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  • RAPALA

    Rapala Dives To Crankbait Metal 20

    $10.99

    There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

  • RAPALA

    Rapala Dives To 14 Crankbait Lures

    $8.99

    Every tattoo tells a story. The "ink," as the street calls these permanent markings, are individual works of art, indeed. Artisan bass angler Mike "Ike" Iaconelli has offered his unique talents to assist in the development of a masterpiece series of...

  • RAPALA

    Rapala The Shad Rap 07

    $9.99

    The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

  • VMC

    VMC Swingin Rugby FL Straight Jigs

    $2.93 - $6.99

    Built using the head design of the original VMC Rugby Jig, the VMC Swinging Rugby Head Straight Shank takes bottom-dwelling attraction to new heights. Made to give you favorite soft plastics more action than ever, the VMC Swinging Rugby Head Straight...

  • ZOOM

    Zoom Fat Albert Grubs

    $2.99 - $3.29

    The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water,...

  • ZOOM

    Zoom Magnum Finesse Worms

    $2.81 - $6.29

    Beefy would be the best way to sum up the Magnum Finesse Worm from Zoom. This worm is about twice as thick as the standard Zoom Finesse Worm while only about a quarter inch longer. Effective year-around, it's great for standard applications or any others...

  • STRIKE KING

    Strike King Hack Attack Fluorocarbon Flipping Jigs

    $1.99 - $6.99

    Made for better hook penetration with fluorocarbon lines, the Strike King Hack Attack Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook...

  • Z-MAN

    Z-Man Mag Shroomz Weedless Jigheads

    $3.59 - $5.99

    Delivering upsized Ned rig performance, the Z-Man Mag Shroomz Weedless gives anglers the opportunity to fish bigger soft plastics while in and around heavy cover with a Ned rig. Built around a custom 6/0 wide gap hook to accommodate larger soft plastics,...

  • ZOOM

    Zoom Tab Tail Grubs

    $1.79 - $3.29

    Built to imitate the "dragging" effect of a crippled baitfish, the Zoom Tab Tail Grub employs an innovative tail design that alerts bass to an easy meal and incites powerful strikes. Built with a narrow, torpedo-shaped body, the Zoom Tab Tail Grub...

  • BERKLEY

    Berkley Gulp! Catfish Bait Chunks

    $5.99

    The Berkley Gulp! Catfish Chunks 12-Pack is a top choice among catfish anglers. These chunks disperse a potent blood scent that catfish find irresistible, making them a great addition to any fishing setup. With their durable construction, they can...

  • BERKLEY

    Berkley Gulp! Catfish Dough

    $5.99

    The Berkley Gulp Catfish Dough is a highly effective and versatile fishing bait designed specifically for catfish. Its unique formula allows it to outperform even live bait in head-to-head tests, making it a top choice among anglers. With its extreme...

  • BERKLEY

    Berkley Gulp! Alive! Floating Pinched Crawlers

    $5.99 - $6.99

    Life like imitation of real night crawler that has been pinched off with the added benefit of Garlic Scent to attract fish. These baits are biodegradable with 400x's more scent dispersion and can be "recharged" by placing them back in the Gulp! Alive!...

  • STRIKE KING

    Strike King KVD Baby Sexy Frogs

    $1.99 - $7.49

    The Strike King Baby Sexy Frog is a more compact, snack size version of the ever-popular Strike King KVD Sexy Frog. This hollow belly frog may be small, but it will pack a punch on those bass that are keying in on smaller forage or would prefer a finesse...

  • ZOOM

    Zoom Curly Tail Worms

    $2.81 - $4.99

    Setting itself apart from other soft plastics with a sensational swimming action, the Zoom Curly Tail delivers a thin, finesse-focused profile that excels when fish are keyed-in on smaller forage. As the name implies, the Zoom Curly Tail is fitted with a...

  • BERKLEY

    Berkley Gulp Trout Dough

    $6.99

    Catch more trout with Berkley Gulp! Trout Dough. These irresistible nuggets, fortified with Gulp! flavor bits, have 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to...

  • ZOOM

    Zoom Finesse Worms Baits

    $2.89 - $5.29

    These little Finesse Worms from Zoom are just the thing when the bite gets a tough or you're fishing clear or pressured water. The Finesse Worm is a small version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky...

  • ZOOM

    Zoom Lizards Baits

    $2.27 - $3.99

    Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is in the consistency of the injected plastic - just soft enough for...

  • BERKLEY

    Berkley Gulp Attractant Spray

    $8.99

    The NEW Berkley Gulp! Alive is the next generation in Gulp! scent and attractant technology. Now that technology is available in a spray bottle. Gulp! Alive spray fish attractant will make any bait taste and smell alive. It's like a blood trail in the...

  • KEITECH

    Keitech FAT Swing Impact 3.8"

    $4.19 - $7.99

    Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker...

  • BERKLEY

    Berkley Gulp! Minnows

    $4.99

    Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to head...

  • BERKLEY

    Berkley Fusion19 EWG Treble Hooks

    $5.99

    The Berkley Fusion19 EWG Treble Hooks are designed to replace damaged or inferior treble hooks, increasing the performance of your favorite hardbaits and helping you land more fish. With a wide gap design and inward bends, these hooks provide a...

  • VMC

    VMC Wacky/Rings

    $2.79 - $3.49

    The VMC Wacky/Rings are designed for anglers who want to protect their soft plastic baits from excessive wear and tear. These 6mm rubber O-rings are perfect for Neko or wacky rigging, allowing you to secure hooks without penetrating the bait. This means...

  • ZOOM

    Zoom Mag UV Speed Craws

    $5.79

    Responding to the popular demand and the requests of the Zoom pro staff, the Zoom Magnum Ultra Vibe Speed Craw delivers the same superstar performance and utility as the original Speed Craw but now in a larger size to trigger bigger bites. More than 20%...

  • ZOOM

    Zoom Midsize Brush Hogs

    $5.79

    Adding to Zoom's legendary line-up of fishing catching baits, the Zoom Midsize Brush Hog splits the difference between the Baby Brush Hog and the Standard Brush Hog to give anglers the perfect size for almost all scenarios. Delivering an action and...

  • ZOOM

    Zoom Super Chunks

    $1.79 - $3.29

    Plastic chunks are a great and inexpensive alternative to pork trailers for jigs, spinnerbaits and buzzbaits. The Zoom Super Chunk is a good looking chunk designed for lots of fluttering action. The body of the bait is tough, thick plastic that will stay...

  • BERKLEY

    Berkley Jordan Lee X5 Braided Line

    $13.99

    The Berkley X5 Braided Line is designed to provide optimal strength and abrasion resistance for confident fishing in thick vegetation and heavy cover. Its advanced 5-carrier construction with a PE core ensures maximum strength, while the low-vis green...

  • BERKLEY

    Berkley AMP Spinning Rods

    $29.99

    The Berkley AMP Extreme Spinning Rods is a top-of-the-line fishing rod designed for anglers who demand exceptional performance. Its composite blank construction provides unparalleled sensitivity and durability, thanks to the innovative Armadillo Hide...

  • VMC

    VMC Spring Keepers

    $3.49

    The VMC Spring Keepers are a must-have for any serious angler. These high-quality spring keepers are designed to securely hold springs in place, ensuring that your tackle is always ready for action. Made in the United States of America, these keepers are...

  • VMC

    VMC Octopus Black Nickel Hooks

    $2.99 - $9.99

    The VMC Octopus design is the most versatile design in our product line. It offers trout, salmon, steelhead, walleye and saltwater livebait fishermen the best possible price/quality ratio. The VMC Octopus comes in many colors including fluorescent colors...

  • BERKLEY

    Berkley FluoroShield Fluorocarbon Clear Fishing Line

    $8.99 - $10.99

    The Berkley FluoroShield Fishing Line is a versatile and durable option for anglers of all skill levels. Its unique blend of fluorocarbon and copolymer materials makes it resistant to abrasion, while also providing excellent manageability on both...

  • RAPALA

    Rapala X-Rap Jointed Shad 13 Fishing Lures

    $14.99

    With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest speed. Run it fast with equally fantastic action...

  • VMC

    VMC Tungsten Rugby Weights

    $9.49 - $10.49

    The VMC Tungsten Rugby Weight is designed for anglers seeking precision and control in their fishing gear. Its small, snagless profile allows for smooth movement through the water, even when encountering light bites. The no-insert design makes it easy to...