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ROBOWORM
Roboworm Fat Straight Tail Worms
$4.09 - $4.99The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean...
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Z-MAN
Z-Man StreakZ Soft Bait
$3.99Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from...
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SHIMANO
Jackall Drift Fry 5.2" Stealth Neon Shad
$12.99The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are...
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YUM
Yum Dinger
$1.97 - $3.29The Yum Dinger is a versatile soft plastic bait designed for various fishing techniques, including Texas rigging, wacky style, and pitching into heavy cover. Its subtle life-like action makes it...
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BERKLEY
Berkley Gulp Minnows
$5.99The Berkley Gulp Minnows are a game-changer for anglers looking to upgrade their soft bait arsenal. These innovative lures have been proven to outfish live bait in head-to-head field tests, making...
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DUO REALIS
Duo Realis Spinbaits
$13.99Built to with two smooth-running props, the Duo Realis Spinbait Spybait Series offers all the right attributes for light line finesse techniques, including the Japanese technique of "spybaiting." The...
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BERKLEY
Berkley Powerbait Power Worms
$2.63 - $4.99One of Berkley's all-time best selling designs, the Berkley Powerbait 12" Power Worm offers a big profile and plenty of bulk for attracting those kicker fish. A great choice when bass are hitting...
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6TH SENSE
6th Sense Panorama Softbait 2.8" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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STRIKE KING
Strike King Tour Grade Double Willow Spinnerbait
$6.99 - $10.99The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Monkey Milk 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a versatile and effective soft plastic bait for freshwater crappie fishing. Its segmented body design mimics the movement of...
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RAPALA
Rapala Ott's Garage Tiny Series Crankbait
$9.99The Rapala Ott's Garage Tiny Series Crankbait originated from Bassmaster Classic Champion Ott DeFoe's days building different bait designs as a childhood hobby and, later, customizing lures as a...
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STRIKE KING
Strike King Pro Model Series 5 Crankbaits
$1.99 - $8.99The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a...
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STORM LURES
Storm Deep Thunderstick
$5.49 - $7.99The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original...
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6TH SENSE
6th Sense Quake Lipless Crankbaits
$9.99The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and...
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STRIKE KING
Strike King KVD Dawgs
$1.99 - $19.99The Strike King KVD Dawgs are topwater lures designed for effective fishing. Kevin VanDam, a renowned angler, created these lures to mimic the action of a walking baitfish. The KVD Sexy Dawg and its...
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STRIKE KING
Strike King Tour Grade Swim Jigs
$1.99 - $6.99The Strike King Tour Grade Swim Jig is designed for anglers who want a competitive edge on the water. Its streamlined head allows for a smooth, natural swimming action that attracts even the most...
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MISSILE BAITS
Missile Baits Mini Magic Worm 4" Bleeding Shad
$10.99Building on the 6" Magic Worm design, the 4" Missile Baits Mini Magic Worm bait is also being made by Roboworm. The thickness is similar to the 6" version, but the shorter bait allows for smaller...
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GEECRACK USA
Geecrack SAF Stick Soft Bait 4" Electric Shad
$9.99From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF...
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DAIWA
Evergreen Last Ace 128S Swimbait 128S Natural Shad
$11.99Target lethargic big bass with the Evergreen Last Ace 128S Swimbait, designed for mid-depth fishing. This 5-inch, slow-sinking swimbait features a unique salt-infused material and a curved tail...
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STRIKE KING
Strike King Sexy Spoons
$4.19 - $10.99The Strike King Sexy Spoon is a game-changer for anglers looking to target deep-structure fish. Its unique design mimics the flash, flutter, and fall of a dying baitfish, making it an irresistible...
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STRIKE KING
Strike King Pro Model Silent Series Crankbaits
$1.99 - $9.99The Strike King Pro Model Silent Series Crankbaits are designed for anglers who need a subtle presentation to catch finicky bass. These crankbaits provide a more stealthy approach, making them ideal...
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ZOOM
Zoom Ultra Vibe Chunks
$1.79 - $5.99When Zoom developed their Ultra Vibe tails they believed in the technology so much that they patented their design. It makes sense that the Ultra Vibe Chunks are one of the trailers used the most by...
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BERKLEY
Berkley Powerbait The Generals
$2.75 - $4.99Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with...
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RIVER2SEA
River2Sea S-Waver
$15.99 - $45.99Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea's new S-Waver is set to make her mark. Featuring a natural "S-Action" swimming motion, S-Waver will seductively...
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6TH SENSE
6th Sense Panorama Softbait 5" Live Threadfin Shad
$7.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" White Back Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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PICASSO
Picasso Smart Mouth Jig Heads
$9.49 - $10.49The Picasso Smart Mouth Jig Heads are designed for versatility in both fresh and saltwater fishing. These jig heads cater to a wide range of hook sizes, from 1/16oz to 3/8oz, making them suitable for...
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STRIKE KING
Strike King Rage Swimmer Swimbaits
$7.99The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and...
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BILL LEWIS
Bill Lewis Rat-L-Trap Lipless Crankbaits
$6.29 - $11.99The Bill Lewis Rat-L-Trap Lipless Crankbaits are renowned for their ability to cover a lot of water quickly and produce fish. These loud, flashy attention getters can be fished in various situations,...
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MEGABASS
Megabass Magdraft Swimbaits
$17.99 - $34.99The Megabass Magdraft Swimbaits are designed to mimic the appearance and movement of real baitfish, making them highly attractive to predators. With a unique internal harness, these swimbaits...
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BERKLEY
Berkley Stunna 112 Series Jerkbait
$14.99The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The...
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STRIKE KING
Strike King XD Crankbait
$1.99 - $19.99Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors,...
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