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Z-MAN
Z-Man Hellraizer Topwater Bait
$14.99The Z-Man Hellraizer Topwater Bait is a one-of-a-kind surface lure from the creators of the original ChatterBait. Although the look is far from similar, in essence, the Hellraizer brings the...
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RAPALA
Rapala Ott's Garage Tiny Series Crankbait
$9.99The Rapala Ott's Garage Tiny Series Crankbait originated from Bassmaster Classic Champion Ott DeFoe's days building different bait designs as a childhood hobby and, later, customizing lures as a...
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KEITECH
Keitech FAT Swing Impact 3.8"
$4.19 - $8.59Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost...
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6TH SENSE
6th Sense Panorama Softbait 2" Clearwater Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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6TH SENSE
6th Sense Flush Swimbait 5.2" Gizzard Shad
$4.99The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits...
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SPRO
Spro Dean Rojas Bronzeye Frogs
$8.99 - $12.99The Dean Rojas Bronzeye Frogs are a top-of-the-line choice for anglers seeking a reliable and effective frog lure. These lures have been designed to work seamlessly with Gamakatsu's EWG Double Frog...
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SPRO
Hideup Coike Original Shrimp 65mm Rainbow Shad
$14.99Finicky bass can ignore many lures, but the Hideup Coike Original Shrimp gives them no choice. This finesse soft plastic combines a realistic shrimp profile with fine hair fibers that pulse and...
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SPRO
Hideup Coike Medium Shrimp 80mm Rainbow Shad
$16.99When finesse tactics demand the perfect balance of size and action, the Hideup Coike Medium Shrimp gets it right. At 50mm and 6g, this compact yet versatile soft plastic bridges the gap between the...
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6TH SENSE
6th Sense Flush 7.5 Heavy Shad Pearl
$6.99The 6th Sense Lure Lab decided a bigger version would be a great addition to the soft jerkbait lineup. Measuring at 7.5 inches, the Flush 7.5 Heavy was injected with a special formula that puts more...
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6TH SENSE
6th Sense Panorama Softbait 3.5" Clearwater Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" Aurora Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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BOOYAH
Booyah Buzz Buzzbaits
$4.99The Booyah Buzz Buzzbaits are designed to mimic the appearance of a baitfish, making them an attractive option for bass and other species. The premium hard coat paint used in their construction...
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BERKLEY
Berkley Alive Minnows
$9.99 - $19.99NEW Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them...
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6TH SENSE
6th Sense Panorama Softbait 5" Shad Clone
$7.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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6TH SENSE
6th Sense Panorama Softbait 2" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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HEDDON
Heddon Super Spook
$7.99The Heddon Super Spook is a topwater fishing lure that has taken the art of catching bass to new heights. Its vibrant colors and reflective finishes make it highly attractive to fish, increasing the...
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BERKLEY
Berkley Gulp Minnows
$5.99The Berkley Gulp Minnows are a game-changer for anglers looking to upgrade their soft bait arsenal. These innovative lures have been proven to outfish live bait in head-to-head field tests, making...
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CARHARTT
Carhartt Mens Storm Defender Loose Fit Heavyweight Jackets
$139.99 - $154.99Work doesn't stop for thunderstorms or rain showers and this men's waterproof jacket is made to stand up to the weather so you can get the job done. Waterproof and breathable thanks to built-in Storm...
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ZOOM
Zoom Dead Ringer
$1.33 - $4.99The Zoom Dead Ringer Finesse Worm features a soft body with segmented rings to trap and hold water. This design makes this bait have a larger presence than its actual size. The tail on the Dead...
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SHIMANO
Jackall Drift Fry 5.2" Stealth Neon Shad
$12.99The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are...
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6TH SENSE
6th Sense Panorama Softbait 2.8" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Monkey Milk 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a versatile and effective soft plastic bait for freshwater crappie fishing. Its segmented body design mimics the movement of...
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WORDEN LURES
Wordens Rooster Tails
$3.19The Wordens Rooster Tails has been a trusted choice among anglers for over five decades. Its unique design combines a pulsating hackle tail with a genuine metal blade, creating an irresistible...
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RAPALA
Rapala Husky Jerk Jerkbait
$7.49 - $8.49The Rapala Husky Jerk Jerkbait is a classic fishing lure that has been putting fish in the boat for years. Its precise balance allows it to run true at any speed, making it a versatile option for...
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VMC
VMC Neon Moon Eye Jigs
$2.99 - $6.89VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium...
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LUCKY CRAFT
Lucky Craft LC Crankbait 2.75" Chartreuse Shad
$7.99The Lucky Craft LC 2.5 is a 2 3/4 inch, 5/8 ounce shallow sqaurebill crankbait. The LC Series is the first high quality plastic square bill crankbait ever made. Over the last several years, the LC...
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6TH SENSE
6th Sense Flush Swimbait 5.2" Shad Pearl
$4.99The 6th Sense Flush Swimbait may have it all: matching pectoral fins, dorsal fin, anal fin, horizontal forked tail fins, and a keel-style belly. Measuring 5.2 inches long, the Flush 5.2 exhibits...
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STRIKE KING
Strike King KVD Finesse Spinnerbaits
$4.19 - $9.99The Strike King KVD Finesse Double Willow Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an...
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Z-MAN
Z-Man ChatterBait
$6.49If you're looking for a jack of all trades lure, you just found it, with the Z-Man ChatterBait ! This unique design allows it to sport the profile of a jig, have the flash of a spinnerbait, and...
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BILL LEWIS OUTDOORS
Bill Lewis Rat-L-Trap Lipless Crankbaits
$6.29 - $11.99The Bill Lewis Rat-L-Trap Lipless Crankbaits are renowned for their ability to cover a lot of water quickly and produce fish. These loud, flashy attention getters can be fished in various situations,...
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STRIKE KING
Strike King XD Crankbait
$1.99 - $19.99Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors,...
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MEPPS
Mepps Comet Mino
$5.49 - $8.49The Mepps Comet Mino is a highly effective lure that has gained popularity among anglers due to its ability to catch a wide variety of fish species. Its unique design and erratic swimming action make...
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