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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Deps Bullflat 4.8" 4 Pack Bluegill

    DEPS

    Deps Bullflat 4.8" 4 Pack Bluegill

    $11.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 4.8" 4 Pack Blue Melon

    DEPS

    Deps Bullflat 4.8" 4 Pack Blue Melon

    $11.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Yamamoto Fuzzy Senko 5" Green Pumpkin Black Fleck

    GARY YAMAMOTO

    Yamamoto Fuzzy Senko 5" Green Pumpkin Black Fleck

    $9.99

    Based on one of the most legendary baits to ever hit the bass fishing scene, the Yamamoto Fuzzy Senko gives fish a whole new profile and action they’re surely not accustomed to. Crafted with the same dense Senko body that has fooled countless bass...

  • Yamamoto Fuzzy Senko 5" Watermelon Black & Red

    GARY YAMAMOTO

    Yamamoto Fuzzy Senko 5" Watermelon Black & Red

    $9.99

    Based on one of the most legendary baits to ever hit the bass fishing scene, the Yamamoto Fuzzy Senko gives fish a whole new profile and action they’re surely not accustomed to. Crafted with the same dense Senko body that has fooled countless bass...

  • Deps Bullflat 3" 6 Pack Black

    DEPS

    Deps Bullflat 3" 6 Pack Black

    $10.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 3.8" 6 Pack Bluegill

    DEPS

    Deps Bullflat 3.8" 6 Pack Bluegill

    $11.49

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 4.8" 4 Pack Watermelon Blue Flake
    Sold Out

    DEPS

    Deps Bullflat 4.8" 4 Pack Watermelon Blue Flake

    $11.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 3.8" 6 Pack Green Pumpkin Chartreuse
    Sold Out

    DEPS

    Deps Bullflat 3.8" 6 Pack Green Pumpkin Chartreuse

    $11.49

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 4.8" 4 Pack Black Blue Flake
    Sold Out

    DEPS

    Deps Bullflat 4.8" 4 Pack Black Blue Flake

    $11.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 3.8" 6 Pack Watermelon Blue Flake
    Sold Out

    DEPS

    Deps Bullflat 3.8" 6 Pack Watermelon Blue Flake

    $11.49

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 3" 6 Pack Watermelon Blue Flake
    Sold Out

    DEPS

    Deps Bullflat 3" 6 Pack Watermelon Blue Flake

    $10.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Frilled Shad Swimbait 4.7" Reservoir Shad

    DEPS

    Deps Frilled Shad Swimbait 4.7" Reservoir Shad

    $14.99

    Featuring a highly natural and streamlined baitfish profile, the Deps Frilled Shad uses a pronounced collared construction to produce a shivering swimming action and twisted body roll. Ideal for clear water or highly pressured situations, the Frilled...

  • Deps Bullflat 3.8" 6 Pack Black
    Sold Out

    DEPS

    Deps Bullflat 3.8" 6 Pack Black

    $11.49

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Deps Bullflat 3" 6 Pack Champagne Pepper Neon Pearl

    DEPS

    Deps Bullflat 3" 6 Pack Champagne Pepper Neon Pearl

    $10.99

    A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a...

  • Yamamoto Uni Grn Pump Purple & Copper Flk
    Sold Out

    GARY YAMAMOTO

    Yamamoto Uni Grn Pump Purple & Copper Flk

    $14.99

    A lifelike urchin-style bait designed for maximum effectiveness, the Yamamoto Uni provides an outstanding alternative when bass have become conditioned to typical soft plastics. Made using a custom formula that enhances buoyancy and action, the Yamamoto...

  • Rapala Crush City Bronco Bug 4" Green Pumpkin
    Sold Out

    RAPALA

    Rapala Crush City Bronco Bug 4" Green Pumpkin

    $6.49

    Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, to create a unique bait and action that most bass haven’t seen before. Two large vertical...

  • Bobby Garland Live Roam'r Minnow 1.75" 15pk Pecan Cream
    Sold Out

    BOBBY GARLAND

    Bobby Garland Live Roam'r Minnow 1.75" 15pk Pecan Cream

    $3.99

    Introducing a new size and profile to the Bobby Garland lineup, the Bobby Garland Live Roam'r Minnow is a realistic bite-sized minnow that’s precisely designed to target “roaming” crappie with forward-facing sonar technology. Featuring a streamlined...

  • Megabass Magdraft 5" Swimbait 3/4 Oz Pink Shiner

    MEGABASS

    Megabass Magdraft 5" Swimbait 3/4 Oz Pink Shiner

    $14.99

    The ideal soft-bodied swimbait for fishing open waters or tight to vegetation and other types of cover, the Megabass Magdraft 5” Swimbait delivers the same innovative features and fish-catching action as the original, now in a smaller and lighter size...

  • Megabass Magdraft 5" Swimbait 3/4 Oz Chart Back
    Sold Out

    MEGABASS

    Megabass Magdraft 5" Swimbait 3/4 Oz Chart Back

    $14.99

    The ideal soft-bodied swimbait for fishing open waters or tight to vegetation and other types of cover, the Megabass Magdraft 5” Swimbait delivers the same innovative features and fish-catching action as the original, now in a smaller and lighter size...

  • Megabass Magdraft 5" Swimbait 3/4 Oz Kisyu Ayu

    MEGABASS

    Megabass Magdraft 5" Swimbait 3/4 Oz Kisyu Ayu

    $14.99

    The ideal soft-bodied swimbait for fishing open waters or tight to vegetation and other types of cover, the Megabass Magdraft 5” Swimbait delivers the same innovative features and fish-catching action as the original, now in a smaller and lighter size...

  • Megabass Magdraft 5" Swimbait 3/4 Oz Borealis Shad
    Sold Out

    MEGABASS

    Megabass Magdraft 5" Swimbait 3/4 Oz Borealis Shad

    $14.99

    The ideal soft-bodied swimbait for fishing open waters or tight to vegetation and other types of cover, the Megabass Magdraft 5” Swimbait delivers the same innovative features and fish-catching action as the original, now in a smaller and lighter size...

  • Yamamoto Uni Natural Shad
    Sold Out

    GARY YAMAMOTO

    Yamamoto Uni Natural Shad

    $14.99

    A lifelike urchin-style bait designed for maximum effectiveness, the Yamamoto Uni provides an outstanding alternative when bass have become conditioned to typical soft plastics. Made using a custom formula that enhances buoyancy and action, the Yamamoto...

  • Yamamoto Uni Watermelon Bk & Rd Flk
    Sold Out

    GARY YAMAMOTO

    Yamamoto Uni Watermelon Bk & Rd Flk

    $14.99

    A lifelike urchin-style bait designed for maximum effectiveness, the Yamamoto Uni provides an outstanding alternative when bass have become conditioned to typical soft plastics. Made using a custom formula that enhances buoyancy and action, the Yamamoto...

  • Yamamoto Uni Grn Pumpkin Bk Flk
    Sold Out

    GARY YAMAMOTO

    Yamamoto Uni Grn Pumpkin Bk Flk

    $14.99

    A lifelike urchin-style bait designed for maximum effectiveness, the Yamamoto Uni provides an outstanding alternative when bass have become conditioned to typical soft plastics. Made using a custom formula that enhances buoyancy and action, the Yamamoto...

  • Yamamoto Uni Black Blue Flk
    Sold Out

    GARY YAMAMOTO

    Yamamoto Uni Black Blue Flk

    $14.99

    A lifelike urchin-style bait designed for maximum effectiveness, the Yamamoto Uni provides an outstanding alternative when bass have become conditioned to typical soft plastics. Made using a custom formula that enhances buoyancy and action, the Yamamoto...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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