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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Gamakatsu Horizon Head Jighead - 1/0 3/64 oz 4 Pack
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    GAMAKATSU

    Gamakatsu Horizon Head Jighead - 1/0 3/64 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Gamakatsu Horizon Head LG Jighead 2/0 1/8 oz 4 Pack
    New Badge Icon

    GAMAKATSU

    Gamakatsu Horizon Head LG Jighead 2/0 1/8 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Gamakatsu Horizon Head Jighead - 1/0 3/32 oz 4 Pack
    New Badge Icon

    GAMAKATSU

    Gamakatsu Horizon Head Jighead - 1/0 3/32 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Gamakatsu Horizon Head LG Jighead 2/0 1/5 oz 4 Pack

    GAMAKATSU

    Gamakatsu Horizon Head LG Jighead 2/0 1/5 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Gamakatsu Horizon Head LG Jighead 3/0 3/16 oz 4 Pack

    GAMAKATSU

    Gamakatsu Horizon Head LG Jighead 3/0 3/16 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Gamakatsu Horizon Head LG Jighead 2/0 5/32 oz 4 Pack

    GAMAKATSU

    Gamakatsu Horizon Head LG Jighead 2/0 5/32 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Gamakatsu Horizon Head LG Jighead 3/0 1/5 oz 4 Pack

    GAMAKATSU

    Gamakatsu Horizon Head LG Jighead 3/0 1/5 oz 4 Pack

    $7.99

    Keep your presentation in position with mid-strolling techniques using the Gamakatsu Horizon Head Jighead. Weight concentrated in the shank helps create and maintain a horizontal profile when rigged with a soft plastic. Plus, it delivers incredibly...

  • Rapala Down Deep Husky Jerk
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    RAPALA

    Rapala Down Deep Husky Jerk

    $8.49
    $7.49

    Rapala Down Deep Husky Jerks can reach depths of 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, deep-diving lip. These husky jerks are perfect for anglers who want a lure that can run straight and...

  • Strike King Tour Grade Bitsy Crackin’ Tube Jig Head

    STRIKE KING

    Strike King Tour Grade Bitsy Crackin’ Tube Jig Head

    $5.99

    The Strike King Tour Grade Bitsy Crackin' Tube Jig Head hits the right mark for anglers who depend on their tubes for finesse fishing. The Tour Grade Bitsy Crackin' Tube Jig Head features a teardrop-shaped head and a 70-degree line tie. With the majority...

  • Yamamoto Hinge Minnow 6" Electric Shad

    GARY YAMAMOTO

    Yamamoto Hinge Minnow 6" Electric Shad

    $9.99

    The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it easy for...

  • Roboworm Ned Worms

    ROBOWORM

    Roboworm Ned Worms

    $4.99

    Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers "hand pour" style color schemes that were not previously available to Ned Riggers. The Roboworm Ned Worm features a short, fat profile that makes it ideal for rigging on a...

  • Berkley PowerBait MaxScent Hit Worms

    BERKLEY

    Berkley PowerBait MaxScent Hit Worms

    $6.99

    Berkley PowerBait MaxScent Hit Worms have a great loose-action tail that moves at lower speeds for even more scent scattering! These worms feature a nice thick body making them great for a whole variety of rigging options and comes in a diverse range of...

  • Berkley Powerbait Pit Boss

    BERKLEY

    Berkley Powerbait Pit Boss

    $2.39 - $3.99

    Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was created to give anglers the ultimate flipping and pitching bait. Built with a unique saber tail design, the Berkley Powerbait Pit Boss...

  • Berkley PowerBait Power Grubs

    BERKLEY

    Berkley PowerBait Power Grubs

    $2.75 - $4.99

    Berkley PowerBait Power Grubs were designed for bass, but have been extremely effective with other species of fish such as walleye and panfish. These grubs feature a small, tapered profile with a curly tail that provides a fluttering action on the...

  • Berkley Powerbait Power Worms

    BERKLEY

    Berkley Powerbait Power Worms

    $2.63 - $4.99

    One of Berkley's all-time best selling designs, the Berkley Powerbait 12" Power Worm offers a big profile and plenty of bulk for attracting those kicker fish. A great choice when bass are hitting soft plastics but you want to weed out the smaller ones,...

  • Berkley PowerBait Power Tubes

    BERKLEY

    Berkley PowerBait Power Tubes

    $2.75 - $4.99

    Berkley PowerBait Power Tubes will have you catching more fish with their infused scent and flavor. These Power Tubes have a molded profile shape with plenty of tentacles to provide lifelike action to attract hungry fish. The fish will hold onto Berkley...

  • Strike King Rage Tail Chunk

    STRIKE KING

    Strike King Rage Tail Chunk

    $1.99 - $7.99

    The Strike King Rage Tail Chunk features a unique and patented claw design that drives bass crazy. Built with hi-grade plastics, this incredibly soft bait has a thick body that will stay on your jig. The Chunk's extreme claw design offers more action...

  • Strike King Mr. Crappie Lightning Shad Soft Bait

    STRIKE KING

    Strike King Mr. Crappie Lightning Shad Soft Bait

    $1.00 - $4.49

    Strike King Mr. Crappie Lightning Shad is an excellent soft plastic bait for crappie as well as other panfish. The Lightning Shad features a standard shad style body with a slender tapered tail. The body offers an excellent baitfish profile while the...

  • Z-Man Football NedZ Jig Heads

    Z-MAN

    Z-Man Football NedZ Jig Heads

    $5.99

    The Z-Man Football NedZ Jigheads are a game-changer for anglers targeting deeper waters. These football-shaped jig heads are designed to navigate rocky bottom lakes and rivers with ease. The unique head design allows it to shake the bait around as it...

  • Z-Man Finesse Wormz

    Z-MAN

    Z-Man Finesse Wormz

    $2.39 - $3.99

    Whether Texas-rigged on a drop shot or shakey head, the Z-Man Finesse Wormz' realistic profile and natural action are ideal for finesse presentations. Salt- impregnated for added fish attraction, the durability of their 10X tougher ElaZtech construction...

  • Z-Man Hula Stickz

    Z-MAN

    Z-Man Hula Stickz

    $2.39 - $4.99

    Z-Man Hula Stickz feature a unique stick bait/tube hybrid body with four tentacles to create an incredible life-like action that mimics the real thing. It is constructed with ElaZtech salt-infused soft plastics that is 10 times more durable than others...

  • Zoom Salty Super Flukes

    ZOOM

    Zoom Salty Super Flukes

    $4.59 - $5.79

    Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive to all kinds of fish in both fresh and salt water, but big bass really like them...

  • Hag's Tsunami Tungsten Football Jig PBJ 1/2 Oz

    HAG'S BAITS

    Hag's Tsunami Tungsten Football Jig PBJ 1/2 Oz

    $4.99

    Built for enhanced sensitivity, the Hag's Tsunami Tungsten Football Jig is made with a premium tungsten material that increases angler feel of subtle bites and bottom contact. The high-density tungsten construction offers a compact profile and the...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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