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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • DEPS Sakamata Shad 5" 6Pk Electric Shad

    DEPS

    DEPS Sakamata Shad 5" 6Pk Electric Shad

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...

  • Leland Lures Crappie Magnet Roo 10Pk Wizards Glow

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Wizards Glow

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Trout Mag 9Pk Sunrise 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Sunrise 1/64oz

    $2.29

    The Leland Lures Trout Mag is a highly effective and versatile lure that has gained popularity among trout and panfish anglers across America. Its unique design features a lead-free shad-dart jig head combined with a split tail worm, perfectly...

  • Leland Lures Trout Mag 9Pk White 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk White 1/64oz

    $2.29

    The Leland Lures Trout Mag 9Pk White 1/64oz is a highly effective lure for catching trout and panfish. Its lead-free design makes it an attractive option for anglers who prioritize environmental sustainability. The small size of this lure, measuring 1...

  • Leland Lures Crappie Magnet Roo 10Pk Mardi Gras

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Mardi Gras

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Crappie Magnet Hammer 8Pk Enid-Pink

    LELAND LURES

    Leland Lures Crappie Magnet Hammer 8Pk Enid-Pink

    $2.49

    The Leland Lures Crappie Magnet Hammer is a top choice for anglers targeting big crappie in open, shallow water. Its unique design, engineered for use with forward-facing sonar, allows for precision targeting. This versatile bait excels in various...

  • Leland Lures Trout Mag 9Pk Millie 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Millie 1/64oz

    $2.29

    The Leland Lures Trout Mag 9Pk Millie 1/64oz is a highly effective and versatile lure designed to mimic the natural food sources of trout and panfish. Its lead-free shad-dart jig head combined with a split tail worm perfectly replicates the larval...

  • DEPS Cover Scat 3.5" 6Pk Indy Sagi

    DEPS

    DEPS Cover Scat 3.5" 6Pk Indy Sagi

    $10.99

    The Deps Cover Scat 3.5" 6Pk Indy Sagi is a top-of-the-line stick bait designed for fishing in heavy cover and vertical structure. Its unique design features a molded hook guard cup and belly hook slot, allowing for easy rigging and improved hook-up...

  • Leland Lures Crappie Magnet Roo 10Pk Shonuff

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Shonuff

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Picasso Tungsten Head Plain #3 1/16oz

    PICASSO

    Picasso Tungsten Head Plain #3 1/16oz

    $7.49

    The Picasso Tungsten Head Plain #3 1/16oz is a top-of-the-line fishing lure designed for anglers who demand the best. Made from 97% pure tungsten, this ball head provides stronger feedback when paired with electronics like Forward Facing Sonar. This...

  • Leland Lures Crappie Magnet Body 15Pk Spicy Mustard

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Spicy Mustard

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Spicy Mustard is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, providing a consistent attraction to crappie. The body of this lure has very little action, but its design...

  • Leland Lures Crappie Magnet Slab Bites Pink

    LELAND LURES

    Leland Lures Crappie Magnet Slab Bites Pink

    $3.49

    The Leland Lures Crappie Magnet Slab Bites Pink are designed to complement your existing Crappie Magnet setup. These durable bait pieces are made from a denser formula that allows them to stay on the hook longer, giving you more chances at landing a...

  • D&L Tackle Advantage Jig 1/4oz Watermelon Red

    D&L TACKLE

    D&L Tackle Advantage Jig 1/4oz Watermelon Red

    $3.49

    The D&L Tackle Advantage Jig 1/4oz Watermelon Red is a versatile fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides an attractive presentation to fish, while the rubber skirt collar keeps it securely...

  • DEPS Sakamata Shad 2" 15Pk Green Pumpkin

    DEPS

    DEPS Sakamata Shad 2" 15Pk Green Pumpkin

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan, offering a new take on the classic soft jerkbait. Its unique body shape and hydrodynamic profile provide low water flow resistance, making it easy to...

  • DEPS Sakamata Shad 4" 8Pk Pearl Glitter

    DEPS

    DEPS Sakamata Shad 4" 8Pk Pearl Glitter

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...

  • NetBait Paca Chunk 3" 6Pk Green Pumpkin Blue

    NETBAIT

    NetBait Paca Chunk 3" 6Pk Green Pumpkin Blue

    $3.19

    The NetBait Paca Chunk 3" 6Pk Green Pumpkin Blue is a highly effective bait that combines the action of its patented claws with the powerful scent technology of BaitFuel. This unique combination delivers a highly attractive presentation that provokes...

  • Mepps Bucktail Jig 1/2oz Orange Yellow

    MEPPS

    Mepps Bucktail Jig 1/2oz Orange Yellow

    $2.99

    The Mepps Bucktail Jig 1/2oz Orange Yellow is a top-of-the-line fishing lure designed to catch a variety of fish species. Its chip-resistant paint ensures long-lasting performance, while the durable VMC hook withstands even the toughest bites. This jig...

  • Leland Lures Trout Mag 9Pk Rainbow Glitter 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Rainbow Glitter 1/64oz

    $2.29

    The Leland Lures Trout Mag is a highly effective and versatile lure that perfectly replicates the natural food sources of trout and panfish. Its lead-free design makes it an excellent choice for anglers who prioritize environmental responsibility. The...

  • Megabass Sleeper Gill Swimbait 3.2" Gill

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Gill

    $12.99

    The Megabass Sleeper Gill Swimbait 3.2" Gill is a versatile swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy approaches through...

  • Megabass Sleeper Gill Swimbait 3.2" Wild Gill

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Wild Gill

    $12.99

    The Megabass Sleeper Gill Swimbait 3.2" Wild Gill is a versatile swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy approaches...

  • 6th Sense Panorama 2 Ghost Pro Shad

    6TH SENSE

    6th Sense Panorama 2 Ghost Pro Shad

    $7.99

    The 6th Sense Panorama 2 Ghost Pro Shad is a highly realistic soft plastic swimbait designed to mimic baitfish with natural movement and detailed paint schemes. Its ultra-realistic design makes it an excellent choice for panfish and finesse applications,...

  • D&L Tackle Advantage Jig 3/8oz Barren Craw

    D&L TACKLE

    D&L Tackle Advantage Jig 3/8oz Barren Craw

    $3.49

    The D&L Tackle Advantage Jig 3/8oz Barren Craw is a versatile and effective fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides a lifelike appearance, while the rubber skirt collar ensures that the...

  • 6th Sense Whale Swimbait 3pk Pro Blue

    6TH SENSE

    6th Sense Whale Swimbait 3pk Pro Blue

    $9.99

    The 6th Sense Whale Swimbait 3pk Pro Blue is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The Whale 6.0's 3D-eyes...

  • NetBait Paca Chunk 3" 6Pk Summer Craw

    NETBAIT

    NetBait Paca Chunk 3" 6Pk Summer Craw

    $3.19

    The NetBait Paca Chunk 3" 6Pk Summer Craw is a highly effective bait that combines the action of its patented claws with the powerful scent technology of BaitFuel. This unique combination delivers an irresistible presentation to fish, making it a top...

  • Leland Lures Crappie Magnet Hammer 8Pk Gunmetal

    LELAND LURES

    Leland Lures Crappie Magnet Hammer 8Pk Gunmetal

    $2.49

    The Leland Lures Crappie Magnet Hammer 8Pk Gunmetal is a top-of-the-line crappie bait designed for shallow water fishing. Its unique design allows it to be easily paired with forward-facing sonar, making it a precision targeting tool for anglers. This...

  • Leland Lures Trout Magnet D2 Jig 3Pk Toad 1/16oz

    LELAND LURES

    Leland Lures Trout Magnet D2 Jig 3Pk Toad 1/16oz

    $7.49

    The Trout Magnet D2 Jig from Leland's Lures is a game-changer for anglers. Its unique head shape, formed through a one-of-a-kind mold, mimics the appearance of injured baitfish, making it irresistible to a variety of species including trout, crappie,...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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