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BOOYAH
Booyah Buzz Buzzbaits
$4.99The Booyah Buzz Buzzbaits are designed to mimic the appearance of a baitfish, making them an attractive option for bass and other species. The premium hard coat paint used in their construction...
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RAPALA
Rapala Husky Jerk Jerkbait
$7.49 - $8.49The Rapala Husky Jerk Jerkbait is a classic fishing lure that has been putting fish in the boat for years. Its precise balance allows it to run true at any speed, making it a versatile option for...
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SHIMANO
Jackall Drift Fry 5.2" Prism Shad
$12.99The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are...
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NICHOLS
Nichols Lures Bass Mafia Big Larry Spoon 1 1/8 oz. Gizzard Shad
$19.99A Nichols Lures Bass Mafia Big Larry Spoon was designed in conjunction with BASS Elite Pro Chris Zaldain to develop a premium big spoon. The Big Larry flutter spoon for bass triggers bites in...
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Z-MAN
Z-Man Hellraizer Topwater Bait
$7.99 - $8.49The Z-Man Hellraizer Topwater Bait is a one-of-a-kind surface lure from the creators of the original ChatterBait. Although the look is far from similar, in essence, the Hellraizer brings the...
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STRIKE KING
Strike King Pro Model Series 4 Crankbaits
$1.99 - $8.99The Strike King Pro Model Series 4 Crankbaits are designed for anglers who need a versatile and effective lure for mid-depth fishing in heavy cover and dirty water. With its medium-sized body and...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Pearl White 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a segmented body variation of the popular soft plastic bait. This soft plastic paddle tail swimbait is great for luring...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Purple Monkey 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a segmented body variation of the popular soft plastic bait. This soft plastic paddle tail swimbait is great for luring...
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HEDDON
Heddon Super Spook
$7.99The Heddon Super Spook is a topwater fishing lure that has taken the art of catching bass to new heights. Its vibrant colors and reflective finishes make it highly attractive to fish, increasing the...
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SPRO
Spro Dean Rojas Bronzeye Frogs
$13.99The Dean Rojas Bronzeye Frogs are a top-of-the-line choice for anglers seeking a reliable and effective frog lure. These lures have been designed to work seamlessly with Gamakatsu's EWG Double Frog...
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SPRO
Spro Little John DD Crankbaits
$10.99 - $16.49The Spro Little John DD Crankbaits are designed to mimic the appearance of a baitfish, making them an attractive option for predators. These crankbaits feature a weight transfer system that sets them...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Glacier 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a versatile and effective soft plastic bait for freshwater crappie fishing. Its segmented body design mimics the movement of...
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GARY YAMAMOTO
Yamamoto Double Tail Hula Grubs
$3.07 - $7.99The Yamamoto Double Tail Hula Grubs are a versatile and effective soft bait option for anglers. These grubs feature a unique double tail configuration at one end, combined with a Senko-style body in...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Electric Chicken 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a versatile and effective soft plastic bait for freshwater crappie fishing. Its segmented body design mimics the movement of...
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Z-MAN
Z-Man ChatterBait
$6.49If you're looking for a jack of all trades lure, you just found it, with the Z-Man ChatterBait ! This unique design allows it to sport the profile of a jig, have the flash of a spinnerbait, and...
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KEITECH
Keitech FAT Swing Impact 3.8"
$4.19 - $8.59Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost...
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BERKLEY
Berkley Alive Minnows
$9.99 - $19.99NEW Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them...
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LUCKY CRAFT
Lucky Craft LC Silent Crankbaits
$4.19 - $7.99The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the...
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BERKLEY
Berkley Gulp! Alive! Minnows
$5.99 - $9.99Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish...
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RAPALA
Rapala Ott's Garage Tiny Series Crankbait
$9.99The Rapala Ott's Garage Tiny Series Crankbait originated from Bassmaster Classic Champion Ott DeFoe's days building different bait designs as a childhood hobby and, later, customizing lures as a...
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6TH SENSE
6th Sense Panorama Softbait 2" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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LUCKY CRAFT
Lucky Craft LC Crankbait 2.75" Chartreuse Shad
$7.99The Lucky Craft LC 2.5 is a 2 3/4 inch, 5/8 ounce shallow sqaurebill crankbait. The LC Series is the first high quality plastic square bill crankbait ever made. Over the last several years, the LC...
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ROBOWORM
Roboworm Fat Straight Tail Worms
$4.09 - $4.99The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean...
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Z-MAN
Z-Man StreakZ Soft Bait
$3.99Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from...
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6TH SENSE
6th Sense Panorama Softbait 2.8" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" Aurora Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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6TH SENSE
6th Sense Panorama Softbait 2" Clearwater Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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6TH SENSE
6th Sense Flush Swimbait 5.2" Shad Pearl
$4.99The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits...
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6TH SENSE
6th Sense Flush 7.5 Heavy Shad Pearl
$6.99The 6th Sense Lure Lab decided a bigger version would be a great addition to the soft jerkbait lineup. Measuring at 7.5 inches, the Flush 7.5 Heavy was injected with a special formula that puts more...
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SPRO
Hideup Coike Original Shrimp 65mm Rainbow Shad
$14.99Finicky bass can ignore many lures, but the Hideup Coike Original Shrimp gives them no choice. This finesse soft plastic combines a realistic shrimp profile with fine hair fibers that pulse and...
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BERKLEY
Berkley PowerBait Pit Boss
$3.99 - $4.20When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but...
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STRIKE KING
Strike King KVD Finesse Spinnerbaits
$4.19 - $9.99The Strike King KVD Finesse Double Willow Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an...
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