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RIVER2SEA
River2Sea Whopper Ploppers
$12.99 - $20.99The River2Sea Whopper Plopper Silent is a topwater lure designed to mimic the disruption of a noisy bait, but without the internal acoustics. This makes it perfect for targeting pressured and easily...
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ROBOWORM
Roboworm Straight Tail Worms
$4.09 - $4.99The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective,...
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ROD BENDER
Vibe Blade Baits
$4.99The Vibe Blade Baits are designed to tackle deep-water fishing challenges with ease. These bladed jigs are perfect for targeting bass in freshwater environments. With a weight of 1/2 oz, they can be...
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STRIKE KING
Strike King KVD Square Bill Crankbaits
$1.99 - $14.99The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively...
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BERKLEY
Berkley Alive Minnows
$9.99 - $19.99NEW Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them...
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SHIMANO
Jackall Drift Fry 5.2" Stealth Neon Shad
$12.99The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are...
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ROBOWORM
Roboworm Fat Straight Tail Worms
$4.09 - $4.99The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean...
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Z-MAN
Z-Man StreakZ Soft Bait
$3.99Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from...
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BOBBY GARLAND
Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait 15 pack Monkey Milk 2.25"
$3.29The Bobby Garland Baby Shad Swim'R 2 1/4 inch Soft Paddle Tail Swimbait is a versatile and effective soft plastic bait for freshwater crappie fishing. Its segmented body design mimics the movement of...
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6TH SENSE
6th Sense Panorama Softbait 2.8" Live Shad
$9.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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STRIKE KING
Strike King Pro Model Series 5 Crankbaits
$1.99 - $8.99The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a...
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STRIKE KING
Strike King Tour Grade Double Willow Spinnerbait
$6.99 - $10.99The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural...
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6TH SENSE
6th Sense Quake Lipless Crankbaits
$9.99The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and...
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BILL LEWIS
Bill Lewis Rat-L-Trap Lipless Crankbaits
$6.29 - $11.99The Bill Lewis Rat-L-Trap Lipless Crankbaits are renowned for their ability to cover a lot of water quickly and produce fish. These loud, flashy attention getters can be fished in various situations,...
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MEGABASS
Megabass Magdraft Swimbaits
$17.99 - $34.99The Megabass Magdraft Swimbaits are designed to mimic the appearance and movement of real baitfish, making them highly attractive to predators. With a unique internal harness, these swimbaits...
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BERKLEY
Berkley Stunna 112 Series Jerkbait
$14.99The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The...
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STRIKE KING
Strike King XD Crankbait
$1.99 - $19.99Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors,...
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STRIKE KING
Strike King KVD Dawgs
$1.99 - $19.99The Strike King KVD Dawgs are topwater lures designed for effective fishing. Kevin VanDam, a renowned angler, created these lures to mimic the action of a walking baitfish. The KVD Sexy Dawg and its...
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STRIKE KING
Strike King Tour Grade Swim Jigs
$1.99 - $6.99The Strike King Tour Grade Swim Jig is designed for anglers who want a competitive edge on the water. Its streamlined head allows for a smooth, natural swimming action that attracts even the most...
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STRIKE KING
Strike King Pro Model Silent Series Crankbaits
$1.99 - $9.99The Strike King Pro Model Silent Series Crankbaits are designed for anglers who need a subtle presentation to catch finicky bass. These crankbaits provide a more stealthy approach, making them ideal...
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ZOOM
Zoom Ultra Vibe Chunks
$1.79 - $5.99When Zoom developed their Ultra Vibe tails they believed in the technology so much that they patented their design. It makes sense that the Ultra Vibe Chunks are one of the trailers used the most by...
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BERKLEY
Berkley Powerbait The Generals
$2.75 - $4.99Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with...
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MISSILE BAITS
Missile Baits Mini Magic Worm 4" Bleeding Shad
$10.99Building on the 6" Magic Worm design, the 4" Missile Baits Mini Magic Worm bait is also being made by Roboworm. The thickness is similar to the 6" version, but the shorter bait allows for smaller...
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GEECRACK USA
Geecrack SAF Stick Soft Bait 4" Electric Shad
$9.99From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF...
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DAIWA
Evergreen Last Ace 128S Swimbait 128S Natural Shad
$11.99Target lethargic big bass with the Evergreen Last Ace 128S Swimbait, designed for mid-depth fishing. This 5-inch, slow-sinking swimbait features a unique salt-infused material and a curved tail...
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STORM LURES
Storm Deep Thunderstick
$5.49 - $7.99The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original...
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PICASSO
Picasso Smart Mouth Jig Heads
$9.49 - $10.49The Picasso Smart Mouth Jig Heads are designed for versatility in both fresh and saltwater fishing. These jig heads cater to a wide range of hook sizes, from 1/16oz to 3/8oz, making them suitable for...
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STRIKE KING
Strike King Rage Swimmer Swimbaits
$7.99The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and...
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STRIKE KING
Strike King Sexy Spoons
$4.19 - $10.99The Strike King Sexy Spoon is a game-changer for anglers looking to target deep-structure fish. Its unique design mimics the flash, flutter, and fall of a dying baitfish, making it an irresistible...
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MEGABASS
Megabass Magdraft Freestyle Swimbait 5" White Back Shad
$14.99Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk! Newbies and seasoned anglers alike will find the Magdraft Freestyle Swimbait rigs easily. The snub-nose...
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6TH SENSE
6th Sense Panorama Softbait 5" Live Threadfin Shad
$7.99The 6th Sense Panorama Swimbait looks to be a game-changer in the world of realistic swimbaits, and that's no exaggeration. If the 6th Sense swimbaits are innovative, the Panorama is revolutionary,...
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STRIKE KING
Strike King 6XD Hard Knock Crankbaits Gizzard Shad
$10.99The Strike King 6XD Hard Knock Crankbait is a game-changer for anglers targeting big fish on ledges. Its unique curved bill and balance allow it to dive quickly to maximum depth, making it perfect...
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