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  • BERKLEY

    Berkley Gulp Minnows

    $5.99

    The Berkley Gulp Minnows are a game-changer for anglers looking to upgrade their soft bait arsenal. These innovative lures have been proven to outfish live bait in head-to-head field tests, making...

  • ZOOM

    Zoom Dead Ringer

    $1.33 - $4.99

    The Zoom Dead Ringer Finesse Worm features a soft body with segmented rings to trap and hold water. This design makes this bait have a larger presence than its actual size. The tail on the Dead...

  • STRIKE KING

    Strike King Pro Model Series 4 Crankbaits

    $1.99 - $8.99

    The Strike King Pro Model Series 4 Crankbaits are designed for anglers who need a versatile and effective lure for mid-depth fishing in heavy cover and dirty water. With its medium-sized body and...

  • SPRO

    Spro Little John DD Crankbaits

    $10.99 - $11.99

    The Spro Little John DD Crankbaits are designed to mimic the appearance of a baitfish, making them an attractive option for predators. These crankbaits feature a weight transfer system that sets them...

  • STORM LURES

    Storm Deep Thunderstick

    $5.49 - $7.99

    The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original...

  • YUM

    Yum Dinger

    $3.29

    The Yum Dinger is a versatile soft plastic bait designed for various fishing techniques, including Texas rigging, wacky style, and pitching into heavy cover. Its subtle life-like action makes it...

  • LUCKY CRAFT INC

    Lucky Craft LC Silent Crankbaits

    $4.19 - $7.99

    The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the...

  • ROBOWORM

    Roboworm Fat Straight Tail Worms

    $4.09 - $4.99

    The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean...

  • BOOYAH

    Booyah Boo Jigs

    $3.19

    The Booyah Boo Jigs are designed to mimic the appearance of baitfish, making them an attractive option for bass fishing. The use of 50 strands of high-quality silicone material allows for a full and...

  • Z-MAN

    Z-Man StreakZ Soft Bait

    $3.99

    Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from...

  • RIVER2SEA

    River2Sea Whopper Ploppers

    $12.99 - $20.99

    The River2Sea Whopper Plopper Silent is a topwater lure designed to mimic the disruption of a noisy bait, but without the internal acoustics. This makes it perfect for targeting pressured and easily...

  • ROBOWORM

    Roboworm Straight Tail Worms

    $4.09 - $4.99

    The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective,...

  • BERKLEY

    Berkley Stunna 112 Series Jerkbait

    $14.99

    The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The...

  • BILL LEWIS OUTDOORS

    Bill Lewis Rat-L-Trap Lipless Crankbaits

    $6.29 - $11.99

    The Bill Lewis Rat-L-Trap Lipless Crankbaits are renowned for their ability to cover a lot of water quickly and produce fish. These loud, flashy attention getters can be fished in various situations,...

  • STRIKE KING

    Strike King XD Crankbait

    $1.99 - $19.99

    Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors,...

  • BERKLEY

    Berkley PowerBait Pit Boss

    $3.99

    When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but...

  • 6TH SENSE

    6th Sense Quake Lipless Crankbaits

    $9.99

    The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and...

  • GARY YAMAMOTO

    Yamamoto Double Tail Hula Grubs

    $7.49 - $7.99

    The Yamamoto Double Tail Hula Grubs are a versatile and effective soft bait option for anglers. These grubs feature a unique double tail configuration at one end, combined with a Senko-style body in...

  • MEGABASS

    Megabass Magdraft Swimbaits

    $17.99 - $34.99

    The Megabass Magdraft Swimbaits are designed to mimic the appearance and movement of real baitfish, making them highly attractive to predators. With a unique internal harness, these swimbaits...

  • ROD BENDER

    Vibe Blade Baits

    $4.99

    The Vibe Blade Baits are designed to tackle deep-water fishing challenges with ease. These bladed jigs are perfect for targeting bass in freshwater environments. With a weight of 1/2 oz, they can be...

  • STRIKE KING

    Strike King KVD Square Bill Crankbaits

    $1.99 - $14.99

    The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively...

  • STRIKE KING

    Strike King Pro Model Series 5 Crankbaits

    $1.99 - $8.99

    The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a...

  • PICASSO

    Picasso Smart Mouth Jig Heads

    $9.49 - $10.49

    The Picasso Smart Mouth Jig Heads are designed for versatility in both fresh and saltwater fishing. These jig heads cater to a wide range of hook sizes, from 1/16oz to 3/8oz, making them suitable for...