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BERKLEY
Berkley PowerBait MaxScent Flatnose Minnows
$6.99Berkley PowerBait MaxScent Flatnose Minnows pack a high-powered scent like no other and are proven to catch more fish! These lures feature a compressed nose for better hook placement and come in a variety of great colors. Berkley makes their bait with...
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BERKLEY
Berkley PowerBait 3 in. Ribbontail Grubs
$2.99 - $4.99Berkley PowerBait Ribbontail Grubs features a smaller profile to better entice walleye and other panfish to strike. These grubs have a compact body, perfect for light wire hooks and a slim ribbon tail for increased swimming action. PowerBait's exclusive...
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STRIKE KING
Strike King Coffee Tubes 3.5"
$1.99 - $4.99The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very...
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BERKLEY
Berkley PowerBait Floating Trout Worm
$4.99Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait floats, allowing for a natural presentation that appeals to...
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STRIKE KING
Strike King Coffee Fat Tubes
$3.19 - $4.69Use Strike King Coffee Fat Tubes as a wake-up call to all the sluggish bass in your area. These coffee tubes are infused with an organic scent created with real coffee bean granules and coffee bean oil. The scent masks human and plastic scents while...
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BERKLEY
Berkley PowerBait MaxScent The General Soft Bait
$6.99The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...
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STRIKE KING
Strike King KVD Drop Shot Half Shell
$2.99 - $4.99Give your finesse presentations a little attitude when you tie on the Strike King KVD Drop Shot Half Shell! Built with Strike King's open pour technology, each soft bait has distinct, layered laminates that give it a realistic appearance, even in clear...
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STRIKE KING
Strike King KVD 200 Jerkbait
$1.99 - $9.29The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. The Strike King KVD Jerkbait dives deeper at a depth of four-to-seven feet, perfect...
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STRIKE KING
Strike King Bitsy Bug Mini Jig
$2.49The Strike King Bitsy Bug Mini Jig helps you target bass hiding in tight cover and rocky structures where other jigs might struggle. This compact jig slips through vegetation and over rocks with its snagless-weedless head design, making it a go-to choice...
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Z-MAN
Z-Man NedlockZ HD Jig Heads
$6.99Z-Man NedlockZ HD Jig Heads were specifically designed for Midwest finesse Ned Rig applications, but are also effective when working around heavy cover or high current areas. The mushroom-shaped heads are equipped with extra heavy-duty Mustad UltraPoint...
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RAPALA
Rapala Balsa Xtreme BX Jointed Minnow
$12.49The Rapala Balsa Xtreme BX Jointed Minnow gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 6–8 ft. zone while a tough copolymer shell adds the durability needed to fish around rock, timber, and current...
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VMC
VMC Neko Weights
$3.49VMC Neko Weights are ideal for for neko-wacky rigging, worms, and stick baits. The conical shape allows these weights to easily be inserted into a head or tail of a soft bait, without damaging the plastic. These VMC weights make a great addition to your...
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BERKLEY
Berkley PowerBait Power Worms
$2.99 - $4.99Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms...
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RAPALA
Rapala Balsa Xtreme BX Jointed Shad
$12.49The Rapala Balsa Xtreme BX Jointed Shad gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 4–6 ft. zone while the copolymer shell adds durability for casting or trolling around rock, timber, and other...
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STRIKE KING
Strike King KVD Sexy Dawg Hard Knock
$5.99 - $9.99Make some noise with the Strike King KVD Sexy Dawg Hard Knock! This topwater lure is designed with a unique rattle chamber to make a deep, loud rattle that is great for drawing in some attention. The sleek design of the body helps this lure glide through...
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BERKLEY
Berkley PowerBait Pit Boss
$3.99When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but its unique profile was designed to mimic both baitfish...
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VMC
VMC Half Moon Wacky Weights
$3.49VMC Half Moon Wacky Weights are perfect for neko-wacky rigging, worms, and stick baits. The ribbed cone shape allows these weights to easily be inserted into a head or tail of a soft bait, without damaging the plastic. VMC Half Moon Wacky Weights make a...
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BERKLEY
Berkley PowerBait Chroma-Glow Crappie Nibbles
$4.99Berkley PowerBait Chroma-Glow Crappie Nibbles are soft, petite, preformed baits that are very effective on crappie hooks and other small lures. Its non-floating formula is perfect for tipping jigs or filling tube baits. Built with an exclusive glowing...
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ZOOM
Zoom Fluke
$3.29The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...
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ZOOM
Zoom Tiny Fluke
$4.29The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...
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BERKLEY
Berkley PowerBait MaxScent Flat Worm Soft Bait
$6.99A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...
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RAPALA
Rapala Ultra Light Shad
$7.99The Rapala Ultra Light Shad gives anglers a compact, headstrong shad-style crankbait with a precision-weighted body that casts well, tracks true at any speed, and delivers a tight rolling swim that draws strikes when fish aren’t aggressively...
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ZOOM
Zoom Finesse Worm
$2.99 - $5.29The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...
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BERKLEY
Berkley PowerBait Floating Trout Bait Dough
$1.57 - $4.99Berkley PowerBait Floating Trout Bait Dough is moldable and easy to use. Its floating, biodegradable formula enhances dispersion of scent and flavor to attract fish from wide ranges. The standard trout bait comes in a variety of colors. The Natural Scent...
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STRIKE KING
Strike King Mr. Crappie Scizzor Shad Body
$1.00 - $2.99The popular Mr. Crappie Scizzor Shad Jig has shed the jig and is now available to add to your favorite hook or jig head. The Scizzor Shad body features the Mr. Crappie signature balls and twin tails for twice the action. It includes a secret port for any...
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RAPALA
Rapala Balsa Xtreme BX Brat Crankbait
$10.49Bass love whackin' the Rapala Balsa Xtreme BX Brat Crankbait! The Brat combines a balsa inner core with a tough, copolymer shell to create a buoyant, yet durable crankbait. Perfect for shallow-water fishing, this crankbait features a squarebill to...
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BERKLEY
Berkley PowerBait Sparkle Crappie Nibbles
$4.99Berkley PowerBait Sparkle Crappie Nibbles are infused with sparkles that mimic fish scales and provide visual attraction from greater distances. These petite, preformed nibbles are easy to use with less mess. Soft, yet long lasting, they are the perfect...
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STRIKE KING
Strike King Rage Cut-R Worms
$1.99 - $5.49Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make!...
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BERKLEY
Berkley Choppo Topwater Lure
$5.99 - $9.99The Berkley Choppo Topwater Lure features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The...
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STRIKE KING
Strike King Rage Ned Bug
$1.99 - $6.99The Strike King Rage Ned Bug is the perfect addition to your arsenal! This soft bait features a compact body that fits flawlessly on Ned Rig heads. The ribbed body creates a vibration that can draw in fish for a closer look. The double set of appendages...
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BERKLEY
Berkley Frittside Crankbait
$5.39 - $8.99When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of...
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BERKLEY
Berkley PowerBait Natural Scent Glitter Floating Trout Bait Dough
$4.99 - $5.99Berkley PowerBait Natural Scent Glitter Floating Trout Bait Dough is pliable, easy to use, and can be shaped into larva or eggs. Its floating, biodegradable formula enhances dispersion of scent and flavor to attract fish from wide ranges. The...
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