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RAPALA
Rapala Crush City Bronco Bug 4" 6Pk Tilapia Magic
$6.49The Rapala Crush City Bronco Bug 4" is a game-changing soft plastic bait designed for bass fishing. Its unique combination of color, flake, salt, and scent creates an irresistible presentation that can fool even the most discerning fish. Built to...
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BERKLEY
Berkley Swamp Lord Popping Hollow Body Frog Spring Frog
$9.99The Berkley Swamp Lord Popping Hollow Body Frog Spring Frog is designed to dominate the waters of your favorite fishing spot. This expertly crafted lure is optimized for a positive hook-up ratio, ensuring you land more fish with each cast. The ultra-soft...
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RAPALA
Rapala Crush City Bronco Bug 4" 6Pk Sprayed Grass
$6.49The Rapala Crush City Bronco Bug 4" 6Pk Sprayed Grass is a top-of-the-line fishing lure designed for maximum effectiveness in various water conditions. Its unique combination of color, flake, salt, and scent creates an irresistible presentation that...
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6TH SENSE
6th Sense Glitch 3.8" 10Pk Record Breaker
$4.99The 6th Sense Glitch Worm is a highly detailed and realistic soft plastic lure designed to mimic the appearance and movement of a panicked baitfish. Its unique shape and weight distribution allow it to sit perfectly horizontal in the water column, making...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Flashy Pearl
$7.99The Berkley Deep Hit Stick 1/2oz Flashy Pearl is a high-performance stick bait designed to attract and track large fish in various water conditions. Its unique design features an integrated FlashDisc that provides stability and accuracy, mimicking the...
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BERKLEY
Berkley Powerbait MaxScent Lil' Super Trooper Craw Green Pumpkin
$7.99The Berkley Powerbait MaxScent Lil' Super Trooper Craw Green Pumpkin is a compact crawfish imitation designed to mimic the movement and behavior of a real crawfish. Its super kicking claws provide a lifelike action that attracts fish from a distance...
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RAPALA
Rapala Crush City Pig Stick 5" 8Pk Goby
$6.49The Rapala Crush City Pig Stick 5" 8Pk Goby is a versatile fishing lure designed to entice pigs and big bass with its enticing shimmy. Engineered with extra salt content for added density, this lure falls fast even when rigged weightless, providing an...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Purple Bengal
$7.99The Berkley Deep Hit Stick 1/2oz Purple Bengal is a top-of-the-line stick bait designed to entice even the most finicky fish. Its integrated FlashDisc technology provides unparalleled tracking stability and accuracy, mimicking the action of a balsa lure...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Firetiger
$7.99The Berkley Deep Hit Stick 3/4oz Firetiger is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Dime Crankbait 2/5oz Special Red Craw
$9.99The Berkley Dime Crankbait 2/5oz Special Red Craw is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. This crankbait...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Clown
$7.99The Berkley Deep Hit Stick 1/2oz Clown is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, giving the bait a true balsa-like action. This...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Chrome
$7.99The Berkley Deep Hit Stick 3/4oz Chrome is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, giving the bait a true balsa-like action...
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BERKLEY
Berkley Deep Hit Stick 1/3oz Blue Slime
$7.99The Berkley Deep Hit Stick 1/3oz Blue Slime is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, giving the bait a true balsa-like action...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Shake & Bake
$7.99The Berkley Deep Hit Stick 3/4oz Shake & Bake is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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MISSILE BAITS
Missile Baits Spunk Shad 3.5" 10Pk Bruiser Flash
$5.99The Missile Baits Spunk Shad 3.5" 10Pk Bruiser Flash is a top-of-the-line bait trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait is available in Missile's legendary colors, ensuring that...
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BERKLEY
Berkley Hitstick 7 Jerkbait 2.75" Sunset 84
$6.99The Berkley Hitstick 7 Jerkbait 2.75" Sunset 84 is a game-changer in the world of hard baits. Its unique rolling action mimics the movement of a balsa wood lure, but with the added durability and casting ability of plastic. This means you can tackle even...
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BERKLEY
Berkley Clickin' Frittside 2.5" Red Spring Craw
$10.99The Berkley Clickin' Frittside 2.5" Red Spring Craw is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a single ceramic ball, helps to attract fish from a...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Blue Chrome
$7.99The Berkley Deep Hit Stick 1/2oz Blue Chrome is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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STORM LURES
Storm Lures Hot N' Tot 2" Walleye Wizard
$6.99Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling
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BERKLEY
Berkley Deep Hit Stick 3/4oz Purple Bengal
$7.99The Berkley Deep Hit Stick 3/4oz Purple Bengal is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Black Gold
$7.99The Berkley Deep Hit Stick 1/2oz Black Gold is a high-performance stick bait designed to attract large and aggressive fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, mimicking the action of a balsa lure...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Slick Blue Alewife
$7.99The Berkley Deep Hit Stick 3/4oz Slick Blue Alewife is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, giving the bait a true balsa-like...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Chrome
$7.99The Berkley Deep Hit Stick 1/2oz Chrome is a high-performance stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...
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6TH SENSE
6th Sense Juggle Minnow 9pk Ghost Minnow
$4.99The 6th Sense Juggle Minnow 9pk Ghost Minnow is a versatile soft plastic lure designed to excel in various fishing applications. Its compact 4-inch size and bulbous tail provide balance and a realistic action, making it an attractive option for anglers...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Flashy Pearl
$7.99The Berkley Deep Hit Stick 3/4oz Flashy Pearl is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the natural action of a balsa lure...
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6TH SENSE
6th Sense Juggle Minnow 9pk 4K Sunfish
$4.99The 6th Sense Juggle Minnow is a versatile soft plastic lure designed for various fishing applications. Its compact size, measuring 4 inches in length, makes it an ideal choice for targeting sunfish. The lure's unique design features 3D-like ridge lines...
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BERKLEY
Berkley Deep Hit Stick 1/2oz Tiger King
$7.99The Berkley Deep Hit Stick 1/2oz Tiger King is a top-of-the-line stick bait designed to attract even the most finicky fish. Its Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the natural action of a balsa lure. This...
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BERKLEY
Berkley Deep Hit Stick 3/4oz Purple Slime
$7.99The Berkley Deep Hit Stick 3/4oz Purple Slime is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the natural action of a balsa lure...
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6TH SENSE
6th Sense Whale Swimbait 3pk Clearwater Rose
$9.99The 6th Sense Whale Swimbait 3pk Clearwater Rose is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The Whale 6.0's...
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BERKLEY
Berkley Swamp Lord Hollow Body Frog Copperhead
$9.99The Berkley Swamp Lord Hollow Body Frog Copperhead is designed to dominate the waters of your favorite fishing spot. Its optimized system increases the hook-up ratio, giving you a better chance at landing that big catch. The ultra-soft body allows for...
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6TH SENSE
6th Sense Juggle Minnow 9pk Black N Blue
$4.99The 6th Sense Juggle Minnow is a versatile soft plastic lure designed to excel in various fishing applications. Its compact 4-inch size and balanced design make it perfect for use with a range of lures, including spinnerbaits, swim jigs, bladed jigs,...
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STORM LURES
Storm Lures Hot N' Tot 2.5" Chartreuse Wonderbread Glow
$6.99Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to...
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