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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Big Joshy Swimbaits Minnow Soft Bait 2 1/3" White

    BIG JOSHY

    Big Joshy Swimbaits Minnow Soft Bait 2 1/3" White

    $6.49

    Every Big Joshy Swimbaits Minnow Soft Bait is the result of a fine-tuning process that starts with hand-carved masters (not a copy of another's minnow swimbait) and ends with rigorous testing to ensure each Big Joshy Swimbaits Minnow produces exciting...

  • 6th Sense Panorama Softbait 2.8" Live Goby

    6TH SENSE

    6th Sense Panorama Softbait 2.8" Live Goby

    $9.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Shindo Shad 6" Green Gizzard

    6TH SENSE

    6th Sense Shindo Shad 6" Green Gizzard

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • 6th Sense Panorama Softbait 3.5" Clearwater Shad

    6TH SENSE

    6th Sense Panorama Softbait 3.5" Clearwater Shad

    $9.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Shindo Shad 6" Ghost Pro Shad

    6TH SENSE

    6th Sense Shindo Shad 6" Ghost Pro Shad

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • 6th Sense Shindo Shad 6" Ghost Minnow

    6TH SENSE

    6th Sense Shindo Shad 6" Ghost Minnow

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • 6th Sense Panorama Softbait 2" Live Shad

    6TH SENSE

    6th Sense Panorama Softbait 2" Live Shad

    $9.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • Big Joshy Goby 5pk 3.5" Shad

    BIG JOSHY

    Big Joshy Goby 5pk 3.5" Shad

    $5.99

    Specifications and Features: Perfect for twitching on a drop shot rig, or try dragging and hopping on a jig. Hand made, one of a kind design with ultra lifelike details, action, and colors. Buoyant enough to stay horizontal on a drop shot hook for a very...

  • 6th Sense Panorama Softbait 2.8" Live Gizzard Shad

    6TH SENSE

    6th Sense Panorama Softbait 2.8" Live Gizzard Shad

    $9.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Panorama Softbait 5" Shad Clone

    6TH SENSE

    6th Sense Panorama Softbait 5" Shad Clone

    $7.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Panorama Softbait 2.8" Live Sunfish

    6TH SENSE

    6th Sense Panorama Softbait 2.8" Live Sunfish

    $7.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Shindo Shad 6" Champagne Shad

    6TH SENSE

    6th Sense Shindo Shad 6" Champagne Shad

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • 6th Sense Panorama Softbait 2.8" Live Shad

    6TH SENSE

    6th Sense Panorama Softbait 2.8" Live Shad

    $9.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Flush Swimbait 5.2" Pearl Chrome

    6TH SENSE

    6th Sense Flush Swimbait 5.2" Pearl Chrome

    $4.99

    The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits remarkable stability in the water by incorporating a small...

  • 6th Sense Flush Swimbait 5.2" Gizzard Shad

    6TH SENSE

    6th Sense Flush Swimbait 5.2" Gizzard Shad

    $4.99

    The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits remarkable stability in the water by incorporating a small...

  • Big Joshy Goby 5pk 3.5" Candy

    BIG JOSHY

    Big Joshy Goby 5pk 3.5" Candy

    $5.99

    Specifications and Features: Perfect for twitching on a drop shot rig, or try dragging and hopping on a jig. Hand made, one of a kind design with ultra lifelike details, action, and colors. Buoyant enough to stay horizontal on a drop shot hook for a very...

  • 6th Sense Flush 7.5 Heavy Shad Pearl

    6TH SENSE

    6th Sense Flush 7.5 Heavy Shad Pearl

    $6.99

    The 6th Sense Lure Lab decided a bigger version would be a great addition to the soft jerkbait lineup. Measuring at 7.5 inches, the Flush 7.5 Heavy was injected with a special formula that puts more weight in the keel style belly. This formulation allows...

  • Big Joshy Goby 5pk 3.5" Bullhead

    BIG JOSHY

    Big Joshy Goby 5pk 3.5" Bullhead

    $5.99

    Specifications and Features: Perfect for twitching on a drop shot rig, or try dragging and hopping on a jig. Hand made, one of a kind design with ultra lifelike details, action, and colors. Buoyant enough to stay horizontal on a drop shot hook for a very...

  • 6th Sense Flush Swimbait 5.2" Bubblegum Pink

    6TH SENSE

    6th Sense Flush Swimbait 5.2" Bubblegum Pink

    $5.99

    The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits remarkable stability in the water by incorporating a small...

  • 6th Sense Panorama Softbait 2" Clearwater Shad

    6TH SENSE

    6th Sense Panorama Softbait 2" Clearwater Shad

    $9.99

    The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary, setting the bar for creativity and realism in the...

  • 6th Sense Flush Swimbait 5.2" Shad Pearl

    6TH SENSE

    6th Sense Flush Swimbait 5.2" Shad Pearl

    $4.99

    The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits remarkable stability in the water by incorporating a small...

  • 6th Sense Flush 7.5 Heavy Baby Crappie

    6TH SENSE

    6th Sense Flush 7.5 Heavy Baby Crappie

    $4.99

    The 6th Sense Lure Lab decided a bigger version would be a great addition to the soft jerkbait lineup. Measuring at 7.5 inches, the Flush 7.5 Heavy was injected with a special formula that puts more weight in the keel style belly. This formulation allows...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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