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BERKLEY
Berkley Krej 100 Jerkbait 3.9" 1/2oz Stealth Minnow
$14.99The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...
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6TH SENSE
6th Sense Juggle Minnow 9pk Minnow Juice
$4.99The 6th Sense Juggle Minnow 9pk Minnow Juice is a game-changing soft plastic lure designed to tackle various fishing techniques. Its compact 4-inch size and bulbous tail provide balance and realistic action, making it an ideal choice for anglers seeking...
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GARY YAMAMOTO
Yamamoto Covert Craw 2.5" 10Pk Blue Craw
$6.99The Yamamoto Covert Craw 2.5" 10Pk Blue Craw is a versatile soft plastic lure designed to mimic the appearance and movement of a small crawfish. Its compact size and realistic features make it perfect for use on Ned rigs, finesse jigs, and drop shots in...
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BERKLEY
Berkley Deep Hit Stick 1/3oz Slick Blue Alewife
$7.99The Berkley Deep Hit Stick 1/3oz Slick Blue Alewife is a top-of-the-line stick bait designed to entice even the most finicky fish. Its Integrated FlashDisc provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Slick Alewife
$7.99The Berkley Deep Hit Stick 1/2oz Slick Alewife is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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MAFIA OUTDOORS
Mafia Outdoors Daingerous Swimbait Loaded Shallow Runner 6" Blue Steel
$14.99The Mafia Outdoors Daingerous Swimbait Loaded Shallow Runner 6" Blue Steel is a top-of-the-line soft-bodied swimbait designed for maximum realism and effectiveness. Its natural fish anatomy allows for a realistic swimming action, making it perfect for...
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6TH SENSE
6th Sense Whale Swimbait 3pk Platinum White
$9.99The 6th Sense Whale Swimbait 3pk Platinum White is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The addition of...
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BERKLEY
Berkley Swamp Lord Hollow Body Frog Spring Frog
$9.99The Berkley Swamp Lord Hollow Body Frog Spring Frog is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a better chance at landing the big catch. The ultra-soft body and...
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BERKLEY
Berkley Hitstick 11 Jerkbait 4.5" Blue Bullet
$7.99The Berkley Hitstick 11 Jerkbait 4.5" Blue Bullet is a game-changer in the world of hard baits. Its unique rolling action mimics the movement of a balsa wood lure, but with the added durability and casting ability of plastic. This allows anglers to...
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MAFIA OUTDOORS
Mafia Outdoors Daingerous Swimbait Blueback Herring 6"
$13.99The Mafia Outdoors Daingerous Swimbait Blueback Herring 6" is a highly realistic freshwater swimbait designed in conjunction with professional angler Chris Zaldain. Its natural fish anatomy and flattened under-belly provide stability and reduce rolling...
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BERKLEY
Berkley Swamp Lord Popping Hollow Body Frog Chartreuse Perch
$9.99The Berkley Swamp Lord Popping Hollow Body Frog Chartreuse Perch is designed to dominate the waters of your favorite fishing spot. Its optimized system increases the hook-up ratio, giving you a better chance at landing that big catch. The ultra-soft body...
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BERKLEY
Berkley Deep Hit Stick 1/3oz Firefly
$7.99The Berkley Deep Hit Stick 1/3oz Firefly is a top-of-the-line stick bait designed to attract even the most finicky fish. Its Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the natural action of a balsa lure. This...
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STORM LURES
Storm Lures Hot N' Tot 2" Chartreuse Wonderbread Glow
$6.99Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling
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BERKLEY
Berkley Dime Crankbait 1/2oz Ghost Gill
$9.99The Berkley Dime Crankbait 1/2oz Ghost Gill is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. The weight transfer system...
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BERKLEY
Berkley Krej 100 Jerkbait 3.9" 1/2oz Nebu
$14.99The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Black Silver
$7.99The Berkley Deep Hit Stick 3/4oz Black Silver is a high-performance stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Krej 100 Jerkbait 3.9" 1/2oz Table Rock
$14.99The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Slick Tennessee Shad
$7.99The Berkley Deep Hit Stick 1/2oz Slick Tennessee Shad is a premium hard-plastic lure designed to mimic the action of a balsa stick bait. Its integrated FlashDisc provides stability and accuracy, while its wider, more aggressive tail action and deep dive...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Firetiger
$7.99The Berkley Deep Hit Stick 1/2oz Firetiger is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Powerbait MaxScent Chigger Craw Blue Craw 4"
$7.99The Berkley Powerbait MaxScent Chigger Craw Blue Craw 4" is a highly effective bass lure that combines the winning profile and action of the classic Chigger Craw with the innovative MaxScent technology. This unique blend of features makes it an excellent...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Black Gold
$7.99The Berkley Deep Hit Stick 3/4oz Black Gold is a premium hard-plastic lure designed to mimic the action of a balsa stick. Its integrated FlashDisc provides stability and accuracy, giving the bait a true balsa-like action that's perfect for deep-diving...
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GARY YAMAMOTO
Yamamoto Zako Swimbait 4" 6Pk Sexy Shad
$6.99The Yamamoto Zako Swimbait 4" 6Pk Sexy Shad is a versatile soft plastic bait designed for anglers who demand results. Its segmented body and forked tail make it an excellent choice for vibrating jig trailers, while its split-belly design allows for...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Clown
$7.99The Berkley Deep Hit Stick 3/4oz Clown is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique design features an integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true balsa-like...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Slick Alewife
$7.99The Berkley Deep Hit Stick 3/4oz Slick Alewife is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa wood...
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BERKLEY
Berkley Deep Hit Stick 1/3oz Black Gold
$7.99The Berkley Deep Hit Stick 1/3oz Black Gold is a high-performance stick bait designed to attract large and aggressive fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, mimicking the action of a balsa lure...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Pink Lemonade
$7.99The Berkley Deep Hit Stick 3/4oz Pink Lemonade is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Blue Chrome
$7.99The Berkley Deep Hit Stick 3/4oz Blue Chrome is a high-performance stick bait designed to attract large and aggressive fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, mimicking the action of a balsa lure...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Knock Out
$7.99The Berkley Deep Hit Stick 3/4oz Knock Out is a high-performance stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Pink Lemonade
$7.99The Berkley Deep Hit Stick 1/2oz Pink Lemonade is a high-performance stick bait designed to attract even the most finicky fish. Its unique design features an integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true...
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BERKLEY
Berkley Deep Hit Stick 1/3oz Firetiger
$7.99The Berkley Deep Hit Stick 1/3oz Firetiger is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Powerbait Paddlin' PowerStinger 4.25" 5Pk Green Pumpkin
$8.99The Berkley Powerbait Paddlin' PowerStinger 4.25" 5Pk Green Pumpkin is a top-of-the-line soft plastic lure designed to entice even the most finicky fish. Infused with a potent dose of Powerbait formula, this bait is proven to increase bite time by 18x,...
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BAY DE NOC
Bay de Noc Swedish Pimple 1/3oz Gold Blue Prism Tape
$5.49The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...
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