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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Z-Man Graph ShadZ

    Z-MAN

    Z-Man Graph ShadZ

    $7.99

    The Z-Man Graph ShadZ furnishes anglers with a serious advantage when using forward-facing sonar to target bass. This pre-rigged jig head features a soft shad body made from 10X Tough ElaZtech material, offering durability and lifelike movement. The...

  • Strike King Skip'N Buzz Skipping Buzzbait

    STRIKE KING

    Strike King Skip'N Buzz Skipping Buzzbait

    $8.99

    The Strike King Skip'N Buzz Skipping Buzzbait exhibits some significant changes so that it can target out-of-reach fish. The lure is specifically built to help anglers reach where few lures will go! Strike King and pro angler Andy Montgomery devised the...

  • Z-Man Micro TRD

    Z-MAN

    Z-Man Micro TRD

    $4.99

    A Z-Man Micro TRD finesse soft bait targets crappie and panfish yet remains irresistible to multiple game fish, including trout, bass, perch, and more! The 1 3/4 inch Micro TRD, a downsized version of the popular Finesse TRD (The Real Deal) bait series,...

  • Z-Man Tiny TicklerZ

    Z-MAN

    Z-Man Tiny TicklerZ

    $4.99

    The Z-Man Tiny TicklerZ should look familiar to fans of the popular, fish-catching 1.75-inch TRD TicklerZ. This scaled-down version is one of the most versatile panfish and trout profiles, offering extraordinary softness, buoyancy, and durability. The...

  • Strike King Tour Grade Double Willow Spinnerbait

    STRIKE KING

    Strike King Tour Grade Double Willow Spinnerbait

    $10.99

    The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural color patterns, this light wire framed spinnerbait...

  • Z-Man ChatterSpike
    Sales Badge Icon

    Z-MAN

    Z-Man ChatterSpike

    $5.49
    $4.99

    The Z-Man ChatterSpike is an ultra-refined chatterbait trailer with creative engineering that enhances the performance of bladed jigs. Precise V-shaped ridges highlight the chatterbait fishing trailer and help to produce the tight, crisp action the...

  • Strike King Thunder Cricket Vibrating Swim Jig

    STRIKE KING

    Strike King Thunder Cricket Vibrating Swim Jig

    $2.99 - $12.99

    Strike King Thunder Cricket Vibrating Swim Jig is taking high honors at the top of its class. Tournament bass fishermen are sure to have the Thunder Cricket in their fishing arsenal. Features like the stainless steel painted blade, and the Owner Jungle...

  • Z-Man TRD GobyZ
    Sales Badge Icon

    Z-MAN

    Z-Man TRD GobyZ

    $4.99
    $3.99

    The Z-Man TRD GobyZ naturally entices bass where goby bait fish flourish in the Great Lakes and beyond. The 2.4-inch TRD GobyZ extends the Z-Man TRD baits lineup of finesse offerings with an adaptable shape that compresses as easily as the real McCoy...

  • Z-Man Micro Goat

    Z-MAN

    Z-Man Micro Goat

    $4.99

    The Z-Man Micro Goat depicts the popular Goat profile with twin action tails and is much smaller than the Z-Man Baby Goat, downsized here to 1.75" for micro finesse applications. The uniquely cupped paddle tail produces thumping action at all retrieve...

  • Z-Man Shadtron LT Swimbait 6"

    Z-MAN

    Z-Man Shadtron LT Swimbait 6"

    $17.99

    The Z-Man Shadtron LT Swimbait mimics a shad’s natural movement with its wedge-shaped tail, drawing strikes even on slow retrieves. This 6-inch soft swimbait features an innovative over/under line-through harness, allowing anglers to rig it...

  • Strike King Denny Brauer Baby Structure Jig

    STRIKE KING

    Strike King Denny Brauer Baby Structure Jig

    $6.99

    The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and...

  • Strike King Hybrid Hunter Shallow Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Shallow Crankbait

    $11.99

    A Strike King Hybrid Hunter Shallow Crankbait generates hard-thumping exaggerated hunting action in shallow water! The Hybrid Hunter shallow crankbait for bass features a fat-bodied, flat-sided shape, an L-shaped 90-degree bill, and emits a thunderous...

  • Strike King Mr. Crappie Sausage Head - Under Spin

    STRIKE KING

    Strike King Mr. Crappie Sausage Head - Under Spin

    $5.99

    These Strike King Mr. Crappie Sausage Head - Under Spin jig heads are engineered to deflect off cover, directing the Eagle Claw hook point away from snags. The innovative Sausage Head's creator, legendary pro angler and designer, Wally Marshall, asserts,...

  • Strike King Hybrid Hunter Jr. Shallow Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Jr. Shallow Crankbait

    $10.99 - $11.99

    The Strike King Hybrid Hunter Jr. Shallow Crankbait for bass and pike prowls areas 1-5 feet deep with side-to-side hunting actions. Don't be surprised if you trigger feeding competitions among your targets! The key to the effectiveness of the 3 inches...

  • Strike King Gravel Dawg Crankbait

    STRIKE KING

    Strike King Gravel Dawg Crankbait

    $11.99

    The Strike King Gravel Dawg Crankbait is a top-performing medium-diving crankbait that can easily maneuver through rock, wood, and grass, thanks to its wide wobble action. It is available in two different versions: the Gravel Dawg 8 and Gravel Dawg 10...

  • Strike King Mr. Crappie Sausage Head Jig Heads

    STRIKE KING

    Strike King Mr. Crappie Sausage Head Jig Heads

    $3.99 - $5.99

    The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve the perfect hook set every time...

  • Strike King Hybrid Hunter Jr. Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Jr. Crankbait

    $10.99

    Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...

  • Strike King Hybrid Hunter Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Crankbait

    $11.99

    Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

  • Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious

    STRIKE KING

    Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious

    $4.99

    A Mr. Crappie Pre-Rigged Slabalicious Sausage Spin features a silver 3/4-inch hammered willow leaf blade and the innovative Mr. Crappie Sausage jig head pre-rigged with the distinct, eye-popping colors and explosive designs of the Slabalicious soft bait...

  • Strike King Bitsy Jerkbait

    STRIKE KING

    Strike King Bitsy Jerkbait

    $6.99

    The Strike King Bitsy Jerkbait is a 1/16 oz. minnow crankbait designed to excel in small ponds, creeks, and lakes. This tiny version of the Strike King KVD jerkbait lures maintains the same roll, wiggle, and flash ratio as the original. Its super small...

  • Berkley PowerBait MaxScent Chigger Craw Soft Bait

    BERKLEY

    Berkley PowerBait MaxScent Chigger Craw Soft Bait

    $7.99

    The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...

  • VMC Hard Ball Jig Heads

    VMC

    VMC Hard Ball Jig Heads

    $2.49 - $4.19

    VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors...

  • Berkley PowerBait Nessie Glide Bait

    BERKLEY

    Berkley PowerBait Nessie Glide Bait

    $7.99 - $12.99

    The Berkley PowerBait Nessie Glide Bait is a lure with enough intrigue for experienced anglers with the method and characteristics that allow entry for the Everyman to use such advanced techniques. The Berkley Powerbait Nessie Soft Glide Bait can act...

  • Berkley PowerBait Paddlin' PowerStinger

    BERKLEY

    Berkley PowerBait Paddlin' PowerStinger

    $8.99

    The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait PowerStinger swimbaits imitate the look and motion that bass...

  • Rapala CrushCity Bronco Bug

    RAPALA

    Rapala CrushCity Bronco Bug

    $6.49 - $6.99

    When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4" Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...

  • Rapala Rippin' Blade Bait

    RAPALA

    Rapala Rippin' Blade Bait

    $9.99

    The Rapala Rippin' Blade Bait is an excellent option for a blade bait that delivers instant vibration, even at slow speeds. This Rapala blade bait sports a slender, heavy-profile metal frame and a plastic body that falls upright for perfect balance,...

  • Rapala CrushCity Cleanup Craw

    RAPALA

    Rapala CrushCity Cleanup Craw

    $6.49 - $6.99

    A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5" long with claws that provide tight-kicking action. The CrushCity crawfish bait...

  • Rapala Gold Miner 30 Deep Diver

    RAPALA

    Rapala Gold Miner 30 Deep Diver

    $10.99

    The Rapala Gold Miner 30 Deep Diver gets down fast to 30 ft., ready for walleye, lake trout, and salmon lurking deep. This 4 3/4 in., 3/4 oz. lure stands out with a wide-swinging tail action and a rattling body that commands attention. Built tough for...

  • Rapala PXR Mavrik 110 Jerkbait

    RAPALA

    Rapala PXR Mavrik 110 Jerkbait

    $14.99

    The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending jerkbait, the PXR Mavrick targets bass and other freshwater predators with hard-cutting, semi-erratic...

  • Rapala Ott's Garage OG Rocco 5 Crankbait

    RAPALA

    Rapala Ott's Garage OG Rocco 5 Crankbait

    $11.99

    Rapala Ott's Garage OG Rocco 5 Crankbait is a balsa wood silent killer from designer and Bassmaster Classic champion Ott Defoe. The Rapala Rocco OG has no sound, so the buoyant round balsa bait is a solid choice where bass have learned that loud-knocking...

  • Rapala OG Tiny Deep Series Crankbait

    RAPALA

    Rapala OG Tiny Deep Series Crankbait

    $9.99

    This Rapala OG Tiny Deep Series Crankbait is the deeper-diving variety, running to 7 feet. The Rapala Ott's Garage Deep Tiny 07 crankbaits, like their OGT04 siblings, weigh 5/16 oz and are constructed from premium balsa wood, a circuit board lip, and VMC...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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