null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • Rapala CrushCity Hedgehog
    New Badge Icon

    RAPALA

    Rapala CrushCity Hedgehog

    $6.49

    The Rapala CrushCity Hedgehog redefines soft plastic creature baits for bass with its compact 4-inch design and intricate details. Equipped with primary curl tail appendages, this bait flutters even at slow speeds, while forward-facing legs add subtle...

  • Berkley Krej FFS Jerkbait
    New Badge Icon

    BERKLEY

    Berkley Krej FFS Jerkbait

    $14.99

    The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column, only to fall backward towards its target. The Berkley...

  • Berkley PowerBait MaxScent Lil' Super Trooper
    New Badge Icon

    BERKLEY

    Berkley PowerBait MaxScent Lil' Super Trooper

    $7.99

    The Berkley PowerBait MaxScent Lil' Super Trooper is a 2.5" compact crawfish imitation ideal for Ned Rig applications! PowerBait MaxScent is a line of material and soft baits perfect for finesse presentations because of its ultra-realistic texture and...

  • Rapala OG Tiny Deep Series Crankbait
    New Badge Icon

    RAPALA

    Rapala OG Tiny Deep Series Crankbait

    $9.99

    This Rapala OG Tiny Deep Series Crankbait is the deeper-diving variety, running to 7 feet. The Rapala Ott's Garage Deep Tiny 07 crankbaits, like their OGT04 siblings, weigh 5/16 oz and are constructed from premium balsa wood, a circuit board lip, and VMC...

  • Berkley PowerBait Garlic Scent Floating Trout Worm
    New Badge Icon

    BERKLEY

    Berkley PowerBait Garlic Scent Floating Trout Worm

    $4.99

    The Berkley PowerBait Garlic Scent Floating Trout Worm attracts with a three inches long segmented body that gives off more vibration and swimming action than comparable worm baits. Plus, the PowerBait Floating Trout Worm is jam-packed with garlic scent...

  • Keitech Little Spider
    New Badge Icon

    KEITECH

    Keitech Little Spider

    $4.99

    The Keitech Little Spider pairs time-tested finesse appeal with carefully engineered details that make it deadly for pressured bass in clear water and tough conditions. Molded from squid-infused, salted plastic and dual-injected for layered color, the...

  • Spro Bite Powder USA

    SPRO

    Spro Bite Powder USA

    $11.99

    Call in big ones using the natural allure of Nories Bite Powder Fish Attractant, the same secret scent used by iconic Japanese angler Taku Ito that adds a powerful taste to your favorite soft plastics. Utilizing a special formula of ingredients, Nories...

  • Berkley Screamin' Choppo 110 mm Bone

    BERKLEY

    Berkley Screamin' Choppo 110 mm Bone

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 95 mm Black Chrome

    BERKLEY

    Berkley Screamin' Choppo 95 mm Black Chrome

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 95 mm Stealth Shad

    BERKLEY

    Berkley Screamin' Choppo 95 mm Stealth Shad

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 95 mm Broken Glass

    BERKLEY

    Berkley Screamin' Choppo 95 mm Broken Glass

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 110 mm Perfect Ghost

    BERKLEY

    Berkley Screamin' Choppo 110 mm Perfect Ghost

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 95 mm MF Bluegill

    BERKLEY

    Berkley Screamin' Choppo 95 mm MF Bluegill

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 95 mm Perfect Ghost

    BERKLEY

    Berkley Screamin' Choppo 95 mm Perfect Ghost

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley PowerBait MaxScent Stank Bug 3.5 Pumpkin

    BERKLEY

    Berkley PowerBait MaxScent Stank Bug 3.5 Pumpkin

    $8.99

    The Berkley PowerBait MaxScent Stank Bug is a versatile craw bait designed to attract smallmouth, largemouth, and spotted bass throughout the year! Crafted with PowerBait soft plastic and infused with MaxScent attractant, it delivers a potent scent and...

  • 6th Sense Shindo Shad 6" Gizzard Shad

    6TH SENSE

    6th Sense Shindo Shad 6" Gizzard Shad

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • Berkley Screamin' Choppo 95 mm Ghost Bluegill

    BERKLEY

    Berkley Screamin' Choppo 95 mm Ghost Bluegill

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 110 mm Yellow Bone

    BERKLEY

    Berkley Screamin' Choppo 110 mm Yellow Bone

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 110 mm Ghost Sexy Shad

    BERKLEY

    Berkley Screamin' Choppo 110 mm Ghost Sexy Shad

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • 6th Sense Shindo Shad 6" Green Gizzard

    6TH SENSE

    6th Sense Shindo Shad 6" Green Gizzard

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • Berkley Screamin' Choppo 110 mm Ghost Bluegill

    BERKLEY

    Berkley Screamin' Choppo 110 mm Ghost Bluegill

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • 6th Sense Shindo Shad 6" Ghost Pro Shad

    6TH SENSE

    6th Sense Shindo Shad 6" Ghost Pro Shad

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • Berkley Screamin' Choppo 110 mm MF Bluegill

    BERKLEY

    Berkley Screamin' Choppo 110 mm MF Bluegill

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • Berkley Screamin' Choppo 110 mm Maverick

    BERKLEY

    Berkley Screamin' Choppo 110 mm Maverick

    $13.99

    The Berkley Screamin’ Choppo takes the proven topwater action of the original Choppo and adds a louder, more aggressive sound profile to draw strikes from bass and other predatory species. Its sound resonance chamber tail design, paired with a...

  • 6th Sense Shindo Shad 6" Ghost Minnow

    6TH SENSE

    6th Sense Shindo Shad 6" Ghost Minnow

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • Big Joshy Goby 5pk 3.5" Shad

    BIG JOSHY

    Big Joshy Goby 5pk 3.5" Shad

    $5.99

    Specifications and Features: Perfect for twitching on a drop shot rig, or try dragging and hopping on a jig. Hand made, one of a kind design with ultra lifelike details, action, and colors. Buoyant enough to stay horizontal on a drop shot hook for a very...

  • 6th Sense Shindo Shad 6" Champagne Shad

    6TH SENSE

    6th Sense Shindo Shad 6" Champagne Shad

    $8.99

    The 6th Sense Shindo Shad delivers a tournament-proven minnow profile that triggers strikes from bass, walleye, and other predatory fish in both clear and stained water. Its convex eyes, 3D scale texture, and pronounced gill plates add lifelike realism...

  • Berkley PowerBait Drip Swimmer 4" Green Liner

    BERKLEY

    Berkley PowerBait Drip Swimmer 4" Green Liner

    $10.99

    The Berkley PowerBait Drip Swimmer combines lifelike movement with precision finesse to target fish in pressured waters. This Berkley swimbait features a micro-boot tail that creates a tight kicking action, perfect for mimicking shiners and small minnows...

  • Berkley PowerBait Drip Swimmer 4" HD Pink Shiner

    BERKLEY

    Berkley PowerBait Drip Swimmer 4" HD Pink Shiner

    $10.99

    The Berkley PowerBait Drip Swimmer combines lifelike movement with precision finesse to target fish in pressured waters. This Berkley swimbait features a micro-boot tail that creates a tight kicking action, perfect for mimicking shiners and small minnows...

  • Berkley PowerBait Drip Swimmer 5" Blue Liner

    BERKLEY

    Berkley PowerBait Drip Swimmer 5" Blue Liner

    $10.99

    The Berkley PowerBait Drip Swimmer combines lifelike movement with precision finesse to target fish in pressured waters. This Berkley swimbait features a micro-boot tail that creates a tight kicking action, perfect for mimicking shiners and small minnows...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G
New Week, New Guns

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expe
A Year in Guns: 2024

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.
Talk To Our Fishing Lure Experts
!