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SPRO
Hideup Coike Medium Shrimp 80mm Rainbow Shad
$16.99When finesse tactics demand the perfect balance of size and action, the Hideup Coike Medium Shrimp gets it right. At 50mm and 6g, this compact yet versatile soft plastic bridges the gap between the...
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HEDDON
Heddon Super Spook
$7.99The Heddon Super Spook is a topwater fishing lure that has taken the art of catching bass to new heights. Its vibrant colors and reflective finishes make it highly attractive to fish, increasing the...
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6TH SENSE
6th Sense Panorama Softbait 3.5" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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6TH SENSE
6th Sense Flush 7.5 Heavy Shad Pearl
$6.99The 6th Sense Lure Lab decided a bigger version would be a great addition to the soft jerkbait lineup. Measuring at 7.5 inches, the Flush 7.5 Heavy was injected with a special formula that puts more...
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6TH SENSE
6th Sense Panorama Softbait 3.5" Clearwater Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Monkey Milk 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a versatile and effective soft plastic bait for freshwater crappie fishing. Its segmented body design mimics the movement of...
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WORDEN LURES
Wordens Rooster Tails
$3.19The Wordens Rooster Tails has been a trusted choice among anglers for over five decades. Its unique design combines a pulsating hackle tail with a genuine metal blade, creating an irresistible...
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RAPALA
Rapala Husky Jerk Jerkbait
$7.49 - $8.49The Rapala Husky Jerk Jerkbait is a classic fishing lure that has been putting fish in the boat for years. Its precise balance allows it to run true at any speed, making it a versatile option for...
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VMC
VMC Neon Moon Eye Jigs
$2.99 - $6.89VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium...
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STORM LURES
Storm Deep Thunderstick
$5.49 - $7.99The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original...
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6TH SENSE
6th Sense Panorama Softbait 5" Shad Clone
$7.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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6TH SENSE
6th Sense Panorama Softbait 2" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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LUCKY CRAFT
Lucky Craft LC Crankbait 2.75" Chartreuse Shad
$7.99The Lucky Craft LC 2.5 is a 2 3/4 inch, 5/8 ounce shallow sqaurebill crankbait. The LC Series is the first high quality plastic square bill crankbait ever made. Over the last several years, the LC...
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CULPRIT
Culprit Original Worm
$3.99 - $4.09The Culprit Original Worm is a highly effective soft plastic lure designed to mimic the appearance and movement of a real worm. Its unique tail design allows it to float and move naturally in the...
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DUO REALIS
Duo Realis Spinbaits
$13.99Built to with two smooth-running props, the Duo Realis Spinbait Spybait Series offers all the right attributes for light line finesse techniques, including the Japanese technique of "spybaiting." The...
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BERKLEY
Berkley Gulp! Alive! Minnows
$5.99 - $9.99Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish...
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BERKLEY
Berkley J-Walker Walking Baits
$4.79 - $7.99Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers...
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BERKLEY
Berkley Powerbait Power Worms
$2.63 - $4.99One of Berkley's all-time best selling designs, the Berkley Powerbait 12" Power Worm offers a big profile and plenty of bulk for attracting those kicker fish. A great choice when bass are hitting...
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BERKLEY
Berkley Gulp Minnows
$5.99The Berkley Gulp Minnows are a game-changer for anglers looking to upgrade their soft bait arsenal. These innovative lures have been proven to outfish live bait in head-to-head field tests, making...
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CARHARTT
Carhartt Mens Storm Defender Loose Fit Heavyweight Jackets
$139.99 - $154.99Work doesn't stop for thunderstorms or rain showers and this men's waterproof jacket is made to stand up to the weather so you can get the job done. Waterproof and breathable thanks to built-in Storm...
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ZOOM
Zoom Dead Ringer
$1.33 - $4.99The Zoom Dead Ringer Finesse Worm features a soft body with segmented rings to trap and hold water. This design makes this bait have a larger presence than its actual size. The tail on the Dead...
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SHIMANO
Jackall Drift Fry 5.2" Stealth Neon Shad
$12.99The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are...
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6TH SENSE
6th Sense Panorama Softbait 2.8" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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6TH SENSE
6th Sense Flush Swimbait 5.2" Shad Pearl
$4.99The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits...
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Z-MAN
Z-Man ChatterBait
$6.49If you're looking for a jack of all trades lure, you just found it, with the Z-Man ChatterBait ! This unique design allows it to sport the profile of a jig, have the flash of a spinnerbait, and...
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STRIKE KING
Strike King Pro Model Series 4 Crankbaits
$1.99 - $8.99The Strike King Pro Model Series 4 Crankbaits are designed for anglers who need a versatile and effective lure for mid-depth fishing in heavy cover and dirty water. With its medium-sized body and...
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6TH SENSE
6th Sense Quake Lipless Crankbaits
$9.99The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and...
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GARY YAMAMOTO
Yamamoto Double Tail Hula Grubs
$7.49 - $7.99The Yamamoto Double Tail Hula Grubs are a versatile and effective soft bait option for anglers. These grubs feature a unique double tail configuration at one end, combined with a Senko-style body in...
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MEPPS
Mepps Comet Mino
$5.49 - $8.49The Mepps Comet Mino is a highly effective lure that has gained popularity among anglers due to its ability to catch a wide variety of fish species. Its unique design and erratic swimming action make...
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RIVER2SEA
River2Sea Whopper Ploppers
$12.99 - $20.99The River2Sea Whopper Plopper Silent is a topwater lure designed to mimic the disruption of a noisy bait, but without the internal acoustics. This makes it perfect for targeting pressured and easily...
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ROBOWORM
Roboworm Straight Tail Worms
$4.09 - $4.99The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective,...
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BERKLEY
Berkley Stunna 112 Series Jerkbait
$14.99The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The...
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