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STRIKE KING
Strike King KVD Square Bill Crankbaits
$1.99 - $14.99The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" White Back Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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MISSILE BAITS
Missile Baits Mini Magic Worm 4" Bleeding Shad
$10.99Building on the 6" Magic Worm design, the 4" Missile Baits Mini Magic Worm bait is also being made by Roboworm. The thickness is similar to the 6" version, but the shorter bait allows for smaller...
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GEECRACK USA
Geecrack SAF Stick Soft Bait 4" Electric Shad
$9.99From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF...
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6TH SENSE
6th Sense Panorama Softbait 5" Live Threadfin Shad
$7.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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STRIKE KING
Strike King Sexy Spoons
$10.99The Strike King Sexy Spoon is a game-changer for anglers looking to target deep-structure fish. Its unique design mimics the flash, flutter, and fall of a dying baitfish, making it an irresistible...
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STRIKE KING
Strike King Pro Model Series 5 Crankbaits
$1.99 - $8.99The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a...
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ZOOM
Zoom Ultra Vibe Chunks
$1.79 - $5.99When Zoom developed their Ultra Vibe tails they believed in the technology so much that they patented their design. It makes sense that the Ultra Vibe Chunks are one of the trailers used the most by...
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REACTION INNOVATION
Reaction Innovations Little/Skinny Dipper Lures
$5.69 - $6.25The Reaction Innovations Little/Skinny Dipper Lure is a versatile and effective option for anglers seeking a finesse approach. Measuring three and a half inches in length, this bait excels in various...
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STRIKE KING
Strike King Pro Model Silent Series Crankbaits
$1.99 - $9.99The Strike King Pro Model Silent Series Crankbaits are designed for anglers who need a subtle presentation to catch finicky bass. These crankbaits provide a more stealthy approach, making them ideal...
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STRIKE KING
Strike King Pro Model Series 3 Crankbaits
$1.99 - $9.99The Strike King Pro Model Series 3 Crankbaits are renowned for their exceptional performance on the water. These compact, deep-diving crankbaits are designed to be effortlessly castable, allowing...
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STRIKE KING
Strike King Premier Plus Spinnerbaits Colorado Willow
$1.99 - $10.99The Strike King Premier Plus Spinnerbaits Colorado Willow is a top-of-the-line fishing lure designed to entice even the most finicky fish. Its unique Perfect Skirt blooms wide and even, creating a...
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RIVER2SEA
River2Sea S-Waver
$15.99 - $45.99Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea's new S-Waver is set to make her mark. Featuring a natural "S-Action" swimming motion, S-Waver will seductively...
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GARY YAMAMOTO
Yamamoto Senko
$5.99 - $7.99The Yamamoto Senko is a game-changing lure that has revolutionized the world of fishing. Its simplicity and versatility have made it a favorite among anglers worldwide. With its subtle natural...
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STRIKE KING
Strike King KVD Dawgs
$1.99 - $19.99The Strike King KVD Dawgs are topwater lures designed for effective fishing. Kevin VanDam, a renowned angler, created these lures to mimic the action of a walking baitfish. The KVD Sexy Dawg and its...
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STRIKE KING
Strike King Tour Grade Swim Jigs
$1.99 - $6.99The Strike King Tour Grade Swim Jig is designed for anglers who want a competitive edge on the water. Its streamlined head allows for a smooth, natural swimming action that attracts even the most...
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STRIKE KING
Strike King Pro Model Series 6 Crankbaits
$1.99 - $9.99The Strike King Pro Model Series 6 Crankbaits are designed for deep water fishing, with a large body and zero degree diving plane that allows them to cast extreme distances. These crankbaits are...
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NICHOLS
Nichols Ben Parker Magnum Flutter Spoon 8" Bombshell Shad
$19.99The renowned Nichols Ben Parker Magnum Flutter Spoon is one of the hottest spoons on the market, and for good reason! With the spooning technique gaining immense popularity in recent years, this...
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STRIKE KING
Strike King 6XD Hard Knock Crankbaits Chartreuse Sexy Shad
$10.99The Strike King 6XD Hard Knock Crankbait is a game-changer for anglers targeting big ledge fish. Its unique curved bill and balance allow it to dive quickly to maximum depth, making it perfect for...
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BOBBY GARLAND
Bobby Garland Live Roam'R 1 3/4" Bleeding Shad
$3.99The Bobby Garland Live Roam'R soft-plastic crappie bait is a sleek and streamlined 1.75-inch realistic minnow imitation that moves effortlessly through the water. The Live Roam'R crappie bait's size...
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REACTION INNOVATION
Reaction Innovations Smallie/Sweet Beaver
$4.79 - $5.99Reaction Innovations' soft plastic baits have taken the bass fishing market by storm, and the Reaction Innovations Smallie/Sweet Beaver is one of their most popular offerings. This innovative lure...
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BILL LEWIS
Bill Lewis Precise Walleye Crank PWC Gold Tennessee Shad
$12.99A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all...
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STRIKE KING
Strike King Tour Grade Painted Blade Spinnerbaits
$7.99 - $10.99The Strike King Tour Grade Painted Blade Spinnerbait is a top-of-the-line fishing lure designed to attract big bass. Its unique painted blades match the color patterns of the head and skirt, creating...
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STRIKE KING
Strike King KVD Jerkbaits
$1.99 - $12.99The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side...
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BIG BITE BAIT
Big Bite Baits Pendulate Jig Heads Shad 1/8 oz
$4.10The Big Bite Baits Pendulate Jig Head is a game-changing addition to any angler's tackle box. Its innovative design features a built-in swivel that eliminates line twist, ensuring a smooth and...
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BIG BITE BAIT
Big Bite Baits Pendulate Jig Heads Shad 3/16 oz
$4.10The Big Bite Baits Pendulate Jig Head is a game-changing addition to any angler's tackle box. Its innovative design features a built-in swivel that eliminates line twist, ensuring a more natural...
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6TH SENSE
6th Sense Treble Underspin Jighead Baby Shad 3/4 oz.
$6.99The 6th Sense Treble Underspin Jighead transforms your favorite swimbait into a versatile, flashing line-thru swimbait. Its free-swinging underspin blade delivers subtle vibration and natural flash...
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6TH SENSE
6th Sense Cloud 9 Series Crankbaits
$7.99 - $8.99The 6th Sense Cloud 9 Series Crankbaits are designed to be the ultimate line of medium and deep diving crankbaits. These lures feature a large bill that helps them dive quickly, producing a wider...
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STORM
Storm Arashi Glide Bait 7 1/2" Green Gizzard Shad
$34.99Amp up your presentation with the amazingly realistic Storm Arashi Glide Bait! This bait swims in a perfect glide that mimics the movements of a smaller fish. With a simple tug on the rod, this lure...
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DUO REALIS
Duo Realis Spinbait 80 G-Fix Spybait 3.13" American Shad
$13.99The Duo Realis Spinbait 80 G-Fix Spybaits build upon the success of the original Spinbaits from Duo Realis that helped put the technique of spybaiting on the map. The G-Fix Spinbaits feature the same...
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ROBOWORM
Roboworm Straight Tail Worms 3/16 oz. Aaron's Pro Shad
$4.39As some of the most popular finesse worms on the market today, Roboworms Straight Tail Worms produce excellent wiggling and quivering action. The skinny body is built with very soft plastic and...
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PRADCO
Great Lakes Finesse Drop Minnow 2 3/4" Frosted Shad
$6.99Tough bites call for finesse, and the Great Lakes Finesse Drop Minnow was designed with input from Travis Manson (SmallmouthCrush) to help anglers fool even the most pressured fish. Its ribbed body...
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