

  • Picasso Straight Drop Jig Head #2 2Pk 1/4oz Plain

    PICASSO

    Picasso Straight Drop Jig Head #2 2Pk 1/4oz Plain

    $5.99

    The Picasso Straight Drop Jig Head #2 is a precision-crafted fishing lure designed to deliver exceptional results. Its unique head design features a thinly tapered edge that cuts through the water column with ease, allowing anglers to target specific...

  • DEPS Sakamata Shad 5" 6Pk White Clear Silver Flake

    DEPS

    DEPS Sakamata Shad 5" 6Pk White Clear Silver Flake

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...

  • Yamamoto Zako Swimbait 4" 6Pk Pro Blue

    GARY YAMAMOTO

    Yamamoto Zako Swimbait 4" 6Pk Pro Blue

    $6.99

    The Yamamoto Zako Swimbait 4" 6Pk Pro Blue is a versatile soft plastic bait designed for anglers seeking a realistic presentation. Its segmented body and forked tail enable it to vibrate enticingly, making it perfect for use as a jig trailer. The...

  • Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz

    STRIKE KING

    Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz

    $10.99

    The Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Strike King Tour Grade Sexy Shad 3/8oz

    STRIKE KING

    Strike King Tour Grade Sexy Shad 3/8oz

    $10.99

    The Strike King Tour Grade Sexy Shad 3/8oz is a top-of-the-line spinnerbait designed for serious anglers. Its weight forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • 6th Sense Panorama 2 Pro Blue

    6TH SENSE

    6th Sense Panorama 2 Pro Blue

    $7.99

    The 6th Sense Panorama 2 Pro Blue is a highly realistic soft plastic swimbait designed to mimic baitfish with natural movement and detailed paint schemes. Its ultra-realistic design makes it perfect for panfish and finesse applications, while its...

  • Leland Lures Crappie Magnet Roo 10Pk Killer Klatt

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Killer Klatt

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Trout Mag 9Pk Sow Bug 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Sow Bug 1/64oz

    $2.29

    The Leland Lures Trout Mag 9Pk Sow Bug 1/64oz is a highly effective lure for catching trout and panfish. Its lead-free design makes it an attractive option for anglers who prioritize environmental sustainability. The small size of this lure, measuring 1...

  • Leland Lures Crappie Magnet Slab Bites Chartreuse

    LELAND LURES

    Leland Lures Crappie Magnet Slab Bites Chartreuse

    $3.49

    The Leland Lures Crappie Magnet Slab Bites Chartreuse is a top-notch bait designed specifically for crappie and panfish. Its dense formula ensures that these bites stay on the hook longer than similar baits, giving you more chances to catch. The longer...

  • Leland Lures Crappie Magnet Roo 10Pk Black/Chartreuse

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Black/Chartreuse

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an ideal choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The belly...

  • Yamamoto Nuki Bug 3.5" 6Pk Black w/Large Blue Flake

    GARY YAMAMOTO

    Yamamoto Nuki Bug 3.5" 6Pk Black w/Large Blue Flake

    $8.99

    The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the action of a swimming insect. Its thick ribbed body provides excellent castability, while the two flanged craw appendages create a kicking motion that attracts fish in...

  • Acme V-Rod Deep State 1/2oz

    ACME

    Acme V-Rod Deep State 1/2oz

    $6.99

    Producing tight and robust vibrations that are irresistible to all species of gamefish, the Acme V Rod Bladebait features a stamped steel frame and lead injected body to create a hyper-realistic baitfish profile and provide extreme durability. Covered in...

  • DEPS Sakamata Shad 4" 8Pk Reservoir Shad

    DEPS

    DEPS Sakamata Shad 4" 8Pk Reservoir Shad

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed in Japan, perfect for targeting big bass. Its unique body shape and hydrodynamic profile reduce water flow resistance, allowing for a side-to-side darting action with minimal...

  • Yamamoto Nuki Bug 3.5" 6Pk Green Pumpkin Black Flake

    GARY YAMAMOTO

    Yamamoto Nuki Bug 3.5" 6Pk Green Pumpkin Black Flake

    $8.99

    The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the movement of a crawfish in the water. Its thick ribbed body provides excellent castability, making it ideal for fishing in various conditions. The two flanged craw...

  • Strike King Wake Shad Ghost Herring

    STRIKE KING

    Strike King Wake Shad Ghost Herring

    $13.99

    A classic makes its comeback – Strike King's tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not...

  • Bucca Trick Shad 6" Kiwi

    GSM

    Bucca Trick Shad 6" Kiwi

    $38.99

    The Bucca Trick Shad 6" Kiwi is a compact yet potent swimbait designed to entice big bites. With its high-quality components and proven action, this bait has earned a reputation as a reliable choice for anglers facing challenging conditions on the water...

  • Strike King Wake Shad Mirage Ayu

    STRIKE KING

    Strike King Wake Shad Mirage Ayu

    $13.99

    A classic makes its comeback – Strike King's tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not...

  • Megabass Sleeper Gill Swimbait 3.2" Secret Gill

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Secret Gill

    $12.99

    The Megabass Sleeper Gill Swimbait 3.2" Secret Gill is a versatile and realistic swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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