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BERKLEY
Berkley Swamp Lord Frogs
$9.99The Berkley Swamp Lord Hollow Body Frog Bone is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a better chance at landing the big catch. The ultra-soft body and design allow...
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BERKLEY
Berkley Clickin' Frittsides
$10.99The Berkley Clickin' Frittside 2.5" Black Chartreuse is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a single ceramic ball, helps to attract fish from a...
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RAPALA
Rapala The Shad Rap 06
$9.99The Rapala Shad Rap Crankbait 2.5" Black Wonderbread is a highly effective fishing lure that has set the standard for other crankbaits. Its natural baitfish profile makes it a versatile choice for various fishing conditions, from slow to fast...
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BERKLEY
Berkley Big Game Baitcast Combos
$49.99Berkley Big Game rods have withstood the test of time. Now offered in a pre-spooled corrosion resistant single bearing baitcast combo.Specifications and Features:Graphite Reel Body with Aluminum Handle1 Stainless Steel Corrosion Resistant Bearing5.1:1...
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BERKLEY
Berkley Cherrywood HD Casting Rods
$14.99 - $24.99The Berkley Cherrywood HD Casting Rod has been a favorite for over 30 years, and is now redefined. Hybrid design construction delivers sensitivity with the grip and tactile features of a cork handle make this Cherrywood the best one yet.
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RAPALA
Rapala Ott's Garage Tiny Series Crankbait
$9.99The Rapala Ott's Garage Tiny Series Crankbait originated from Bassmaster Classic Champion Ott DeFoe's days building different bait designs as a childhood hobby and, later, customizing lures as a professional angler. The OG Series expands with the Rapala...
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Z-MAN
Z-Man Goat ToadZ Soft Baits
$4.99Z-Man Goat ToadZ Soft Baits are four-inch long frog-style baits that you can feel confident fishing in your home waters and come in a variety of proven best-selling and bass-catching colors. Z-Man pros tested the soft plastic frog bait and reported...
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Z-MAN
Z-Man SMH WormZ Soft Baits
$3.49 - $5.99The Z-Man SMH WormZ Soft Baits characteristically suit a shaky head style approach with an enticing ElaZtech design made in conjunction with pro Brian Latimer. Z-Man makes the claim that the SMH (Shaking My Head) WormZ body shape is the ideal thickness...
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BERKLEY
Berkley Stunna 112 Series Jerkbait
$14.99The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
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Z-MAN
Z-Man Shad FryZ
$4.99Rig a Z-Man Shad FryZ for crappies, panfish, trout, perch, and more species using micro finesse applications, and let this 1.75-inch fry imitator do its thing! Shad FryZ is a bite-sized swimbait that mimics small shad and baby panfish, two of the most...
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Z-MAN
Z-Man Hellraizer Topwater Bait
$14.99The Z-Man Hellraizer Topwater Bait is a one-of-a-kind surface lure from the creators of the original ChatterBait. Although the look is far from similar, in essence, the Hellraizer brings the ChatterBait design to the topwater, harnessing the sound and...
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Z-MAN
Z-Man Gobius
$5.99The Z-Man Gobius name implies it represents typical gobies, which the pre-rigged goby imitation does in super lifelike detail. A highly refined body, gill plate, fin, and tail design that presents subtle swimming action. The 3-inch Z-Man Gobius is a...
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Z-MAN
Z-Man Baby BallerZ
$4.99The Z-Man Baby BallerZ imitates a natural minnow profile and is perfect for catching a variety of fish in popular colors for crappie, bluegill, trout, bass, perch, and more! Sized and shaped to match baby shad and other natural crappie forage, the Baby...
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STRIKE KING
Strike King Tour Grade Compact Double Willow Spinnerbait
$7.99 - $10.99Use this Strike King Tour Grade Compact Double Willow Spinnerbait when you want a smaller profile to attract attention anywhere. The larger Tour Grade spinnerbait's downsized version is a compact-frame, hidden-weight 1/2-ounce model with double...
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STRIKE KING
Strike King Skip'N Buzz Skipping Buzzbait
$8.99The Strike King Skip'N Buzz Skipping Buzzbait exhibits some significant changes so that it can target out-of-reach fish. The lure is specifically built to help anglers reach where few lures will go! Strike King and pro angler Andy Montgomery devised the...
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Z-MAN
Z-Man Tiny TicklerZ
$4.99The Z-Man Tiny TicklerZ should look familiar to fans of the popular, fish-catching 1.75-inch TRD TicklerZ. This scaled-down version is one of the most versatile panfish and trout profiles, offering extraordinary softness, buoyancy, and durability. The...
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Z-MAN
Z-Man ChatterSpike
$5.49The Z-Man ChatterSpike is an ultra-refined chatterbait trailer with creative engineering that enhances the performance of bladed jigs. Precise V-shaped ridges highlight the chatterbait fishing trailer and help to produce the tight, crisp action the...
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Z-MAN
Z-Man TRD GobyZ
$4.99The Z-Man TRD GobyZ naturally entices bass where goby bait fish flourish in the Great Lakes and beyond. The 2.4-inch TRD GobyZ extends the Z-Man TRD baits lineup of finesse offerings with an adaptable shape that compresses as easily as the real McCoy...
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Z-MAN
Z-Man Micro Goat
$4.99The Z-Man Micro Goat depicts the popular Goat profile with twin action tails and is much smaller than the Z-Man Baby Goat, downsized here to 1.75" for micro finesse applications. The uniquely cupped paddle tail produces thumping action at all retrieve...
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STRIKE KING
Strike King Hybrid Hunter Shallow Crankbait
$9.99A Strike King Hybrid Hunter Shallow Crankbait generates hard-thumping exaggerated hunting action in shallow water! The Hybrid Hunter shallow crankbait for bass features a fat-bodied, flat-sided shape, an L-shaped 90-degree bill, and emits a thunderous...
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STRIKE KING
Strike King Hybrid Hunter Jr. Shallow Crankbait
$8.99 - $9.99The Strike King Hybrid Hunter Jr. Shallow Crankbait for bass and pike prowls areas 1-5 feet deep with side-to-side hunting actions. Don't be surprised if you trigger feeding competitions among your targets! The key to the effectiveness of the 3 inches...
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STRIKE KING
Strike King Gravel Dawg Crankbait
$9.99The Strike King Gravel Dawg Crankbait is a top-performing medium-diving crankbait that can easily maneuver through rock, wood, and grass, thanks to its wide wobble action. It is available in two different versions: the Gravel Dawg 8 and Gravel Dawg 10...
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STRIKE KING
Strike King Bitsy Jerkbait
$5.99 - $6.99The Strike King Bitsy Jerkbait is a 1/16 oz. minnow crankbait designed to excel in small ponds, creeks, and lakes. This tiny version of the Strike King KVD jerkbait lures maintains the same roll, wiggle, and flash ratio as the original. Its super small...
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BERKLEY
Berkley PowerBait MaxScent Chigger Craw Soft Bait
$7.99The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...
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BERKLEY
Berkley Finisher FFS Jerkbait
$8.99 - $10.99The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
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RAPALA
Rapala Shad Rap Elite
$10.99The Rapala Shad Rap Elite is the evolution of the worldwide favorite Shad Rap crankbait and comes in two models in fish-catching natural baitfish profiles. These floating crankbaits are made of premium balsa and incorporate modern wire-through...
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BERKLEY
Berkley PowerBait Paddlin' PowerStinger
$8.99The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait PowerStinger swimbaits imitate the look and motion that bass...
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RAPALA
Rapala CrushCity Bronco Bug
$6.49 - $6.99When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4" Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
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RAPALA
Rapala CrushCity Cleanup Craw
$6.49 - $6.99A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5" long with claws that provide tight-kicking action. The CrushCity crawfish bait...
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RAPALA
Rapala Gold Miner 30 Deep Diver
$10.99The Rapala Gold Miner 30 Deep Diver gets down fast to 30 ft., ready for walleye, lake trout, and salmon lurking deep. This 4 3/4 in., 3/4 oz. lure stands out with a wide-swinging tail action and a rattling body that commands attention. Built tough for...
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RAPALA
Rapala PXR Mavrik 110 Jerkbait
$14.99The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending jerkbait, the PXR Mavrick targets bass and other freshwater predators with hard-cutting, semi-erratic...
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RAPALA
Rapala Ott's Garage OG Rocco 5 Crankbait
$11.99Rapala Ott's Garage OG Rocco 5 Crankbait is a balsa wood silent killer from designer and Bassmaster Classic champion Ott Defoe. The Rapala Rocco OG has no sound, so the buoyant round balsa bait is a solid choice where bass have learned that loud-knocking...
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