null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • Berkley Dime Crankbait 2/5oz Rootbeer Craw

    BERKLEY

    Berkley Dime Crankbait 2/5oz Rootbeer Craw

    $9.99

    The Berkley Dime Crankbait 2/5oz Rootbeer Craw is a versatile fishing lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. With a weight...

  • Berkley Swamp Lord Hollow Body Frog MF Bluegill

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog MF Bluegill

    $9.99

    The Berkley Swamp Lord Hollow Body Frog MF Bluegill is a top-of-the-line fishing lure designed to dominate even the most challenging waters. Its optimized system increases the hook-up ratio, giving anglers a higher chance of landing the big catch. The...

  • Berkley Deep Hit Stick 1/2oz Golden Alewife

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Golden Alewife

    $7.99

    The Berkley Deep Hit Stick 1/2oz Golden Alewife is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique Integrated FlashDisc technology provides exceptional tracking stability and accuracy, mimicking the natural action...

  • Berkley Deep Hit Stick 1/2oz Blue Slime

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Blue Slime

    $7.99

    The Berkley Deep Hit Stick 1/2oz Blue Slime is a top-of-the-line stick bait designed to attract even the most finicky fish. Its unique design features an Integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true...

  • Berkley Dime Crankbait 2/5oz Killer Gill

    BERKLEY

    Berkley Dime Crankbait 2/5oz Killer Gill

    $9.99

    The Berkley Dime Crankbait 2/5oz Killer Gill is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. The weight transfer system...

  • Berkley Deep Hit Stick 3/4oz Perch

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Perch

    $7.99

    The Berkley Deep Hit Stick 3/4oz Perch is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • 6th Sense Provoke 97DD Ghost Bone Minnow

    6TH SENSE

    6th Sense Provoke 97DD Ghost Bone Minnow

    $13.99

    The Provoke Jerkbait Series has taken the fishing world by storm with its lifelike movement and visual appeal. The 6th Sense Provoke 97DD Ghost Bone Minnow is a prime example of this innovation, designed to mimic the natural behavior of baitfish in the...

  • Missile Baits Spunk Shad 5.5" 6Pk Frosted Purple

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Frosted Purple

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Frosted Purple is a top-of-the-line bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait is available in Missile's legendary colors, ensuring...

  • Strike King Skip'n Buzz Skipping Bait White

    STRIKE KING

    Strike King Skip'n Buzz Skipping Bait White

    $8.99

    The Strike King Skip'n Buzz Skipping Bait White is a versatile and effective tool for anglers looking to skip their lure into tight spaces. Its unique design allows it to be skipped into areas that would be inaccessible with a traditional buzzbait. The...

  • Poor Boy's Baits Tube 3" 20Pk Black & Blue

    POOR BOYS

    Poor Boy's Baits Tube 3" 20Pk Black & Blue

    $9.99

    Poor Boy's Baits Tube 3" lures are designed to mimic the appearance of crawdads and baitfish, making them an attractive option for anglers targeting smallmouth bass. The compact profile of these tubes is ideal for clear water and high-pressure fishing...

  • Berkley Deep Hit Stick 3/4oz Tiger King

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Tiger King

    $7.99

    The Berkley Deep Hit Stick 3/4oz Tiger King is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa lure. This...

  • Berkley Dime Crankbait 2/5oz Blue Shad

    BERKLEY

    Berkley Dime Crankbait 2/5oz Blue Shad

    $9.99

    The Berkley Dime Crankbait 2/5oz Blue Shad is a versatile fishing lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. With a weight transfer...

  • Strike King Gravel Dawg 8 Ghost Herring

    STRIKE KING

    Strike King Gravel Dawg 8 Ghost Herring

    $9.99

    The Strike King Gravel Dawg 8 Ghost Herring is a premium crankbait designed to tackle various fishing conditions throughout the year. Its black nickel hooks provide exceptional strength for secure hook-ups, while its specialized bill shape deflects off...

  • Strike King Gravel Dawg 8 Sexy Shad 2.0

    STRIKE KING

    Strike King Gravel Dawg 8 Sexy Shad 2.0

    $9.99

    The Strike King Gravel Dawg 8 Sexy Shad 2.0 is a premium crankbait designed for fishing conditions in various environments. Its black nickel hooks provide exceptional strength for secure hook-ups, making it an ideal choice for anglers. The specialized...

  • Strike King Gravel Dawg 10 Green Phantom

    STRIKE KING

    Strike King Gravel Dawg 10 Green Phantom

    $9.99

    The Strike King Gravel Dawg 10 Green Phantom is a top-of-the-line crankbait designed for anglers who need a versatile lure that can handle various fishing conditions. With its premium paint jobs, the Gravel Dawg offers a range of color combinations to...

  • Strike King Gravel Dawg 8 Demon Craw

    STRIKE KING

    Strike King Gravel Dawg 8 Demon Craw

    $9.99

    The Strike King Gravel Dawg 8 Demon Craw is a premium crankbait designed for fishing conditions in various environments. Its black nickel hooks provide exceptional strength for secure hook-ups, while its specialized bill shape deflects off cover,...

  • Strike King Gravel Dawg 10 Chili Craw

    STRIKE KING

    Strike King Gravel Dawg 10 Chili Craw

    $9.99

    The Strike King Gravel Dawg 10 Chili Craw is a premium crankbait designed for anglers who need a versatile lure that can withstand various fishing conditions. Its black nickel hooks are extremely strong, ensuring secure hook-ups even in the toughest...

  • Berkley Deep Hit Stick 3/4oz Golden Alewife

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Golden Alewife

    $7.99

    The Berkley Deep Hit Stick 3/4oz Golden Alewife is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique Integrated FlashDisc technology provides unparalleled tracking stability and accuracy, mimicking the action of a...

  • Strike King Gravel Dawg 8 Chili Craw

    STRIKE KING

    Strike King Gravel Dawg 8 Chili Craw

    $9.99

    The Strike King Gravel Dawg 8 Chili Craw is a premium crankbait designed for fishing conditions in various areas throughout the year. Its black nickel hooks are extremely strong, ensuring secure hook-ups. The specialized bill shape deflects off cover,...

  • Strike King Gravel Dawg 8 Chart Spring Craw

    STRIKE KING

    Strike King Gravel Dawg 8 Chart Spring Craw

    $9.99

    The Strike King Gravel Dawg 8 Chart Spring Craw is a top-of-the-line crankbait designed for anglers who demand the best. With its premium paint jobs, you'll have the perfect color combinations to tackle any fishing condition in your area. The black...

  • Strike King Gravel Dawg 8 Fire Craw

    STRIKE KING

    Strike King Gravel Dawg 8 Fire Craw

    $9.99

    The Strike King Gravel Dawg 8 Fire Craw is a top-of-the-line crankbait designed for anglers who demand the best. Its premium paint jobs offer a wide range of color combinations, ensuring you have the perfect match for your fishing conditions throughout...

  • Strike King Gravel Dawg 8 Phantom Watermelon Craw

    STRIKE KING

    Strike King Gravel Dawg 8 Phantom Watermelon Craw

    $9.99

    The Strike King Gravel Dawg 8 Phantom Watermelon Craw is a top-of-the-line crankbait designed for anglers who demand the best. With its premium paint jobs, this lure offers a wide range of color combinations to match the fishing conditions in your area...

  • Strike King Gravel Dawg 10 Phantom Watermelon Craw

    STRIKE KING

    Strike King Gravel Dawg 10 Phantom Watermelon Craw

    $9.99

    The Strike King Gravel Dawg 10 Phantom Watermelon Craw is a top-of-the-line crankbait designed to tackle tough fishing conditions. Its premium paint jobs offer a wide range of color combinations to match the specific needs of your fishing area,...

  • Berkley Dime Crankbait 1/2oz Vanilla Chartreuse

    BERKLEY

    Berkley Dime Crankbait 1/2oz Vanilla Chartreuse

    $9.99

    The Berkley Dime Crankbait 1/2oz Vanilla Chartreuse is a versatile mid-depth lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts a wide range of fish species. This...

  • Strike King Gravel Dawg 10 Demon Craw

    STRIKE KING

    Strike King Gravel Dawg 10 Demon Craw

    $9.99

    The Strike King Gravel Dawg 10 Demon Craw is a premium crankbait designed for fishing conditions in various areas throughout the year. Its black nickel hooks are extremely strong, ensuring secure hook-ups. The specialized bill shape deflects off cover,...

  • 6th Sense Glitch 3.8 10pk Green Pumpkin

    6TH SENSE

    6th Sense Glitch 3.8 10pk Green Pumpkin

    $4.99

    The 6th Sense Glitch 3.8 10pk Green Pumpkin is a top-of-the-line soft plastic lure designed to mimic the appearance and movement of a baitfish. Its unique flat belly design allows it to sit perfectly horizontal in the water column, making it nearly...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G
New Week, New Guns

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expec
A Year in Guns: 2024

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.
Talk To Our Fishing Lure Experts
!