What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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RAPALA

Rapala Ultra Light Shad Crankbaits

$7.99

The Rapala Ultra Light Shad Crankbaits are designed to attract big fish with their small size and rugged construction. Made from durable plastic, these crankbaits can withstand the force of a large fish biting down on them. The external scaling and...

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6TH SENSE

6th Sense Quake Lipless Crankbaits

MSRP:

Was:

Now: $8.99 - $9.99

The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and increase vibrations, making it stand out from other...

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ZOOM

Zoom Fat Albert Twin Tail Grubs

MSRP:

Was:

Now: $3.29 - $4.29

The Zoom Fat Albert Twin Tail Grubs are designed to mimic the movement of injured baitfish, triggering a strong response from bass. These grubs feature a unique twin tail-spinning action that creates a fluttering motion as soon as they hit the water...

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STRIKE KING

Strike King 3X ElazTech Zero

$3.99

The Strike King 3X ElazTech Zero is a revolutionary stick bait designed for anglers who demand durability and performance. Made with Strike King's innovative 3X plastics, this bait is built to withstand the rigors of fishing all day long. Unlike other...

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STRIKE KING

Strike King KVD Perfect Plastics Caffeine Shad

$4.99

The Strike King KVD Perfect Plastics Caffeine Shad is a topwater shad bait designed to mimic the action of a real shad. Its unique bubble tail gives it an unpredictable movement that attracts predators from both above and below the water's surface. This...

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STANLEY JIGS

Stanley Ribbit Frogs

MSRP:

Was:

Now: $4.49 - $5.19

The Stanley Ribbit Frogs are a top choice among anglers for their exceptional ability to attract bass. These lures offer heart-stopping action, making them a thrilling experience for fishermen. With their weedless design, they can be worked over various...

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ZOOM

Zoom Swimmin Chunk

$3.29

The Zoom Swimmin Chunk is a versatile trailer designed to enhance the appeal of various baits. Its unique design allows it to come alive with minimal movement, making it an attractive addition to spinnerbaits and buzzbaits. The ample body of the Swimmin...

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GAMAKATSU

Gamakatsu Superline Swimbait Head

MSRP:

Was:

Now: $5.99 - $6.99

The Gamakatsu Superline Swimbait Head is designed to mimic the appearance and movement of a real baitfish, making it an effective tool for catching a variety of species. Its streamlined shape allows for a natural action in the water, while the 60-degree...

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ZOOM

Zoom Z Craw

MSRP:

Was:

Now: $4.99 - $5.49

The Zoom Z Craw is a versatile and effective soft plastic lure designed for use in various fishing techniques. Its unique design allows it to be rigged easily, making it perfect for flipping, jig trailers, chatterbaits, and wobble jigs. The Zoom Z Craw's...

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BERKLEY

Berkley Powerbait Power Swimmers

MSRP:

Was:

Now: $5.49 - $5.99

The Berkley Powerbait Power Swimmers are designed to mimic the movement of a baitfish, making them an attractive option for predators. These swimbaits feature a shad-style body and tail action that is preferred by top professionals on tour. They can be...

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BERKLEY

Berkley Powerbait Maxscent Flatnose Minnows

$6.99

The Berkley Powerbait Maxscent Flatnose Minnow is a top-of-the-line fishing lure designed to attract fish with its revolutionary Maxscent formula. This formula releases a super-charged scent field that draws in fish with unprecedented effectiveness. The...

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BERKLEY

Berkley Flicker Minnows

MSRP:

Was:

Now: $4.99 - $6.99

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in...

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REBEL

Rebel Wee Craw Crankbaits

$5.99

The Rebel Wee Craw Crankbaits are designed to mimic the appearance and movement of a crawfish, making them an attractive option for a variety of species. These bite-sized crankbaits feature true-to-life texturing and intricate details that have been...

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ZOOM

Zoom Curly Tail Worms

$4.99

The Zoom Curly Tail Worms are designed to mimic smaller forage, making them ideal for fishing in areas where fish are keyed-in on such prey. Their unique swimming action and thin profile allow them to be used effectively with a variety of rigs, including...

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ZOOM

Zoom Mag Trick Worms

MSRP:

Was:

Now: $3.39 - $6.29

The Zoom Mag Trick Worms are designed to attract big bites from large bass. With a larger profile and thicker body, these worms are perfect for anglers targeting bigger fish. The Magnum Trick Worm combines the characteristics of the original Trick Worm...

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OWNER AMERICA

Owner Ultrahead Wacky Jig Heads

$5.49

The Owner Ultrahead Wacky Jig Head is designed for precise presentations, allowing anglers to target specific areas of the water. Its all-new 1/0 hook accommodates large wacky baits, featuring a V-bend in the gap to keep them securely in place. This jig...

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LUCKY CRAFT INC

Lucky Craft LC Silent Crankbaits

MSRP:

Was:

Now: $4.19 - $7.99

The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the surface, making them perfect for targeting fish in...

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BERKLEY

Berkley Powerbait Bottom Hopper Worms

$4.79

The Berkley Powerbait Bottom Hopper Worm is a top-performing lure designed to entice even the most finicky fish. Its unique tapered body shape and enlarged tail create a seductive quiver that triggers bites. The rounded nose makes it suitable for various...

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ROBOWORM

Roboworm Straight Tail Worms

MSRP:

Was:

Now: $4.09 - $4.39

The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective, especially during warmer months when fish pressure and...

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BERKLEY

Berkley Powerbait Maxscent Flat Worms

$6.99

The Berkley Powerbait Maxscent Flat Worm is a highly effective bait for bass fishing. Its unique design mimics the movement of a real baitfish, with a flat bottom and thinned-out tail section that glides to the bottom slightly nose-first. This realistic...

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BERKLEY

Berkley PowerBait Turbo Dough 1.75oz

$5.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

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BERKLEY

Berkley PowerBait The Champ Craw

MSRP:

Was:

Now: $5.99 - $6.99

The Berkley PowerBait The Champ Craw is a top-of-the-line soft plastic lure designed to mimic the appearance and movement of a crawdad. Its ultra-high definition profile and action make it an ideal choice for anglers looking to catch big bass. The lure's...

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YUM

Yum Craw Chunk

$3.29

The Yum Craw Chunk is a game-changer for bass anglers, offering a realistic and enticing presentation that's hard to resist. Its chunk-style design imitates the animated nature of a crawfish, complete with thin claws and meaty ends that undulate with...

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STRIKE KING

Strike King Bitsy Minnows

$3.99

The Strike King Bitsy Minnows is a compact crankbait designed to entice a wide range of fish species. Its small size makes it ideal for targeting panfish, which are notoriously finicky eaters. The lure's reflective eyes help to create a lifelike...

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RAPALA

Rapala Ultra Light Rippin Rap Lipless Crankbaits

MSRP:

Was:

Now: $6.49 - $7.99

The Rapala Ultra Light Rippin Rap Lipless Crankbaits are designed to mimic small forage, making them perfect for fishing in local ponds. These compact lures deliver a loud rattling and hard vibrating action that can be used to rip out of grass or yo-yo...

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STORM LURES

Storm Wiggle Wart Madflash

MSRP:

Was:

Now: $3.61 - $5.49

The Storm Wiggle Wart Madflash crankbait is a top-of-the-line fishing lure designed to attract bass and other game fish. Its unique Madflash UV finishes reflect light energy, making it highly visible in the water. The original Storm design and internal...

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STORM LURES

Storm 360 GT Searchbait Jigheads

MSRP:

Was:

Now: $4.99 - $5.49

The Storm 360 GT Searchbait Jigheads are designed to pair seamlessly with the Storm 360 GT Searchbait Swimbait Bodies. This unique head shape is highly detailed and works effectively on a wide range of species. The internal rattles provide an enhanced...

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STRIKE KING

Strike King Pro Model Silent Series Crankbaits

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King Pro Model Silent Series Crankbaits are designed for anglers who need a subtle presentation to catch finicky bass. These crankbaits provide a more stealthy approach, making them ideal for pressured waters. With their small-bodied design,...

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STRIKE KING

Strike King KVD Perfect Plastic Ocho

MSRP:

Was:

Now: $1.99 - $4.99

The Strike King KVD Perfect Plastic Ocho is a game-changing soft plastic stickbait that's sure to bring in the big catches. Its unique 8-sided design allows for an undulating motion, especially on the fall, making it perfect for weightless pitching...

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SPRO

Spro Aruku Shad Lipless Crankbaits

MSRP:

Was:

Now: $6.99 - $8.99

The SPRO Aruku Shad Lipless Crankbaits are designed to excel in various fishing conditions. These crankbaits feature a unique nose-down running design, making them an excellent choice for targeting bedding bass. Their super loud rattles help attract fish...

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BERKLEY

Berkley PowerBait Ribbontail Grubs

$4.99

The Berkley PowerBait Ribbontail Grubs are a top choice for anglers of all skill levels. These grubs feature an irresistible scent and flavor, thanks to the exclusive PowerBait formula developed by Berkley scientists over 25 years. The result is a bait...

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BERKLEY

Berkley Gulp Trout Dough Nuggets

$6.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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