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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Rapala The Shad Rap 09

    RAPALA

    Rapala The Shad Rap 09

    $9.99

    The Rapala Shad Rap Silver 9 is a versatile crankbait designed to mimic the appearance of baitfish. Its realistic swimming action attracts bites from various freshwater species. This lure can be used for both casting and trolling, making it a great...

  • Berkley Swamp Lord Frogs

    BERKLEY

    Berkley Swamp Lord Frogs

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Bone is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a better chance at landing the big catch. The ultra-soft body and design allow...

  • Berkley Clickin' Frittsides

    BERKLEY

    Berkley Clickin' Frittsides

    $10.99

    The Berkley Clickin' Frittside 2.5" Black Chartreuse is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a single ceramic ball, helps to attract fish from a...

  • Rapala The Shad Rap 06

    RAPALA

    Rapala The Shad Rap 06

    $9.99

    The Rapala Shad Rap Crankbait 2.5" Black Wonderbread is a highly effective fishing lure that has set the standard for other crankbaits. Its natural baitfish profile makes it a versatile choice for various fishing conditions, from slow to fast...

  • Rapala Ott's Garage Tiny Series Crankbait

    RAPALA

    Rapala Ott's Garage Tiny Series Crankbait

    $9.99

    The Rapala Ott's Garage Tiny Series Crankbait originated from Bassmaster Classic Champion Ott DeFoe's days building different bait designs as a childhood hobby and, later, customizing lures as a professional angler. The OG Series expands with the Rapala...

  • Berkley Stunna 112 Series Jerkbait

    BERKLEY

    Berkley Stunna 112 Series Jerkbait

    $14.99

    The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...

  • Strike King Tour Grade Compact Double Willow Spinnerbait

    STRIKE KING

    Strike King Tour Grade Compact Double Willow Spinnerbait

    $7.99 - $10.99

    Use this Strike King Tour Grade Compact Double Willow Spinnerbait when you want a smaller profile to attract attention anywhere. The larger Tour Grade spinnerbait's downsized version is a compact-frame, hidden-weight 1/2-ounce model with double...

  • Strike King Skip'N Buzz Skipping Buzzbait

    STRIKE KING

    Strike King Skip'N Buzz Skipping Buzzbait

    $8.99

    The Strike King Skip'N Buzz Skipping Buzzbait exhibits some significant changes so that it can target out-of-reach fish. The lure is specifically built to help anglers reach where few lures will go! Strike King and pro angler Andy Montgomery devised the...

  • Strike King Hybrid Hunter Shallow Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Shallow Crankbait

    $9.99

    A Strike King Hybrid Hunter Shallow Crankbait generates hard-thumping exaggerated hunting action in shallow water! The Hybrid Hunter shallow crankbait for bass features a fat-bodied, flat-sided shape, an L-shaped 90-degree bill, and emits a thunderous...

  • Strike King Hybrid Hunter Jr. Shallow Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Jr. Shallow Crankbait

    $8.99 - $9.99

    The Strike King Hybrid Hunter Jr. Shallow Crankbait for bass and pike prowls areas 1-5 feet deep with side-to-side hunting actions. Don't be surprised if you trigger feeding competitions among your targets! The key to the effectiveness of the 3 inches...

  • Strike King Gravel Dawg Crankbait

    STRIKE KING

    Strike King Gravel Dawg Crankbait

    $9.99

    The Strike King Gravel Dawg Crankbait is a top-performing medium-diving crankbait that can easily maneuver through rock, wood, and grass, thanks to its wide wobble action. It is available in two different versions: the Gravel Dawg 8 and Gravel Dawg 10...

  • Strike King Bitsy Jerkbait

    STRIKE KING

    Strike King Bitsy Jerkbait

    $5.99 - $6.99

    The Strike King Bitsy Jerkbait is a 1/16 oz. minnow crankbait designed to excel in small ponds, creeks, and lakes. This tiny version of the Strike King KVD jerkbait lures maintains the same roll, wiggle, and flash ratio as the original. Its super small...

  • Berkley PowerBait MaxScent Chigger Craw Soft Bait

    BERKLEY

    Berkley PowerBait MaxScent Chigger Craw Soft Bait

    $7.99

    The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...

  • Berkley Finisher FFS Jerkbait

    BERKLEY

    Berkley Finisher FFS Jerkbait

    $8.99 - $10.99

    The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...

  • Rapala Shad Rap Elite

    RAPALA

    Rapala Shad Rap Elite

    $10.99

    The Rapala Shad Rap Elite is the evolution of the worldwide favorite Shad Rap crankbait and comes in two models in fish-catching natural baitfish profiles. These floating crankbaits are made of premium balsa and incorporate modern wire-through...

  • Berkley PowerBait Paddlin' PowerStinger

    BERKLEY

    Berkley PowerBait Paddlin' PowerStinger

    $8.99

    The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait PowerStinger swimbaits imitate the look and motion that bass...

  • Rapala CrushCity Bronco Bug

    RAPALA

    Rapala CrushCity Bronco Bug

    $6.49 - $6.99

    When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4" Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...

  • Rapala CrushCity Cleanup Craw

    RAPALA

    Rapala CrushCity Cleanup Craw

    $6.49 - $6.99

    A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5" long with claws that provide tight-kicking action. The CrushCity crawfish bait...

  • Rapala Gold Miner 30 Deep Diver

    RAPALA

    Rapala Gold Miner 30 Deep Diver

    $10.99

    The Rapala Gold Miner 30 Deep Diver gets down fast to 30 ft., ready for walleye, lake trout, and salmon lurking deep. This 4 3/4 in., 3/4 oz. lure stands out with a wide-swinging tail action and a rattling body that commands attention. Built tough for...

  • Rapala PXR Mavrik 110 Jerkbait

    RAPALA

    Rapala PXR Mavrik 110 Jerkbait

    $14.99

    The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending jerkbait, the PXR Mavrick targets bass and other freshwater predators with hard-cutting, semi-erratic...

  • Rapala Ott's Garage OG Rocco 5 Crankbait

    RAPALA

    Rapala Ott's Garage OG Rocco 5 Crankbait

    $11.99

    Rapala Ott's Garage OG Rocco 5 Crankbait is a balsa wood silent killer from designer and Bassmaster Classic champion Ott Defoe. The Rapala Rocco OG has no sound, so the buoyant round balsa bait is a solid choice where bass have learned that loud-knocking...

  • Rapala OG Tiny Deep Series Crankbait

    RAPALA

    Rapala OG Tiny Deep Series Crankbait

    $9.99

    This Rapala OG Tiny Deep Series Crankbait is the deeper-diving variety, running to 7 feet. The Rapala Ott's Garage Deep Tiny 07 crankbaits, like their OGT04 siblings, weigh 5/16 oz and are constructed from premium balsa wood, a circuit board lip, and VMC...

  • Rapala Jointed Shad Rap

    RAPALA

    Rapala Jointed Shad Rap

    $8.99

    Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...

  • Berkley Deep Hit Stick

    BERKLEY

    Berkley Deep Hit Stick

    $7.99

    The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...

  • Berkley Dime

    BERKLEY

    Berkley Dime

    $9.99

    At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth crankbait, the Berkley Dime is a durable plastic bait...

  • Rapala CrushCity Hedgehog

    RAPALA

    Rapala CrushCity Hedgehog

    $6.49

    The Rapala CrushCity Hedgehog redefines soft plastic creature baits for bass with its compact 4-inch design and intricate details. Equipped with primary curl tail appendages, this bait flutters even at slow speeds, while forward-facing legs add subtle...

  • Berkley Krej FFS Jerkbait

    BERKLEY

    Berkley Krej FFS Jerkbait

    $14.99

    The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column, only to fall backward towards its target. The Berkley...

  • Berkley Powerbait MaxScent Lil' Super Trooper Craws

    BERKLEY

    Berkley Powerbait MaxScent Lil' Super Trooper Craws

    $7.99

    The Berkley Powerbait MaxScent Lil' Super Trooper Craw Watermelon Candy is a compact crawfish imitation designed for finesse applications. Its super kicking claws provide action with any movement, making it an ideal choice for Ned Rig and other small jig...

  • Berkley PowerBait Garlic Scent Floating Trout Worm

    BERKLEY

    Berkley PowerBait Garlic Scent Floating Trout Worm

    $4.99

    The Berkley PowerBait Garlic Scent Floating Trout Worm attracts with a three inches long segmented body that gives off more vibration and swimming action than comparable worm baits. Plus, the PowerBait Floating Trout Worm is jam-packed with garlic scent...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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