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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Rapala Jointed Shad Rap

    RAPALA

    Rapala Jointed Shad Rap

    $8.99

    Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...

  • Rapala Shallow Shad Rap

    RAPALA

    Rapala Shallow Shad Rap

    $8.99 - $9.99

    The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...

  • Berkley Deep Hit Stick

    BERKLEY

    Berkley Deep Hit Stick

    $7.99

    The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...

  • Rapala Jigging Rap Magnum

    RAPALA

    Rapala Jigging Rap Magnum

    $9.99

    The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...

  • Berkley Dime

    BERKLEY

    Berkley Dime

    $9.99

    At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth crankbait, the Berkley Dime is a durable plastic bait...

  • Rapala Deep Tail Dancer

    RAPALA

    Rapala Deep Tail Dancer

    $13.99

    Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...

  • Berkley Gulp! Jumbo Leech Soft Bait

    BERKLEY

    Berkley Gulp! Jumbo Leech Soft Bait

    $7.99

    A Berkley Gulp! Jumbo Leech Soft Bait sends bass, walleye, and a host of more fun-fighting fish into binge-eating sprees! The proven flavor and extreme scent dispersion of the Gulp! Leech expands the strike zone and pairs convincingly with the Jumbo...

  • Z-Man Power Finesse Shroomz Weedless Jig Heads

    Z-MAN

    Z-Man Power Finesse Shroomz Weedless Jig Heads

    $6.99

    Z-Man Power Finesse ShroomZ Weedless Jig Heads are built with a compact head profile and a heavy-duty 3/0 hook to accommodate larger finesse baits. Each jig head includes a multi-strand wire weedguard that helps prevent snags around vegetation, rock, or...

  • Rapala CrushCity Hedgehog

    RAPALA

    Rapala CrushCity Hedgehog

    $6.49

    The Rapala CrushCity Hedgehog redefines soft plastic creature baits for bass with its compact 4-inch design and intricate details. Equipped with primary curl tail appendages, this bait flutters even at slow speeds, while forward-facing legs add subtle...

  • Berkley Krej FFS Jerkbait

    BERKLEY

    Berkley Krej FFS Jerkbait

    $14.99

    The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column, only to fall backward towards its target. The Berkley...

  • Berkley PowerBait Garlic Scent Floating Trout Worm

    BERKLEY

    Berkley PowerBait Garlic Scent Floating Trout Worm

    $4.99

    The Berkley PowerBait Garlic Scent Floating Trout Worm attracts with a three inches long segmented body that gives off more vibration and swimming action than comparable worm baits. Plus, the PowerBait Floating Trout Worm is jam-packed with garlic scent...

  • Berkley Gulp! Leech Soft Bait

    BERKLEY

    Berkley Gulp! Leech Soft Bait

    $7.99

    A Berkley Gulp! Leech Soft Bait might be the medicine you need to stop messing with the hassle of live bait and other soft baits! Draw blood by using them as a trailer when you're flipping for bass or casting for walleye. As the Gulp! Leech delivers a...

  • Keitech Little Spiders

    KEITECH

    Keitech Little Spiders

    $6.29

    The Keitech Little Spider 3" 8Pk Green Pumpkin Blue Flake is a compact yet highly effective spider jig designed for finesse fishing. Its PVC rubber compound construction provides elasticity and buoyancy, giving it more life and increasing the chances of...

  • Spro Bite Powder USA

    SPRO

    Spro Bite Powder USA

    $11.99

    Call in big ones using the natural allure of Nories Bite Powder Fish Attractant, the same secret scent used by iconic Japanese angler Taku Ito that adds a powerful taste to your favorite soft plastics. Utilizing a special formula of ingredients, Nories...

  • Trout Magnet D2 Jig 1/8 Oz Black

    LELAND LURES

    Trout Magnet D2 Jig 1/8 Oz Black

    $7.29

    The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

  • Trout Magnet D2 Jig 1/8 Oz Southern Belle

    LELAND LURES

    Trout Magnet D2 Jig 1/8 Oz Southern Belle

    $7.29

    The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

  • Trout Magnet D2 Jig 1/16 Oz Black

    LELAND LURES

    Trout Magnet D2 Jig 1/16 Oz Black

    $7.29

    The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

  • Trout Magnet D2 Jig 1/16 Oz Southern Belle

    LELAND LURES

    Trout Magnet D2 Jig 1/16 Oz Southern Belle

    $7.29

    The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

  • Trout Magnet D2 Jig 1/16 Oz Stocker Bow

    LELAND LURES

    Trout Magnet D2 Jig 1/16 Oz Stocker Bow

    $7.29

    The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

  • Trout Magnet D2 Jig 1/8 Oz Stocker Bow

    LELAND LURES

    Trout Magnet D2 Jig 1/8 Oz Stocker Bow

    $7.29

    The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

  • Fishing Addiction Gear Perch Slammer Rig Silver 13

    FISHING ADDICTION

    Fishing Addiction Gear Perch Slammer Rig Silver 13

    $2.99

    The Fishing Addiction Gear Perch Slammer Rig is a hand-tied, 24-inch rig made for anglers who need a tough, reliable setup for targeting panfish and larger non-target species like sheepshead. Featuring sharp Aberdeen hooks, this rig is designed to handle...

  • Fishing Addiction Gear Perch Slammer Rig Red 8

    FISHING ADDICTION

    Fishing Addiction Gear Perch Slammer Rig Red 8

    $2.99

    The Fishing Addiction Gear Perch Slammer Rig is a hand-tied, 24-inch rig made for anglers who need a tough, reliable setup for targeting panfish and larger non-target species like sheepshead. Featuring sharp Aberdeen hooks, this rig is designed to handle...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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