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STRIKE KING
Strike King Wake Shad Sexy Shad 2.0
$13.99A classic makes its comeback – Strike King's tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not...
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STRIKE KING
Strike King Tour Grade Spinnerbait Sexy Shad 5/16oz
$10.99The Strike King Tour Grade Spinnerbait Sexy Shad is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, making it perfect for navigating through dense cover. The naturalistic...
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6TH SENSE
6th Sense Flush Minnow 5.2" Ghost Ice Minnow
$4.99The 6th Sense Flush Minnow 5.2" Ghost Ice Minnow is a top-notch soft plastic jerkbait designed for anglers seeking a realistic presentation. Its unique features make it stand out from other baits on the market. The forked tail fin incorporates a small...
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REEF RUNNER
Acme Reef Stalker 5/8oz Red Hot Tiger
$8.99Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven...
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STRIKE KING
Strike King Tour Grade Spinnerbait Sun Perch 5/16oz
$10.99The Strike King Tour Grade Spinnerbait Sun Perch 5/16oz is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...
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BAY DE NOC
Bay de Noc Swedish Pimple 3/4oz Pink Blue Prism Tape
$6.19The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...
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STRIKE KING
Strike King Tour Grade Sun Perch 3/8oz
$10.99The Strike King Tour Grade Sun Perch 3/8oz is a top-of-the-line spinnerbait designed for serious anglers. Its weight forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...
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LELAND LURES
Leland Lures Crappie Magnet Body 15Pk Percy
$2.29The Leland Lures Crappie Magnet Body 15Pk Percy is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, which attracts slabs more effectively than skirts and curly tails. The high-grade plastic used in this product is...
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PICASSO
Picasso Straight Drop Jig Head #2 2Pk 1/4oz Plain
$5.99The Picasso Straight Drop Jig Head #2 is a precision-crafted fishing lure designed to deliver exceptional results. Its unique head design features a thinly tapered edge that cuts through the water column with ease, allowing anglers to target specific...
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DEPS
DEPS Sakamata Shad 5" 6Pk White Clear Silver Flake
$10.99The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...
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STRIKE KING
Strike King Mr Crappie Teen-Zee Sausage Head Unpainted 1/16oz
$4.99The Strike King Mr Crappie Teen-Zee Sausage Head Unpainted 1/16oz is a compact and versatile jig designed specifically for use with small plastic baits. Its smaller size allows for precise control and presentation, making it ideal for targeting crappie...
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GARY YAMAMOTO
Yamamoto Zako Swimbait 4" 6Pk Pro Blue
$6.99The Yamamoto Zako Swimbait 4" 6Pk Pro Blue is a versatile soft plastic bait designed for anglers seeking a realistic presentation. Its segmented body and forked tail enable it to vibrate enticingly, making it perfect for use as a jig trailer. The...
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DEPS
DEPS Bull Flat Creature 3" 6Pk Green Pumpkin Blue Flake Smoke
$10.99The Deps Bull Flat Creature Bait is a soft plastic creature designed to mimic the profile of a bluegill. Its unique spiraling action on fall perfectly imitates a dying panfish, making it an effective lure for catching fish. The bait's ultra-soft material...
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STRIKE KING
Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz
$10.99The Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...
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LELAND LURES
Leland Lures Crappie Magnet Hammer 8Pk Chartreuse Glow
$2.49The Leland Lures Crappie Magnet Hammer 8Pk Chartreuse Glow is a top-notch choice for anglers targeting big crappie in shallow water. Its unique design, engineered for use with forward-facing sonar, allows for precision targeting and maximizes your...
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GARY YAMAMOTO
Yamamoto Covert Craw 2.5" 10Pk Black w/Large Blue Flake
$6.99The Yamamoto Covert Craw 2.5" soft plastic lure is designed for finesse fishing, ideal for waters where bass are feeding on small craw-like forage. Its Mega Floater Formula construction allows it to float naturally on the water's surface. The lure...
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STRIKE KING
Strike King Tour Grade Sexy Shad 3/8oz
$10.99The Strike King Tour Grade Sexy Shad 3/8oz is a top-of-the-line spinnerbait designed for serious anglers. Its weight forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...
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6TH SENSE
6th Sense Panorama 2 Pro Blue
$7.99The 6th Sense Panorama 2 Pro Blue is a highly realistic soft plastic swimbait designed to mimic baitfish with natural movement and detailed paint schemes. Its ultra-realistic design makes it perfect for panfish and finesse applications, while its...
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STRIKE KING
Strike King Chick Magnet Jr Crankbait Blue Rock Craw 1/4oz
$11.99The Strike King Chick Magnet Jr Crankbait Blue Rock Craw is a compact and versatile fishing lure designed to mimic the appearance of a crawdad. Its flat-sided design allows it to displace water and create a tight wobble that attracts fish. Built with...
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LELAND LURES
Leland Lures Crappie Magnet Roo 10Pk Killer Klatt
$2.49The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...
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LELAND LURES
Leland Lures Trout Mag 9Pk Sow Bug 1/64oz
$2.29The Leland Lures Trout Mag 9Pk Sow Bug 1/64oz is a highly effective lure for catching trout and panfish. Its lead-free design makes it an attractive option for anglers who prioritize environmental sustainability. The small size of this lure, measuring 1...
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LELAND LURES
Leland Lures Crappie Magnet Slab Bites Chartreuse
$3.49The Leland Lures Crappie Magnet Slab Bites Chartreuse is a top-notch bait designed specifically for crappie and panfish. Its dense formula ensures that these bites stay on the hook longer than similar baits, giving you more chances to catch. The longer...
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LELAND LURES
Leland Lures Crappie Magnet Roo 10Pk Black/Chartreuse
$2.49The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an ideal choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The belly...
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DEPS
DEPS Sakamata Shad 4" 8Pk Champagne Pepper & Neon Pearl
$10.99The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...
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STRIKE KING
Strike King Chick Magnet Jr Crankbait Fire Craw 1/4oz
$11.99The Strike King Chick Magnet Jr Crankbait Fire Craw is a compact and versatile fishing lure designed to mimic the appearance of a crawdad. Its flat-sided design allows it to displace water and create a tight wobble that attracts fish. The lure's...
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GARY YAMAMOTO
Yamamoto Nuki Bug 3.5" 6Pk Black w/Large Blue Flake
$8.99The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the action of a swimming insect. Its thick ribbed body provides excellent castability, while the two flanged craw appendages create a kicking motion that attracts fish in...
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ACME
Acme V-Rod Deep State 1/2oz
$6.99Producing tight and robust vibrations that are irresistible to all species of gamefish, the Acme V Rod Bladebait features a stamped steel frame and lead injected body to create a hyper-realistic baitfish profile and provide extreme durability. Covered in...
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STRIKE KING
Strike King Mr Crappie Teen-Zee Sausage Head Unpainted 1/32oz
$4.99The Strike King Mr Crappie Teen-Zee Sausage Head Unpainted 1/32oz is a compact and versatile jig designed for fishing with small plastics. Its smaller size allows for precise control and presentation, making it ideal for targeting crappie in tight spaces...
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DEPS
DEPS Sakamata Shad 4" 8Pk Reservoir Shad
$10.99The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed in Japan, perfect for targeting big bass. Its unique body shape and hydrodynamic profile reduce water flow resistance, allowing for a side-to-side darting action with minimal...
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GARY YAMAMOTO
Yamamoto Nuki Bug 3.5" 6Pk Green Pumpkin Black Flake
$8.99The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the movement of a crawfish in the water. Its thick ribbed body provides excellent castability, making it ideal for fishing in various conditions. The two flanged craw...
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GARY YAMAMOTO
Yamamoto Nuki Bug 3.5" 6Pk Dark Green Pumpkin w/Amber Black
$8.99The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the action of a swimming insect. Its thick ribbed body provides excellent castability, while the two flanged craw appendages create a kicking motion that attracts fish in...
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VORTEX
Vortex Crossfire Green Dot Black
$149.99Experience fast, responsive accuracy in diverse lighting conditions and backgrounds with the Crossfire - Green Dot. Using the most visible color to the human eye and a reliable, uncomplicated design, it delivers impressive versatility on your carbine or...
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