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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • SPRO Aruku Shad Lipless Crankbait 75 mm Red Tiger

    SPRO

    SPRO Aruku Shad Lipless Crankbait 75 mm Red Tiger

    $7.99

    A SPRO Aruku Shad Lipless Crankbait stands on its nose when retrieved, mimicking a feeding shad. This unique nose-down action slides the lipless shad crankbait through underwater vegetation almost seamlessly. You'll reach for bass concealed in weed beds...

  • Jackall Drift Fry 5.2" Spawn Wakasagi

    SHIMANO

    Jackall Drift Fry 5.2" Spawn Wakasagi

    $12.99

    The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are for anglers who need a finesse bait that maintains depth...

  • Northland Tackle Metallic Fire-Ball Jig 3/8 oz Gold

    NORTHLAND

    Northland Tackle Metallic Fire-Ball Jig 3/8 oz Gold

    $6.99

    The METALLIC FIRE-BALL JIG is a highly reflective "metallic" ball-head that attracts fish with its sparkling "shiner" minnow finish. Its molded with our lethal "short-shank" wide gap hook, and features lifelike "holographic" 3D eye-balls that reflect...

  • Jackall Drift Fry 5.2" Sweet Ketabasu

    SHIMANO

    Jackall Drift Fry 5.2" Sweet Ketabasu

    $12.99

    The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are for anglers who need a finesse bait that maintains depth...

  • Jackall Drift Fry 5.2" Stealth Neon Shad

    SHIMANO

    Jackall Drift Fry 5.2" Stealth Neon Shad

    $12.99

    The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are for anglers who need a finesse bait that maintains depth...

  • Hideup Coike Original Shrimp 65mm Rainbow Shad

    SPRO

    Hideup Coike Original Shrimp 65mm Rainbow Shad

    $14.99

    Finicky bass can ignore many lures, but the Hideup Coike Original Shrimp gives them no choice. This finesse soft plastic combines a realistic shrimp profile with fine hair fibers that pulse and breathe, creating subtle lifelike movement in the water. The...

  • SPRO Aruku Shad Lipless Crankbait 65 mm Mudbug Red

    SPRO

    SPRO Aruku Shad Lipless Crankbait 65 mm Mudbug Red

    $7.99

    A SPRO Aruku Shad Lipless Crankbait stands on its nose when retrieved, mimicking a feeding shad. This unique nose-down action slides the lipless shad crankbait through underwater vegetation almost seamlessly. You'll reach for bass concealed in weed beds...

  • Jackall Drift Fry 5.2" Prism Shad

    SHIMANO

    Jackall Drift Fry 5.2" Prism Shad

    $12.99

    The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are for anglers who need a finesse bait that maintains depth...

  • Worden's Maxi Jig 1/2 oz. Luminous

    WORDEN LURES

    Worden's Maxi Jig 1/2 oz. Luminous

    $3.49

    The Worden’s Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes...

  • SPRO Aruku Shad 75 Silent 5/8 oz Mudbug Red

    SPRO

    SPRO Aruku Shad 75 Silent 5/8 oz Mudbug Red

    $7.99

    The SPRO Aruku Shad 75 Silent is a new 75 mm, 5/8 oz lipless crankbait. When the fish are feeding on the shad, you want to throw the Aruku Shad 75. On pressured and spooky fish, use the silent version to bring a little more stealth.Specifications and...

  • Hideup Coike Original Shrimp 65mm Ebi Dappi

    SPRO

    Hideup Coike Original Shrimp 65mm Ebi Dappi

    $14.99

    Finicky bass can ignore many lures, but the Hideup Coike Original Shrimp gives them no choice. This finesse soft plastic combines a realistic shrimp profile with fine hair fibers that pulse and breathe, creating subtle lifelike movement in the water. The...

  • Nichols Lake Fork Flutter Spoon 5" Golden Shiner

    NICHOLS

    Nichols Lake Fork Flutter Spoon 5" Golden Shiner

    $9.99

    The renowned Nichols Lake Fork Flutter Spoon is one of the hottest spoons on the market, and for good reason! With the spooning technique gaining immense popularity in recent years, the 4 and 5-inch flutter options meet almost every need for any spoon...

  • Mister Twister Sassy Stingum Jighead 1/8 oz White

    MISTER TWISTER

    Mister Twister Sassy Stingum Jighead 1/8 oz White

    $3.99

    The Sassy Stingum Flat Jig Head is available in 1/4 oz., 1/16 oz., 1/8 oz., and 1/24 oz. sizes and is the latest in jig head design. Equipped with a sickle hook, these super sharp hooks were formulated with a curve in the hook that allows anglers to...

  • Mister Twister Sassy Stingum Jighead 1/16 oz Black

    MISTER TWISTER

    Mister Twister Sassy Stingum Jighead 1/16 oz Black

    $3.99

    The Sassy Stingum Flat Jig Head is available in 1/4 oz., 1/16 oz., 1/8 oz., and 1/24 oz. sizes and is the latest in jig head design. Equipped with a sickle hook, these super sharp hooks were formulated with a curve in the hook that allows anglers to...

  • Missile Baits Ike's Mini Swim Jig 3/16 Bruiser

    MISSILE BAITS

    Missile Baits Ike's Mini Swim Jig 3/16 Bruiser

    $5.99

    Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike “Ike” Iaconelli cruises the waters – its unmistakable 3D eyes really...

  • Missile Baits Spunk Shad 2 1/2 oz. Lava Craw

    MISSILE BAITS

    Missile Baits Spunk Shad 2 1/2 oz. Lava Craw

    $5.99

    The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture and...

  • Missile Baits Spunk Shad 3 1/2" Goby Bite

    MISSILE BAITS

    Missile Baits Spunk Shad 3 1/2" Goby Bite

    $5.99

    The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture and...

  • Storm Rattlin' Chug Bug 1/4 oz OG Bone

    STORM

    Storm Rattlin' Chug Bug 1/4 oz OG Bone

    $8.99

    This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.image

  • Storm Original Deep ThunderStick 4 3/8" Polecat

    STORM LURES

    Storm Original Deep ThunderStick 4 3/8" Polecat

    $6.99

    The Storm Original Deep ThunderStick has long been a go-to lure for anglers chasing walleye, salmon, trout, and other predators holding deep. Built from the original ThunderStick molds, it combines a proven injured baitfish action with premium VMC hooks...

  • Storm Rattlin' Chug Bug 3/8 oz Pure Chrome

    STORM

    Storm Rattlin' Chug Bug 3/8 oz Pure Chrome

    $8.99

    This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.image

  • Storm Rattlin' Chug Bug 3/8 oz Clown

    STORM

    Storm Rattlin' Chug Bug 3/8 oz Clown

    $8.99

    This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.image

  • Storm Rattlin' Chug Bug 3/8 oz OG Bone

    STORM

    Storm Rattlin' Chug Bug 3/8 oz OG Bone

    $8.99

    This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.image

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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