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STRIKE KING
Strike King XD Crankbait
$1.99 - $19.99Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors,...
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CULPRIT
Culprit Original Worm
$3.99 - $4.09The Culprit Original Worm is a highly effective soft plastic lure designed to mimic the appearance and movement of a real worm. Its unique tail design allows it to float and move naturally in the...
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DUO REALIS
Duo Realis Spinbaits
$13.99Built to with two smooth-running props, the Duo Realis Spinbait Spybait Series offers all the right attributes for light line finesse techniques, including the Japanese technique of "spybaiting." The...
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BERKLEY
Berkley Gulp! Alive! Minnows
$5.99 - $9.99Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish...
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BERKLEY
Berkley J-Walker Walking Baits
$4.79 - $7.99Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers...
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BERKLEY
Berkley Powerbait Power Worms
$2.63 - $4.99One of Berkley's all-time best selling designs, the Berkley Powerbait 12" Power Worm offers a big profile and plenty of bulk for attracting those kicker fish. A great choice when bass are hitting...
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STORM LURES
Storm Deep Thunderstick
$5.49 - $7.99The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original...
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SPRO
Spro Little John DD Crankbaits
$10.99 - $11.99The Spro Little John DD Crankbaits are designed to mimic the appearance of a baitfish, making them an attractive option for predators. These crankbaits feature a weight transfer system that sets them...
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6TH SENSE
6th Sense Panorama Softbait 3.5" Live Gizzard Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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DAIWA
Evergreen Last Ace 128S Swimbait 128S Natural Shad
$11.99Target lethargic big bass with the Evergreen Last Ace 128S Swimbait, designed for mid-depth fishing. This 5-inch, slow-sinking swimbait features a unique salt-infused material and a curved tail...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" Albino Pearl Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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STRIKE KING
Strike King 6XD Hard Knock Crankbaits Gizzard Shad
$10.99The Strike King 6XD Hard Knock Crankbait is a game-changer for anglers targeting big fish on ledges. Its unique curved bill and balance allow it to dive quickly to maximum depth, making it perfect...
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GEECRACK USA
Geecrack Bellows Gill Floating Elastomer 3.8" Electric Shad
$11.99Anglers targeting bass will love the Geecrack Bellows Gill Floating Elastomer for its lifelike action and versatility. Developed with expert input from Lake Biwa fishing guide Yuho Ito, this bait...
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6TH SENSE
6th Sense Panorama Softbait 2.8" Live Gizzard Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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BERKLEY
Berkley Powerbait The Generals
$2.75 - $4.99Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with...
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YUM
Yum Dinger
$3.29The Yum Dinger is a versatile soft plastic bait designed for various fishing techniques, including Texas rigging, wacky style, and pitching into heavy cover. Its subtle life-like action makes it...
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LUCKY CRAFT INC
Lucky Craft LC Silent Crankbaits
$4.19 - $7.99The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the...
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ROBOWORM
Roboworm Fat Straight Tail Worms
$4.09 - $4.99The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean...
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BOOYAH
Booyah Boo Jigs
$3.19The Booyah Boo Jigs are designed to mimic the appearance of baitfish, making them an attractive option for bass fishing. The use of 50 strands of high-quality silicone material allows for a full and...
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Z-MAN
Z-Man StreakZ Soft Bait
$3.99Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from...
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6TH SENSE
6th Sense Quake Lipless Crankbaits
$9.99The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and...
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GARY YAMAMOTO
Yamamoto Double Tail Hula Grubs
$7.49 - $7.99The Yamamoto Double Tail Hula Grubs are a versatile and effective soft bait option for anglers. These grubs feature a unique double tail configuration at one end, combined with a Senko-style body in...
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RIVER2SEA
River2Sea Whopper Ploppers
$12.99 - $20.99The River2Sea Whopper Plopper Silent is a topwater lure designed to mimic the disruption of a noisy bait, but without the internal acoustics. This makes it perfect for targeting pressured and easily...
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ROBOWORM
Roboworm Straight Tail Worms
$4.09 - $4.99The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective,...
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BERKLEY
Berkley Stunna 112 Series Jerkbait
$14.99The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The...
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GEECRACK USA
Geecrack Bellows Gill Floating Elastomer 2.8" Electric Shad
$11.99Anglers targeting bass will love the Geecrack Bellows Gill Floating Elastomer for its lifelike action and versatility. Developed with expert input from Lake Biwa fishing guide Yuho Ito, this bait...
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PICASSO
Picasso Smart Mouth Jig Heads
$9.49 - $10.49The Picasso Smart Mouth Jig Heads are designed for versatility in both fresh and saltwater fishing. These jig heads cater to a wide range of hook sizes, from 1/16oz to 3/8oz, making them suitable for...
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STRIKE KING
Strike King Rage Swimmer Swimbaits
$7.99The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and...
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STRIKE KING
Strike King Tour Grade Double Willow Spinnerbait
$10.99The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural...
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BERKLEY
Berkley PowerBait Pit Boss
$3.99When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" White Back Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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MISSILE BAITS
Missile Baits Mini Magic Worm 4" Bleeding Shad
$10.99Building on the 6" Magic Worm design, the 4" Missile Baits Mini Magic Worm bait is also being made by Roboworm. The thickness is similar to the 6" version, but the shorter bait allows for smaller...
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