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  • Z-MAN

    Z-Man Graph ShadZ

    $7.99

    The Z-Man Graph ShadZ furnishes anglers with a serious advantage when using forward-facing sonar to target bass. This pre-rigged jig head features a soft shad body made from 10X Tough ElaZtech material, offering durability and lifelike movement. The...

  • STRIKE KING

    Strike King Skip'N Buzz Skipping Buzzbait

    $8.99

    The Strike King Skip'N Buzz Skipping Buzzbait exhibits some significant changes so that it can target out-of-reach fish. The lure is specifically built to help anglers reach where few lures will go! Strike King and pro angler Andy Montgomery devised the...

  • Z-MAN

    Z-Man Micro TRD

    $4.99

    A Z-Man Micro TRD finesse soft bait targets crappie and panfish yet remains irresistible to multiple game fish, including trout, bass, perch, and more! The 1 3/4 inch Micro TRD, a downsized version of the popular Finesse TRD (The Real Deal) bait series,...

  • Z-MAN

    Z-Man Tiny TicklerZ

    $4.99

    The Z-Man Tiny TicklerZ should look familiar to fans of the popular, fish-catching 1.75-inch TRD TicklerZ. This scaled-down version is one of the most versatile panfish and trout profiles, offering extraordinary softness, buoyancy, and durability. The...

  • STRIKE KING

    Strike King Tour Grade Double Willow Spinnerbait

    $10.99

    The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural color patterns, this light wire framed spinnerbait...

  • Z-MAN

    Z-Man ChatterSpike

    $5.49

    The Z-Man ChatterSpike is an ultra-refined chatterbait trailer with creative engineering that enhances the performance of bladed jigs. Precise V-shaped ridges highlight the chatterbait fishing trailer and help to produce the tight, crisp action the...

  • STRIKE KING

    Strike King Thunder Cricket Vibrating Swim Jig

    $2.99 - $12.99

    Strike King Thunder Cricket Vibrating Swim Jig is taking high honors at the top of its class. Tournament bass fishermen are sure to have the Thunder Cricket in their fishing arsenal. Features like the stainless steel painted blade, and the Owner Jungle...

  • Z-MAN

    Z-Man TRD GobyZ

    $4.99

    The Z-Man TRD GobyZ naturally entices bass where goby bait fish flourish in the Great Lakes and beyond. The 2.4-inch TRD GobyZ extends the Z-Man TRD baits lineup of finesse offerings with an adaptable shape that compresses as easily as the real McCoy...

  • Z-MAN

    Z-Man Micro Goat

    $4.99

    The Z-Man Micro Goat depicts the popular Goat profile with twin action tails and is much smaller than the Z-Man Baby Goat, downsized here to 1.75" for micro finesse applications. The uniquely cupped paddle tail produces thumping action at all retrieve...

  • Z-MAN

    Z-Man Shadtron LT Swimbait 6"

    $17.99

    The Z-Man Shadtron LT Swimbait mimics a shad’s natural movement with its wedge-shaped tail, drawing strikes even on slow retrieves. This 6-inch soft swimbait features an innovative over/under line-through harness, allowing anglers to rig it...

  • STRIKE KING

    Strike King Denny Brauer Baby Structure Jig

    $6.99

    The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and...

  • STRIKE KING

    Strike King Hybrid Hunter Shallow Crankbait

    $11.99

    A Strike King Hybrid Hunter Shallow Crankbait generates hard-thumping exaggerated hunting action in shallow water! The Hybrid Hunter shallow crankbait for bass features a fat-bodied, flat-sided shape, an L-shaped 90-degree bill, and emits a thunderous...

  • STRIKE KING

    Strike King Mr. Crappie Sausage Head - Under Spin

    $5.99

    These Strike King Mr. Crappie Sausage Head - Under Spin jig heads are engineered to deflect off cover, directing the Eagle Claw hook point away from snags. The innovative Sausage Head's creator, legendary pro angler and designer, Wally Marshall, asserts,...

  • STRIKE KING

    Strike King Hybrid Hunter Jr. Shallow Crankbait

    $10.99 - $11.99

    The Strike King Hybrid Hunter Jr. Shallow Crankbait for bass and pike prowls areas 1-5 feet deep with side-to-side hunting actions. Don't be surprised if you trigger feeding competitions among your targets! The key to the effectiveness of the 3 inches...

  • STRIKE KING

    Strike King Gravel Dawg Crankbait

    $11.99

    The Strike King Gravel Dawg Crankbait is a top-performing medium-diving crankbait that can easily maneuver through rock, wood, and grass, thanks to its wide wobble action. It is available in two different versions: the Gravel Dawg 8 and Gravel Dawg 10...

  • STRIKE KING

    Strike King Mr. Crappie Sausage Head Jig Heads

    $3.99 - $5.99

    The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve the perfect hook set every time...

  • STRIKE KING

    Strike King Hybrid Hunter Jr. Crankbait

    $10.99

    Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...

  • STRIKE KING

    Strike King Hybrid Hunter Crankbait

    $11.99

    Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

  • STRIKE KING

    Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious

    $4.99

    A Mr. Crappie Pre-Rigged Slabalicious Sausage Spin features a silver 3/4-inch hammered willow leaf blade and the innovative Mr. Crappie Sausage jig head pre-rigged with the distinct, eye-popping colors and explosive designs of the Slabalicious soft bait...

  • STRIKE KING

    Strike King Bitsy Jerkbait

    $6.99

    The Strike King Bitsy Jerkbait is a 1/16 oz. minnow crankbait designed to excel in small ponds, creeks, and lakes. This tiny version of the Strike King KVD jerkbait lures maintains the same roll, wiggle, and flash ratio as the original. Its super small...

  • BERKLEY

    Berkley PowerBait MaxScent Chigger Craw Soft Bait

    $7.99

    The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...

  • VMC

    VMC Hard Ball Jig Heads

    $2.49 - $4.19

    VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors...

  • BERKLEY

    Berkley PowerBait Nessie Glide Bait

    $7.99 - $12.99

    The Berkley PowerBait Nessie Glide Bait is a lure with enough intrigue for experienced anglers with the method and characteristics that allow entry for the Everyman to use such advanced techniques. The Berkley Powerbait Nessie Soft Glide Bait can act...

  • BERKLEY

    Berkley PowerBait Paddlin' PowerStinger

    $8.99

    The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait PowerStinger swimbaits imitate the look and motion that bass...

  • RAPALA

    Rapala CrushCity Bronco Bug

    $6.49 - $6.99

    When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4" Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...

  • RAPALA

    Rapala Rippin' Blade Bait

    $9.99

    The Rapala Rippin' Blade Bait is an excellent option for a blade bait that delivers instant vibration, even at slow speeds. This Rapala blade bait sports a slender, heavy-profile metal frame and a plastic body that falls upright for perfect balance,...

  • RAPALA

    Rapala CrushCity Cleanup Craw

    $6.49 - $6.99

    A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5" long with claws that provide tight-kicking action. The CrushCity crawfish bait...

  • RAPALA

    Rapala Gold Miner 30 Deep Diver

    $10.99

    The Rapala Gold Miner 30 Deep Diver gets down fast to 30 ft., ready for walleye, lake trout, and salmon lurking deep. This 4 3/4 in., 3/4 oz. lure stands out with a wide-swinging tail action and a rattling body that commands attention. Built tough for...

  • RAPALA

    Rapala PXR Mavrik 110 Jerkbait

    $14.99

    The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending jerkbait, the PXR Mavrick targets bass and other freshwater predators with hard-cutting, semi-erratic...

  • RAPALA

    Rapala Ott's Garage OG Rocco 5 Crankbait

    $11.99

    Rapala Ott's Garage OG Rocco 5 Crankbait is a balsa wood silent killer from designer and Bassmaster Classic champion Ott Defoe. The Rapala Rocco OG has no sound, so the buoyant round balsa bait is a solid choice where bass have learned that loud-knocking...

  • RAPALA

    Rapala OG Tiny Deep Series Crankbait

    $9.99

    This Rapala OG Tiny Deep Series Crankbait is the deeper-diving variety, running to 7 feet. The Rapala Ott's Garage Deep Tiny 07 crankbaits, like their OGT04 siblings, weigh 5/16 oz and are constructed from premium balsa wood, a circuit board lip, and VMC...